📌 Core Information
🔹 Job Title: Regional Marketing Analyst - Hair
🔹 Company: Unilever
🔹 Location: San Salvador, El Salvador
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the execution and development of Hair brands within Unilever's portfolio across digital, point of sale, and commercial channels.
- Developing marketing strategies and managing budgets for increased brand visibility and sales.
- Coordinating with local teams to ensure campaign implementation and event management.
- Analyzing sales data and market trends to identify improvement opportunities.
- Collaborating with cross-functional teams to drive innovation and consumer-first strategies.
ASSUMPTION: This role requires a strong understanding of marketing principles, digital strategies, and data analysis to drive brand success in the competitive Hair care market.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to increase brand visibility and sales.
✅ Manage and monitor budgets for promotional activities, including payout, promotional, and event expenses.
✅ Coordinate with local teams to ensure campaign implementation and event management.
✅ Analyze sales data and market trends to identify opportunities for improvement and growth.
✅ Support the innovation process by providing market insights and consumer feedback.
✅ Develop and execute digital strategies with a focus on social media engagement.
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration, Marketing, or a related field.
Experience: 2-5 years of experience in Trade Marketing or Marketing.
Required Skills:
- Proven experience in trade marketing or marketing.
- Strong analytical skills and data-driven decision-making.
- Excellent project management and organizational skills.
- Strong communication and collaboration skills.
- Fluency in Spanish (both written and spoken).
Preferred Skills:
- Knowledge of market analysis tools such as Dichter & Neira, Kantar, Scan Data, and Nielsen.
- Experience with digital marketing strategies and social media management.
ASSUMPTION: Candidates with experience in the FMCG industry or Hair care category may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $25,000 and $35,000 USD per year, based on industry standards for a Marketing Analyst position in El Salvador with 2-5 years of experience.
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and career growth within Unilever.
- Dynamic and inclusive work environment with a strong focus on diversity and inclusion.
Working Hours: This role requires a standard full-time work schedule, with some flexibility for remote work as needed.
ASSUMPTION: Salary and benefits may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Unilever operates in the fast-moving consumer goods (FMCG) industry, with a portfolio of over 400 brands across various categories, including Hair care.
Company Size: Unilever is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Unilever was founded in 1929, with a rich history of innovation and commitment to sustainability and social responsibility.
Company Description:
- Unilever is a global leader in the FMCG industry, with a strong focus on sustainability and social responsibility.
- The company's portfolio includes well-known brands such as Lipton, Knorr, Dove, Axe, Hellmann's, and Omo, as well as innovative forward-thinking brands like Ben & Jerry's, The Dollar Shave Club, and Dermalogica.
- Unilever is committed to creating a positive impact on the world through its business, with a purpose to make sustainable living commonplace.
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- and Careers
Company Website: www.unilever.com
ASSUMPTION: Unilever's large size and global presence offer opportunities for career growth and exposure to diverse teams and projects. The company's strong focus on sustainability and social responsibility provides a meaningful work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in trade marketing and brand management.
Reporting Structure: The Regional Marketing Analyst will report directly to the Marketing Manager for the Hair category.
Work Arrangement: This role requires a standard full-time work schedule, with some flexibility for remote work as needed.
Growth Opportunities:
- Opportunities for career progression within the Marketing function or other areas of the business.
- Exposure to cross-functional teams and projects, fostering skill development and learning opportunities.
- Access to professional development resources and training programs.
ASSUMPTION: This role offers a strong foundation for career growth in marketing, with opportunities to develop skills in brand management, data analysis, and project management.
🌍 Location & Work Environment
Office Type: Unilever's San Salvador office is a modern, collaborative workspace with a focus on employee well-being and comfort.
Office Location(s): 100 Victoria Embankment, Blackfriars, London EC4Y 0DY, GB
Geographic Context:
- San Salvador is the capital and largest city of El Salvador, with a population of over 2.8 million people.
- The city offers a mix of urban and natural environments, with beaches, parks, and cultural attractions nearby.
- El Salvador is known for its vibrant culture, delicious food, and warm, welcoming people.
Work Schedule: The standard work schedule for this role is Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: San Salvador offers a dynamic and vibrant work environment, with a mix of urban and natural attractions that cater to various interests and lifestyles.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications.
- Final interview or assessment to evaluate problem-solving skills and cultural fit.
- Job offer and onboarding for successful candidates.
Key Assessment Areas:
- Marketing and trade marketing experience.
- Data analysis and problem-solving skills.
- Project management and organizational skills.
- Communication and collaboration skills.
- Cultural fit and alignment with Unilever's values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and trade marketing experience, as well as any data analysis or project management skills.
- Demonstrate your understanding of the Hair care category and Unilever's brand portfolio.
- Showcase your ability to work effectively with cross-functional teams and adapt to changing priorities.
ATS Keywords: Marketing, Trade Marketing, Data Analysis, Project Management, Brand Management, Consumer Goods, FMCG, Hair Care, Unilever
ASSUMPTION: Unilever's application process is designed to assess candidates' skills and cultural fit, with a focus on identifying strong communicators and problem solvers who can thrive in a dynamic, collaborative environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing and data analysis tools (e.g., Dichter & Neira, Kantar, Scan Data, Nielsen)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and data analysis positions, with a focus on collaboration and communication.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Responsibility
- Entrepreneurship
- Openness
- Collaboration
Work Style:
- Dynamic and fast-paced environment
- Collaborative and cross-functional teams
- Focus on innovation and continuous improvement
- Strong commitment to sustainability and social responsibility
Self-Assessment Questions:
- How do you demonstrate integrity and responsibility in your daily work?
- Can you provide an example of a time when you worked effectively with a cross-functional team to achieve a common goal?
- How do you stay organized and manage multiple priorities in a fast-paced environment?
ASSUMPTION: Unilever's culture is characterized by a strong commitment to sustainability, social responsibility, and collaboration, with a focus on empowering employees to drive innovation and continuous improvement.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment.
- Adapting to changing market conditions and consumer preferences in the competitive Hair care category.
- Working effectively with cross-functional teams and stakeholders to drive brand success.
- Navigating a large, multinational organization with diverse teams and projects.
ASSUMPTION: These challenges can be overcome through strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the Hair care category, requiring a deep understanding of consumer needs and market trends in this segment.
- As a regional role, this position offers exposure to multiple markets and cultures, providing a unique opportunity to develop global marketing skills.
- Career progression in this role may lead to opportunities in brand management, category management, or other marketing leadership positions within Unilever.
ASSUMPTION: This role offers a unique combination of category-specific focus, regional exposure, and opportunities for career growth within a large, multinational organization.
📝 Sample Projects
- Developing and implementing a social media campaign to increase brand awareness and engagement for a Hair care product launch.
- Analyzing sales data and market trends to identify opportunities for promotional activities and event management in the Hair care category.
- Supporting the innovation process by providing market insights and consumer feedback for new Hair care product development.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, with a focus on data analysis, project management, and consumer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role contribute to Unilever's overall marketing strategy and business goals?
- What opportunities are there for professional development and career growth within this role and the broader organization?
- How does Unilever support work-life balance for its employees?
- Can you provide an example of a successful marketing campaign in the Hair care category and the key factors that contributed to its success?
ASSUMPTION: These questions are designed to assess the role's fit with your career goals, work style, and values, as well as to demonstrate your interest in and understanding of the Hair care category and Unilever's marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Unilever careers portal.
- Tailor your resume and cover letter to highlight relevant marketing and trade marketing experience, as well as any data analysis or project management skills.
- Prepare for your interview by researching Unilever's brand portfolio, marketing strategies, and company values.
- Follow up with the hiring manager or recruiter within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
