📌 Core Information
🔹 Job Title: Regional Marketing Associate
🔹 Company: Agent Pipeline (Integrity)
🔹 Location: St. Albans, West Virginia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Generating leads through agent list calls and presenting opportunities
- Providing support to agents and agencies, ensuring proper lead distribution processes
- Applying critical thinking and business acumen to determine agent compensation levels
- Attending and participating in regional and company-wide training
- Contributing to regional growth through increased contracts, agents, production, and scope
ASSUMPTION: This role is ideal for individuals with strong communication skills, the ability to analyze information, and a willingness to learn and adapt in a fast-paced environment.
📋 Key Responsibilities
✅ Generate leads by calling on provided agent lists and presenting opportunities based on the GAME model
✅ Follow up on leads, track lead statuses, and offer contract levels up to the GA level
✅ Set and prioritize goals, offer lead and marketing assistance to agents, and develop tools to identify training needs or issues
✅ Attend and participate in regional and company-wide training, apply training to daily tasks, and share applicable training with agents and agencies
✅ Provide customer service and agency management by addressing concerns and complaints, collaborating with internal departments, and advising agents and agencies on profitable processes
✅ Meet or exceed assigned departmental metrics and key performance indicators, and be dependable in attendance and performance
ASSUMPTION: Successful candidates will have strong communication skills, problem-solving abilities, and the capacity to work independently and in a team environment.
🎯 Required Qualifications
Education: High school diploma or GED
Experience: One to three months of related experience preferred
Required Skills:
- Critical thinking and decision-making skills
- Goal-setting and prioritization abilities
- Strong communication and interpersonal skills
- Problem-solving and analytical skills
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Ability to pass annual background check and OIG/SAM exclusion list screenings
Preferred Skills:
- Previous sales or marketing experience
- Insurance industry knowledge
- Bilingual or multilingual abilities
ASSUMPTION: While a degree is not required, candidates with relevant coursework or certifications in marketing, sales, or a related field may be given preference.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level marketing roles in West Virginia)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with some flexibility for training and events)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in West Virginia. Actual compensation may vary based on experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance Marketing Organization (IMO)
Company Size: Agent Pipeline is a mid-sized company with 5,001-10,000 employees (as part of Integrity)
Founded: 1988
Company Description:
- Agent Pipeline is a successful insurance marketing organization (IMO) based in St. Albans, West Virginia
- Distributes a comprehensive mix of life and health insurance products
- Recognized market leader in Medicare Advantage, Medicare Supplement, individual health plans, Prescription Drug Plans, and Final Expense markets
- Part of Integrity, a leading independent distributor of life, health, and wealth insurance products
Company Specialties:
- Agent recruitment and training
- Insurance product distribution
- Marketing and sales support
- Insurance consulting
Company Website: Integrity.com
ASSUMPTION: Agent Pipeline, as part of Integrity, offers a dynamic work environment with opportunities for growth and development in the insurance industry.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing professional
Reporting Structure: Reports directly to the Regional Marketing Manager
Work Arrangement: On-site, with some flexibility for remote work during training or events
Growth Opportunities:
- Advancement to Senior Marketing Associate or Marketing Manager roles
- Expansion into other regions or product lines
- Cross-functional opportunities within Integrity's various business units
ASSUMPTION: Successful candidates will have the opportunity to grow within the company as they develop their skills and demonstrate strong performance.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): St. Albans, West Virginia
Geographic Context:
- St. Albans is a small city in Kanawha County, West Virginia
- Offers a relatively low cost of living compared to larger metropolitan areas
- Close proximity to Charleston, the state capital, providing access to cultural attractions and amenities
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM (with some flexibility for training and events)
ASSUMPTION: The work environment at Agent Pipeline is collaborative and supportive, with a focus on employee development and growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the Regional Marketing Manager to discuss role responsibilities and expectations
- Final interview with a panel of team members to assess problem-solving skills and cultural fit
- Background check and reference verification
Key Assessment Areas:
- Communication and interpersonal skills
- Problem-solving and analytical abilities
- Goal-setting and prioritization
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your problem-solving and communication skills for the interview
- Research Agent Pipeline and Integrity to demonstrate your interest in the company and industry
ATS Keywords: Lead generation, agent support, critical thinking, business acumen, training, customer service, goal setting, data analysis, adaptability, judgment, relationship building, technology proficiency, organizational skills
ASSUMPTION: The application process at Agent Pipeline is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Microsoft Office (Excel, PowerPoint, Word)
- Customer Relationship Management (CRM) software
- Lead management and tracking tools
- Training and development platforms
ASSUMPTION: Agent Pipeline provides the necessary tools and technologies for employees to perform their jobs effectively and efficiently.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Collaboration
- Accountability
- Innovation
Work Style:
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Adaptable and responsive to change
- Results-driven and goal-oriented
Self-Assessment Questions:
- Do you demonstrate a strong commitment to integrity and ethical behavior in all aspects of your work?
- Are you comfortable working in a collaborative environment and supporting the success of your teammates?
- Do you have a growth mindset and a willingness to learn and adapt in a fast-paced environment?
ASSUMPTION: Agent Pipeline values employees who embody their core values and contribute to a positive, collaborative work environment.
⚠️ Potential Challenges
- Managing a high volume of leads and maintaining strong communication skills
- Adapting to industry or organizational changes and maintaining flexibility
- Balancing the demands of generating leads and providing support to agents and agencies
- Meeting or exceeding assigned departmental metrics and key performance indicators
ASSUMPTION: Successful candidates will be able to overcome these challenges by applying strong communication skills, problem-solving abilities, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on generating leads through agent list calls and presenting opportunities based on the GAME model
- Agent Pipeline's focus on insurance marketing sets this role apart from other marketing positions in different industries
- This role offers opportunities for growth and development within the company, with potential advancement to Senior Marketing Associate or Marketing Manager roles
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on insurance marketing and lead generation through agent list calls sets it apart from other opportunities in the industry.
📝 Sample Projects
- Developing and implementing a marketing plan for a specific agent or agency
- Analyzing lead generation data to identify trends and opportunities for improvement
- Creating and delivering training sessions or presentations to agents and agencies on marketing best practices
ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and required skills for the Regional Marketing Associate role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Agent Pipeline support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Agent Pipeline measure success for this role, and what metrics will I be expected to meet?
- What opportunities are there for advancement or expansion within the company?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to success, while also providing valuable insights into the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Agent Pipeline careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your problem-solving and communication skills for the interview
- Research Agent Pipeline and Integrity to demonstrate your interest in the company and industry
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
