📌 Core Information
🔹 Job Title: Regional Marketing Director - Baby & Dymo
🔹 Company: Newell Brands
🔹 Location: Remote (United Kingdom)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with potential on-site requirements)
🚀 Job Overview
Key aspects of this role include:
- Leading regional marketing efforts for Baby & Dymo categories
- Maximizing commercial value of global brand plans in the region
- Collaborating cross-functionally with global brand and cluster teams
- Driving regional growth through strategic planning and execution
- Building and leading high-performing teams
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both global brand plans and regional market dynamics.
📋 Key Responsibilities
✅ Adapting global brand strategy and plans for the region
✅ Developing regional category growth strategies
✅ Leading brand asset adaptation and local asset creation
✅ Defining regional assortment strategy
✅ Conducting brand audits and sharing regional insights with global teams
✅ Driving global innovation plans in the region
✅ Building and publishing DSMP by brand
✅ Publishing regional price and promotion strategy guardrails
✅ Translating global category strategy into regional category plans
✅ Leading A&P regional priorities and executional guidelines
✅ Aligning distribution strategy for the region
✅ Building and nurturing high-performing teams
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and team leadership.
🎯 Required Qualifications
Education: Marketing degree or equivalent
Experience: 5+ years of relevant marketing experience
Required Skills:
- Brand strategy development and execution
- Category management
- Market research and analysis
- Innovation strategy and NPD
- Cross-functional team leadership
- Strategic planning and execution
- Data-driven decision making
Preferred Skills:
- Experience in the baby or stationery categories
- Fluency in multiple languages
- Experience working with global brands
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on brand strategy, category management, and innovation. Experience working with global brands is a plus.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (based on industry standards for a regional marketing director role)
Benefits:
- Competitive benefits package
- Pension plan
- Health insurance
- Employee discounts on Newell Brands products
Working Hours: Full-time (37.5 hours per week), with potential for flexible working arrangements
ASSUMPTION: Salary range is estimated based on industry standards for a regional marketing director role with 5-10 years of experience. Actual salary may vary based on candidate's qualifications and Newell Brands' internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Newell Brands operates in the consumer goods sector, with a focus on manufacturing and marketing a wide range of products under iconic brand names.
Company Size: Newell Brands is a large, publicly-traded company with over 10,000 employees worldwide. This size offers opportunities for career growth and development.
Founded: Newell Brands was founded in 1903 and has since grown into a global leader in the consumer goods industry.
Company Description:
- Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands
- The company is focused on delighting consumers by lighting up everyday moments
- Newell Brands offers a competitive benefits package and opportunities for career growth and development
Company Specialties:
- Marketing and commercial products
- Brand management
- Category management
- Innovation and new product development
Company Website: http://www.newellbrands.com
ASSUMPTION: Newell Brands' large size and global presence offer opportunities for career growth and exposure to diverse markets and brands.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Regional Marketing VP of EMEA & APAC.
Reporting Structure: The Regional Marketing Director will lead a team of marketing professionals responsible for executing regional marketing strategies.
Work Arrangement: This role is remote, with potential on-site requirements for team meetings and other collaborative efforts.
Growth Opportunities:
- Potential to expand the scope of the role as the company grows and evolves
- Opportunities to work with and learn from global brand teams
- Potential to take on additional responsibilities or move into a different role within the company
ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Remote, with potential on-site requirements
Office Location(s): United Kingdom (with potential travel to other Newell Brands offices)
Geographic Context:
- The United Kingdom offers a diverse market with opportunities for growth and innovation
- The remote work arrangement allows for flexibility and work-life balance
- The United Kingdom's time zone aligns well with Newell Brands' global operations
Work Schedule: Full-time (37.5 hours per week), with potential for flexible working arrangements
ASSUMPTION: The remote work arrangement and flexible working hours allow for a better work-life balance, while the United Kingdom's geographic location and time zone facilitate collaboration with Newell Brands' global teams.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the regional marketing VP and other stakeholders
- Final interview with the global marketing VP or another senior leader
Key Assessment Areas:
- Strategic thinking and planning
- Cross-functional collaboration and leadership
- Market research and analysis skills
- Brand management and innovation expertise
Application Tips:
- Highlight relevant marketing experience, with a focus on brand strategy, category management, and innovation
- Demonstrate strong leadership and team-building skills
- Showcase your ability to think strategically and execute tactically
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Regional Marketing, Brand Strategy, Category Management, Innovation, Team Leadership, Cross-Functional Collaboration, Strategic Planning, Market Research, Consumer Insights, Global Brands
ASSUMPTION: Newell Brands' interview process focuses on assessing candidates' strategic thinking, leadership, and collaborative skills. Preparation should focus on demonstrating these competencies through relevant examples and experiences.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Newell Brands uses a range of tools and technologies to support its marketing efforts. Familiarity with these tools is not required but may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards in all actions and decisions
- Teamwork: Collaborate effectively with others to achieve common goals
- Passion for Winning: Demonstrate a strong desire to succeed and a commitment to continuous improvement
- Ownership: Take personal responsibility for driving results and achieving excellence
- Leadership: Inspire and empower others to achieve their full potential
Work Style:
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on achieving excellence
Self-Assessment Questions:
- Do I align with Newell Brands' core values, particularly in demonstrating integrity, teamwork, and a passion for winning?
- Am I comfortable working remotely and collaborating with global teams across different time zones?
- Do I have the strategic mindset and leadership skills necessary to drive regional growth and manage a high-performing team?
ASSUMPTION: Newell Brands values employees who demonstrate strong ethical standards, a collaborative work style, and a passion for winning. Candidates should assess their fit with these values and the company's remote work environment.
⚠️ Potential Challenges
- Managing a remote team and collaborating with global stakeholders across different time zones
- Balancing strategic planning with day-to-day tactical execution
- Adapting global brand plans to regional market dynamics
- Meeting ambitious growth targets and delivering on annual P&L expectations
ASSUMPTION: This role presents unique challenges related to remote team management, strategic planning, and meeting ambitious growth targets. Candidates should be prepared to address these challenges proactively and collaboratively.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position requires a deep understanding of global brand plans and regional market dynamics
- Newell Brands' large portfolio of iconic brands offers unique opportunities for growth and innovation
- Career paths within Newell Brands may differ from those in other consumer goods companies, with opportunities for vertical and horizontal growth
ASSUMPTION: This role is unique in its focus on maximizing the commercial value of global brand plans in the region. Candidates should consider how their experience and skills align with this specific focus.
📝 Sample Projects
- Developing a regional growth plan for the Baby & Dymo categories, leveraging global brand plans and regional market insights
- Conducting a brand audit and identifying opportunities for growth and innovation in the region
- Leading a cross-functional team to execute a regional marketing campaign, driving brand awareness and sales growth
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Regional Marketing Director role. Candidates should be prepared to discuss their relevant experience and how it translates to these project examples.
❓ Key Questions to Ask During Interview
- How does this role fit into Newell Brands' overall marketing strategy, and how will my work contribute to the company's growth?
- What are the key priorities for the first 90 days in this role, and how can I best support a smooth transition?
- How does Newell Brands support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the Baby & Dymo categories in the region, and how can this role address them?
- How does Newell Brands measure the success of its regional marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
ASSUMPTION: These interview questions focus on understanding the role's strategic importance, onboarding process, professional development opportunities, and performance metrics. Candidates should tailor their questions to demonstrate their strategic mindset and commitment to driving regional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant marketing experience, with a focus on brand strategy, category management, and innovation
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Newell Brands and the Baby & Dymo categories to demonstrate your understanding of the company and its products
- Follow up with Newell Brands one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
