📌 Core Information
🔹 Job Title: Regional Marketing Director West (Secondment 6-9 Months)
🔹 Company: Pfizer
🔹 Location: United States - Texas - Remote
🔹 Job Type: Full-Time, Secondment (6-9 months)
🔹 Category: Marketing & Market Research
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing POAs in partnership with the Oxbryta Account Lead and KAD Leadership
- Working cross-functionally to create scalable, modifiable templated resources for customers and patients
- Supporting customers in identifying opportunities to optimize the patient journey and patient experience
- Generating core insights for the nation through a robust insight discovery and delivery plan
- Establishing and maintaining organizational processes and guidelines for IDN Opinion Leader and key stakeholder engagement
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Support the development and execution of POAs in line with SCD Strategies, Goals, and KPIs
✅ Work cross-functionally to evolve and develop scalable, modifiable templated resources for customers and patients
✅ Work with the RD Cross Functional Team and customers to develop plans that enable appropriate disease management, effective transitions of care, and adherence capabilities
✅ Support customers in identifying opportunities to optimize the patient journey and patient experience across the Multi-disciplinary Team
✅ Enable solutions through insight sharing and co-creating appropriate scalable, “one size fits all” templated resources focused on communication/change management
✅ Core insight generation for the Nation through execution of a robust insight discovery and delivery plan that informs strategy and optimizes execution, leading to improved customer engagement and patient impact
✅ Establish and maintain organizational processes and guidelines (in partnership with legal/compliance and Opinion Leader Liaison) to ensure a consistent and compliant approach to IDN Opinion Leader and key stakeholder engagement
✅ Sharing of best practices across the Enterprise on the use of SCD and above brand resources that enable customer initiatives
✅ Demonstrate Subject Matter Expertise
✅ Critical Account Management (project management + change management)
✅ Account organizational governance/decision making/capabilities/stakeholder management
✅ Market environment for organized customers
✅ Responsibilities include management of 3rd party agency for content creation, navigation of content through RC/GCMA process, and budget management
✅ Lead Special Projects
✅ Support SCD and Oxbryta specific Training - KAD Academy
✅ Support Oxbryta Account Lead in Ops/Tactical Planning
✅ Support the creation of Patient and Provider Education at a system level
ASSUMPTION: This role requires a strong understanding of the healthcare market and its customers, as well as the ability to develop and execute strategic plans.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 8+ years of extensive experience in health system/MG/IDN, Sales, Account Management, or other customer-facing roles
Required Skills:
- Strong strategic analytical capability with sound business acumen and customer orientation
- Strong strategic thinking and analytical skills to synthesize customer and market insights into prioritized marketing opportunities
- Result-oriented with effective planning, prioritization, and project management skills
- Core marketing capabilities to design marketing strategies and tactics to maximize local opportunities
- Knowledge of the healthcare market and its customers
- Effectively works with cross-functional stakeholders and is capable of being an effective member of the regional team and ROC (Rare Organized Customer Connection)
- Strong persuasive interpersonal, communication, and leadership skills
- Experience presenting to Pfizer’s customers within the Healthcare setting
- Sound business acumen
Preferred Skills:
- Prior local and/or in-line marketing experience with strong history of achievement and performance
- Prior project management experience
- Cross-functional experience
- Deep understanding of all US healthcare system and IDN/Key Accounts
- Rare Disease experience
ASSUMPTION: This role requires a broad range of skills and experience, with a strong focus on strategic thinking, analytical skills, and customer orientation.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (Estimated, based on industry standards for a 10+ years experienced Marketing Director in the pharmaceutical industry)
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Director with 10+ years of experience in the pharmaceutical industry. Actual salary may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Pfizer is a multinational pharmaceutical corporation headquartered in New York, USA. It is one of the world's largest pharmaceutical companies and one of the largest companies in the world measured by 2012 revenue.
Company Size: Pfizer has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Pfizer was founded in 1849 and has a rich history of innovation and scientific discovery.
Company Description:
- Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life.
- The company strives to provide access to safe, effective, and affordable medicines and health care services to the people who need them.
- Pfizer works to prevent and treat disease in more than 150 countries around the world.
Company Specialties:
- Pharmaceutical manufacturing
- Biotechnology
- Vaccines
- Consumer healthcare
Company Website: Pfizer.com
ASSUMPTION: Pfizer's size and global presence provide opportunities for career growth and development, as well as exposure to diverse perspectives and experiences.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and decision-making.
Reporting Structure: The Regional Marketing Director reports directly to the Oxbryta Account Lead and works closely with the KAD Leadership and the RD Cross Functional Team.
Work Arrangement: This role is remote solely, with flexibility for occasional on-site meetings as needed.
Growth Opportunities:
- Potential to take on additional responsibilities or special projects
- Opportunity to gain experience in a rare disease portfolio and contribute to its growth
- Potential to transition into a permanent role within the organization
ASSUMPTION: This role offers a unique opportunity for professional growth and development, as well as the chance to make a significant impact on a high-profile brand.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): United States - Texas
Geographic Context:
- Texas is the second-largest state in the US by both area and population.
- It has a diverse economy, with major industries including energy, technology, aerospace, and healthcare.
- Texas is home to several major healthcare providers and research institutions.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement provides flexibility and convenience, allowing employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the Talent Acquisition team
- Behavioral and situational interviews with the hiring manager and team members
- Final interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and analytical skills
- Customer orientation and understanding of the healthcare market
- Project management and change management skills
- Communication and leadership skills
- Cultural fit and alignment with Pfizer's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work effectively with cross-functional teams
- Research Pfizer's mission, values, and culture to demonstrate your fit with the organization
- Be prepared to discuss your experience with Sickle Cell Disease and the healthcare market
ATS Keywords: Sickle Cell Disease, Marketing Strategy, Customer Engagement, Project Management, Cross-Functional Teams, Healthcare Market, Strategic Thinking, Analytical Skills, Customer Orientation
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and customer orientation, as well as their cultural fit with Pfizer.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with CRM, marketing automation, data visualization, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Courage
- Integrity
- Responsibility
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and patient-centric
Self-Assessment Questions:
- How do you demonstrate courage in your approach to strategic challenges?
- Can you provide an example of a time when you used data to drive a marketing decision or strategy?
- How do you adapt to changes in the market or customer needs, and how do you lead your team through those changes?
ASSUMPTION: Pfizer values candidates who demonstrate a strong fit with their core values and work style, as well as the ability to adapt and thrive in a dynamic and changing environment.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Working effectively with cross-functional teams and stakeholders
- Navigating a complex and evolving healthcare market
- Balancing the needs of customers, patients, and the organization
- Adapting to changes in the market, customer needs, and organizational priorities
ASSUMPTION: This role presents unique challenges and opportunities for growth and development, requiring strong project management, change management, and leadership skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing in a healthcare or pharmaceutical company, with a focus on strategic planning, customer engagement, and project management.
- However, this role is unique in its focus on Sickle Cell Disease and the rare disease portfolio, as well as its temporary nature as a secondment.
- Career paths for this role may include transitioning into a permanent role within the organization or moving into a more senior leadership position within the marketing function.
ASSUMPTION: This role offers a unique opportunity to gain experience in a rare disease portfolio and contribute to its growth, as well as the chance to make a significant impact on a high-profile brand.
📝 Sample Projects
- Developing a marketing strategy for a new Sickle Cell Disease treatment or therapy
- Creating a patient education campaign to improve adherence and outcomes for Sickle Cell Disease patients
- Launching a new disease awareness campaign to raise awareness of Sickle Cell Disease and its impact on patients
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the opportunity to make a significant impact on patient outcomes and the healthcare market.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Sickle Cell Disease and the rare disease portfolio?
- What are the key challenges facing the Sickle Cell Disease franchise, and how can this role help address them?
- How does this role collaborate with other functions within the organization, such as medical affairs, market access, and sales?
- What opportunities are there for professional development and growth within this role and the organization?
ASSUMPTION: These key questions will help you understand the priorities, challenges, and opportunities for this role, as well as the broader context within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role, with a focus on strategic thinking, analytical skills, and customer orientation
- Prepare a cover letter that demonstrates your understanding of the role, the company, and your fit with Pfizer's values and culture
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work effectively with cross-functional teams
- Research Pfizer's mission, values, and culture to demonstrate your fit with the organization
- Follow up with the hiring manager or talent acquisition team one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
