📌 Core Information
🔹 Job Title: Regional Marketing Lead UI (Temporary)
🔹 Company: Unilever
🔹 Location: San Salvador, El Salvador
🔹 Job Type: Full-time, Temporary
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Designing and implementing digital marketing strategies for CARICAM.
- Managing social media campaigns and analyzing key metrics.
- Coordinating with sales and design teams to ensure brand consistency.
- Researching market trends and consumer behavior in the region.
- Adapting UI strategies to each country’s market needs and user behavior.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Design and implement digital marketing strategies for CARICAM.
✅ Manage campaigns across social media platforms.
✅ Analyze key metrics and generate performance reports.
✅ Coordinate with sales and design teams to ensure brand consistency.
✅ Research market trends and consumer behavior in the Central American region.
✅ Ensure alignment with local operations to adapt UI strategies to each country’s market needs and user behavior.
ASSUMPTION: The role may require occasional travel to other Central American countries to better understand local market dynamics and consumer preferences.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
Experience: Minimum of 3 years of experience in similar roles.
Required Skills:
- Proven experience in digital marketing and social media management.
- Strong analytical skills and data-driven mindset.
- Excellent communication and writing skills in English and Spanish.
- Familiarity with the Central American market and consumer behavior.
- Proficiency in tools such as Google Ads, Meta Business Suite, Google Analytics, etc.
Preferred Skills:
- Fluency in additional languages spoken in the Central American region.
- Experience working in a multinational corporation.
- Knowledge of the consumer goods industry.
ASSUMPTION: Preferred skills are not required but would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $35,000 and $50,000 USD per year, based on industry standards for similar roles in El Salvador. This is an entry-level to mid-level position, and the exact salary will depend on the candidate's experience and qualifications.
Benefits:
- Health insurance and wellness programs.
- Retirement savings plans.
- Employee discounts on Unilever products.
- Opportunities for professional development and career growth.
- Flexible work arrangements (hybrid model).
Working Hours: The role requires a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet project deadlines. The hybrid work arrangement allows for a combination of on-site and remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may vary depending on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods
Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This means that there are ample opportunities for career growth and development within the organization.
Founded: Unilever was founded in 1929, and it has a rich history and strong brand presence in the consumer goods industry.
Company Description:
- Unilever is a global leader in the consumer goods industry, with a portfolio of over 400 brands that reach 2.5 billion consumers worldwide.
- The company is committed to making sustainable living commonplace, with a clear purpose to improve the lives of its consumers and the communities around it.
- Unilever International serves the underserved consumers, channels, and customers through its unique organization's capabilities, driving exceptional value for the business, consumers, and employees.
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and global presence offer numerous opportunities for career growth and development, as well as exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the marketing department of Unilever International.
Reporting Structure: The Regional Marketing Lead UI reports directly to the Marketing Manager UI and works closely with the sales, design, and local operations teams.
Work Arrangement: The role follows a hybrid work arrangement, with a combination of on-site and remote work. The exact work arrangement may vary depending on the candidate's location and the specific needs of the project.
Growth Opportunities:
- This role offers the opportunity to gain experience in digital marketing and social media management in a global organization.
- The position provides exposure to cross-functional teams and the chance to develop strong analytical and project management skills.
- Unilever's large size and global presence offer numerous opportunities for career growth and development within the organization.
ASSUMPTION: The growth opportunities in this role are primarily focused on developing marketing and analytical skills, as well as gaining experience working in a multinational corporation.
🌍 Location & Work Environment
Office Type: Unilever's office in San Salvador, El Salvador, is a modern and collaborative workspace that fosters innovation and creativity.
Office Location(s): The role is based at Unilever's head office in San Salvador, with the possibility of occasional travel to other Central American countries.
Geographic Context:
- San Salvador is the capital and largest city of El Salvador, with a population of over 3 million people.
- The city is known for its vibrant culture, rich history, and diverse food scene.
- El Salvador is a Central American country with a tropical climate and beautiful natural landscapes.
Work Schedule: The role follows a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet project deadlines. The hybrid work arrangement allows for a combination of on-site and remote work.
ASSUMPTION: The work environment in this role is collaborative and dynamic, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- The application process involves submitting a resume and cover letter through the Unilever careers website.
- Candidates who meet the qualifications will be invited for an initial phone or video screening to assess their communication skills and cultural fit.
- Shortlisted candidates will be invited for an in-depth interview with the hiring manager and other team members to discuss their qualifications, experience, and fit for the role.
- Final candidates may be required to complete a case study or presentation to demonstrate their skills and thought process.
Key Assessment Areas:
- Digital marketing and social media management skills
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with Unilever's values
- Familiarity with the Central American market and consumer behavior
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the Central American market and consumer behavior in your application materials.
- Prepare for the interview by researching Unilever's mission, values, and culture, as well as the specific requirements of the role.
- Be ready to discuss your approach to digital marketing and social media management, as well as your ability to work effectively with cross-functional teams.
ATS Keywords: Digital Marketing, Social Media Management, Performance Analysis, Brand Consistency, Market Research, Consumer Behavior, Google Ads, Meta Business Suite, Google Analytics, Communication Skills, English Proficiency, Central American Market Familiarity
ASSUMPTION: The application process for this role is competitive, and candidates should take the time to tailor their application materials and prepare thoroughly for the interview.
🛠️ Tools & Technologies
- Google Ads
- Meta Business Suite
- Google Analytics
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's location and the specific needs of the project.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Responsibility
- Innovation
- Winning Together
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you have strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams?
- Are you comfortable working in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and deadlines?
- Do you have a strategic mindset and the ability to think critically and solve problems?
ASSUMPTION: Unilever values diversity and inclusion, and candidates from all backgrounds are encouraged to apply. However, successful candidates will demonstrate a strong cultural fit with the company's values and work style.
⚠️ Potential Challenges
- The role may require occasional travel to other Central American countries, which could be challenging for candidates with family or personal commitments.
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
- The role may require working with tight deadlines and managing multiple projects simultaneously, which could be stressful for some candidates.
- The Central American market is diverse and dynamic, with unique consumer behaviors and market trends that may be challenging to navigate for candidates without prior experience in the region.
ASSUMPTION: The potential challenges in this role are primarily related to the dynamic and fast-paced nature of the work, as well as the need to adapt to the unique market dynamics and consumer behaviors in the Central American region.
📈 Similar Roles Comparison
- This role is similar to other digital marketing and social media management positions in the consumer goods industry, but it is unique in its focus on the Central American market and the opportunity to work with a global organization.
- The role offers a competitive salary and benefits package, as well as opportunities for career growth and development within the organization.
- The role is well-suited for candidates with experience in digital marketing and social media management, as well as a strong interest in the Central American market and consumer behavior.
ASSUMPTION: The specific requirements and opportunities of this role may vary depending on the candidate's location and the specific needs of the project.
📝 Sample Projects
- Developing and implementing a social media campaign to promote a new product launch in the Central American market.
- Conducting market research to identify consumer trends and preferences in the region, and using this information to inform marketing strategies.
- Coordinating with the sales and design teams to ensure brand consistency across all marketing channels and touchpoints.
ASSUMPTION: The specific projects in this role may vary depending on the candidate's location and the specific needs of the project.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Unilever support the professional development and career growth of its employees?
- What are the most challenging aspects of working in the Central American market, and how does this role address those challenges?
- What is the hybrid work arrangement like in practice, and how does it support work-life balance?
ASSUMPTION: The key questions to ask during the interview should focus on the specific requirements and opportunities of the role, as well as the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Unilever careers website.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching Unilever's mission, values, and culture, as well as the specific requirements of the role.
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.
- If you are selected for the position, be prepared to provide references and complete a background check.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
