ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making and strong communication skills.
📋 Key Responsibilities ✅ Execute central market tactics in regions aligned with Annual Operating Plans (AOPs) and budgets. ✅ Develop and manage regional business strategies, including creating specific tactics on the regional level and best case sharing. ✅ Conduct regional business analysis by working closely with the central brand team and regional business managers to deliver product performance reports using company data sources. ✅ Manage Regional Key Medical Experts (KMEs) by proactively building good collaborative relationships, exploring innovative solutions for the brand, and providing reports on insights collected. ✅ Actively provide marketing support to relevant functions when needed.ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management, with a focus on driving regional brand success.
🎯 Required QualificationsEducation: Bachelor’s degree or above in Business, Science, or a similar field.
Experience: 1-2+ years of working experience in marketing, product management, or regional marketing within an MNC pharmaceutical/Biotech industry.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong academic background and relevant industry experience, with a focus on analytical skills and excellent communication in both Chinese and English.
💰 Compensation & BenefitsSalary Range: Based on industry standards for a mid-level marketing role in China, the estimated salary range for this position is ¥350,000 - ¥500,000 per year. This estimate takes into account the candidate's experience level and the company's size.
Benefits:
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.
📌 Applicant Insights 🔍 Company ContextIndustry: Biogen is a leading biotechnology company that focuses on developing and delivering innovative medicines to transform patients' lives. They operate in the competitive and rapidly evolving biotech industry, with a strong focus on research and development.
Company Size: Biogen is a mid-sized company with approximately 7,000 employees worldwide. This size allows for a balance between a well-established business and an environment where individual contributions make a significant impact.
Founded: Biogen was founded in 1978 and has since grown into a global organization with headquarters in Cambridge, Massachusetts, and international headquarters in Baar, Switzerland.
Company Description:
Company Specialties:
Company Website: www.biogen.com
ASSUMPTION: Biogen's focus on innovation and patient-centric approach creates an environment where employees can make a significant impact on patients' lives while growing professionally.
📊 Role AnalysisCareer Level: This role is a mid-level marketing position, offering opportunities for growth and development within the company.
Reporting Structure: The Regional Marketing Manager reports directly to the Marketing Director and works closely with the central brand team, regional business managers, and other cross-functional teams.
Work Arrangement: This is an on-site position, with the expectation of working from the office in Chengdu or Wuhan, China. Occasional remote work may be possible, depending on business needs and manager approval.
Growth Opportunities:
ASSUMPTION: This role offers strong potential for career growth and development within the company, with opportunities to take on additional responsibilities and advance to senior-level positions.
🌍 Location & Work EnvironmentOffice Type: Biogen's offices are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): Chengdu or Wuhan, China
Geographic Context:
Work Schedule: Standard office hours with flexibility for occasional remote work, as needed.
ASSUMPTION: Both Chengdu and Wuhan offer vibrant, culturally rich environments with ample opportunities for personal and professional growth.
💼 Interview & Application InsightsTypical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Regional Marketing, Market Strategy, Data-Driven Insights, KME Management, Cross-Functional Support, Pharmaceutical/Biotech Industry, Marketing/Product Management, Analytical Skills, Communication Skills, Chinese/English
ASSUMPTION: Biogen's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & TechnologiesASSUMPTION: Candidates should be proficient in using common office software and marketing tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit ConsiderationsCompany Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who demonstrate a strong alignment with Biogen's values and work style will be most successful in this role.
⚠️ Potential ChallengesASSUMPTION: Candidates should be adaptable, resilient, and able to thrive in a dynamic, fast-paced environment.
📈 Similar Roles ComparisonASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their overall professional development plan.
📝 Sample ProjectsASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During InterviewASSUMPTION: These questions help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants To apply for this position:⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.