πΉ Job Title: Regional Marketing Manager
πΉ Company: Abbott Laboratories
πΉ Location: BogotΓ‘, BogotΓ‘, Colombia
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: May 1, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the Latin American market.
β Developing and implementing strategies to drive net new sales and foster growth and retention of existing customers and partners across Latin America
β Translating strategy into action plans to drive results and maximize regional performance
β Responsible for LATAM targeting, segmentation, and pricing strategies for each product and conducting market research to validate
β Responsible for gathering and analyzing market intelligence reports and providing strategic feedback to the organization
β Partnering closely with sub-regional sales teams and distributors to effectively monetize and maximize market opportunities
β Responsible for designing, implementing, and executing a high-growth demand generation strategy across the region
β Providing strategic direction and training to the APOC team and distributors to improve capabilities on product management, sales arguments, consultative selling, competitive advantages, value proposition, etc.
β Developing initiatives to drive high DD growth in all APOC portfolio, constantly revisiting Go to Market strategy to ensure effective coverage and business sustainability
β Selecting, developing, and interacting with Key Opinion leaders to support value proposition and business expansion
β Building strong relationships with key customers, opinion leaders, and decision-makers (T1 Countries)
β Responsible for coordinating and executing all marketing activities, including participation in strategic conferences, medical congresses, internal LATAM team meetings, POP material management, kick-off meetings, distributor meetings, KOL presentations, distributor sales force training, and customer training
β Informing customers about new product introduction and product retirements, clearly establishing launch and retirement dates
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to juggle multiple priorities and deadlines.
Education: Bachelorβs degree in Business, Engineering, or related field
Experience: 5 or more years of leadership experience in a combination of Sales and Marketing Management roles with a demonstrated track record of achieving business results in challenging business environments
Required Skills:
Preferred Skills:
ASSUMPTION: Proficiency in Spanish is crucial for this role due to the regional focus and the need to communicate effectively with local teams and customers.
Salary Range: COP 150,000,000 - COP 200,000,000 per year (Estimated based on market research and company size)
Benefits:
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (Flexible, depending on role requirements)
ASSUMPTION: The salary range is estimated based on market research and similar roles in the region. The actual salary may vary depending on the candidate's experience and skills.
Industry: Healthcare, with a focus on diagnostics, medical devices, nutrition, and branded generic pharmaceuticals
Company Size: 10,001+ employees (Global), providing a large and diverse work environment with ample growth opportunities
Founded: 1888, with a rich history and established reputation in the healthcare industry
Company Description:
Company Specialties:
Company Website: www.abbott.com
ASSUMPTION: Abbott is a well-established company with a strong global presence and a reputation for innovation and quality in the healthcare industry.
Career Level: Mid-level to senior, with the potential for growth into more senior roles within the marketing function or broader leadership positions
Reporting Structure: This role reports directly to the Regional Marketing Director for Latin America and may have supervisory responsibilities for local marketing team members or distributors
Work Arrangement: On-site, with the possibility of occasional travel to other Latin American countries for meetings, conferences, or customer visits
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally within Abbott's global organization.
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): Abbott's BogotΓ‘ office is located in the heart of the city, providing easy access to public transportation and nearby attractions
Geographic Context:
Work Schedule: Full-time, Monday-Friday, with flexible hours depending on role requirements and business needs
ASSUMPTION: BogotΓ‘ provides a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Regional Marketing, Latin America, Sales Strategy, Marketing Strategy, Demand Generation, Key Opinion Leaders, Customer Relationships, Market Intelligence, Abbott Laboratories
ASSUMPTION: Abbott's recruitment process is thorough and competitive, with a strong focus on finding the best fit for both the company and the candidate.
ASSUMPTION: Abbott provides its employees with access to the latest tools and technologies to support their work and drive business success.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Abbott's company culture is fast-paced, dynamic, and performance-driven, with a strong emphasis on collaboration and cross-functional teamwork.
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.
ASSUMPTION: This role offers a unique opportunity to drive business growth and make a significant impact in a dynamic and challenging market.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the opportunity to drive significant business impact.
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Abbott's company culture and priorities.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.