Abbott Laboratories logo

Regional Marketing Manager

Abbott Laboratories
Full-time
On-site
BogotΓ‘, BogotΓ‘, Colombia
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Regional Marketing Manager

πŸ”Ή Company: Abbott Laboratories

πŸ”Ή Location: BogotΓ‘, BogotΓ‘, Colombia

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 1, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing strategies to drive net new sales and foster growth across Latin America
  • Collaborating with sub-regional sales teams and distributors to maximize market opportunities
  • Designing and executing a high-growth demand generation strategy across the region
  • Building strong relationships with key customers, opinion leaders, and decision-makers

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the Latin American market.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing strategies to drive net new sales and foster growth and retention of existing customers and partners across Latin America

βœ… Translating strategy into action plans to drive results and maximize regional performance

βœ… Responsible for LATAM targeting, segmentation, and pricing strategies for each product and conducting market research to validate

βœ… Responsible for gathering and analyzing market intelligence reports and providing strategic feedback to the organization

βœ… Partnering closely with sub-regional sales teams and distributors to effectively monetize and maximize market opportunities

βœ… Responsible for designing, implementing, and executing a high-growth demand generation strategy across the region

βœ… Providing strategic direction and training to the APOC team and distributors to improve capabilities on product management, sales arguments, consultative selling, competitive advantages, value proposition, etc.

βœ… Developing initiatives to drive high DD growth in all APOC portfolio, constantly revisiting Go to Market strategy to ensure effective coverage and business sustainability

βœ… Selecting, developing, and interacting with Key Opinion leaders to support value proposition and business expansion

βœ… Building strong relationships with key customers, opinion leaders, and decision-makers (T1 Countries)

βœ… Responsible for coordinating and executing all marketing activities, including participation in strategic conferences, medical congresses, internal LATAM team meetings, POP material management, kick-off meetings, distributor meetings, KOL presentations, distributor sales force training, and customer training

βœ… Informing customers about new product introduction and product retirements, clearly establishing launch and retirement dates

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to juggle multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Engineering, or related field

Experience: 5 or more years of leadership experience in a combination of Sales and Marketing Management roles with a demonstrated track record of achieving business results in challenging business environments

Required Skills:

  • Marketing, Financial, and Business Acumen
  • Leadership
  • Results Driven
  • Negotiation
  • Team Working
  • Strategic Thinking
  • Customer Oriented

Preferred Skills:

  • Fluency in English and Spanish

ASSUMPTION: Proficiency in Spanish is crucial for this role due to the regional focus and the need to communicate effectively with local teams and customers.

πŸ’° Compensation & Benefits

Salary Range: COP 150,000,000 - COP 200,000,000 per year (Estimated based on market research and company size)

Benefits:

  • Competitive benefits package
  • Career development opportunities
  • Global company with diverse opportunities

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (Flexible, depending on role requirements)

ASSUMPTION: The salary range is estimated based on market research and similar roles in the region. The actual salary may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Healthcare, with a focus on diagnostics, medical devices, nutrition, and branded generic pharmaceuticals

Company Size: 10,001+ employees (Global), providing a large and diverse work environment with ample growth opportunities

Founded: 1888, with a rich history and established reputation in the healthcare industry

Company Description:

  • Global healthcare leader with a portfolio spanning diagnostics, medical devices, nutrition, and branded generic pharmaceuticals
  • Committed to helping people live more fully at all stages of life
  • Operates in more than 160 countries, with a diverse workforce of over 114,000 colleagues

Company Specialties:

  • Nutrition
  • Diagnostics
  • Medical Devices
  • Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott is a well-established company with a strong global presence and a reputation for innovation and quality in the healthcare industry.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with the potential for growth into more senior roles within the marketing function or broader leadership positions

Reporting Structure: This role reports directly to the Regional Marketing Director for Latin America and may have supervisory responsibilities for local marketing team members or distributors

Work Arrangement: On-site, with the possibility of occasional travel to other Latin American countries for meetings, conferences, or customer visits

Growth Opportunities:

  • Progression into more senior marketing roles within Abbott's global organization
  • Expansion into other functions, such as sales, business development, or general management
  • Potential assignments in different regions or countries, depending on business needs and individual career aspirations

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally within Abbott's global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Abbott's BogotΓ‘ office is located in the heart of the city, providing easy access to public transportation and nearby attractions

Geographic Context:

  • BogotΓ‘ is the capital and largest city of Colombia, with a population of over 8 million people
  • The city offers a vibrant cultural scene, with numerous museums, theaters, and historical sites
  • BogotΓ‘ has a humid subtropical climate, with warm winters and mild summers

Work Schedule: Full-time, Monday-Friday, with flexible hours depending on role requirements and business needs

ASSUMPTION: BogotΓ‘ provides a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth behavioral and situational interviews with the regional marketing director and other stakeholders
  • Final interview with the regional vice president
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management capabilities
  • Cross-functional collaboration and stakeholder management
  • Market research and analysis skills
  • Fluency in English and Spanish

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing and leadership experience, as well as your understanding of the Latin American market
  • Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
  • Research Abbott's company culture and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: Regional Marketing, Latin America, Sales Strategy, Marketing Strategy, Demand Generation, Key Opinion Leaders, Customer Relationships, Market Intelligence, Abbott Laboratories

ASSUMPTION: Abbott's recruitment process is thorough and competitive, with a strong focus on finding the best fit for both the company and the candidate.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, SAP CRM)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Abbott provides its employees with access to the latest tools and technologies to support their work and drive business success.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Performance
  • Integrity
  • Quality

Work Style:

  • Fast-paced and dynamic, with a focus on results and execution
  • Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and stakeholder management
  • Performance-driven, with a focus on achieving business objectives and driving growth

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment with a strong focus on results and execution?
  • Are you comfortable working in a collaborative, team-oriented environment with a strong emphasis on cross-functional collaboration and stakeholder management?
  • Do you have a proven track record of driving business growth and achieving results in challenging business environments?

ASSUMPTION: Abbott's company culture is fast-paced, dynamic, and performance-driven, with a strong emphasis on collaboration and cross-functional teamwork.

⚠️ Potential Challenges

  • Managing a diverse and remote team spread across multiple countries in Latin America
  • Navigating the unique cultural, political, and economic landscapes of each Latin American country
  • Balancing the demands of multiple stakeholders, including regional sales teams, distributors, and global marketing leadership
  • Keeping up with the latest market trends and competitive landscape in a rapidly evolving healthcare industry

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • Unlike other regional marketing roles, this position has a strong focus on driving net new sales and fostering growth across Latin America, rather than managing an existing customer base
  • This role requires a deep understanding of the Latin American market and the ability to navigate its unique cultural, political, and economic landscapes
  • Career progression in this role may follow a path into more senior marketing roles within Abbott's global organization or expansion into other functions, such as sales, business development, or general management

ASSUMPTION: This role offers a unique opportunity to drive business growth and make a significant impact in a dynamic and challenging market.

πŸ“ Sample Projects

  • Developing and implementing a regional marketing strategy to drive net new sales and foster growth in a specific Latin American country
  • Conducting market research and analysis to inform pricing strategies and product positioning in the Latin American market
  • Designing and executing a high-growth demand generation strategy to drive adoption of a new diagnostic product in the region

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the opportunity to drive significant business impact.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role fit into the broader regional marketing strategy for Latin America?
  • What are the biggest challenges facing the Latin American market for our product portfolio, and how can this role help address them?
  • What opportunities exist for growth and development within Abbott's global organization for someone in this role?
  • How does Abbott support work-life balance for its employees?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Abbott's company culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the linked job posting
  • Tailor your resume and cover letter to highlight your relevant marketing and leadership experience, as well as your understanding of the Latin American market
  • Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
  • Research Abbott's company culture and values to demonstrate your fit and enthusiasm for the role
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.