Regional Marketing Manager

📌 Core Information

🔹 Job Title: Regional Marketing Manager

🔹 Company: Abbott Laboratories

🔹 Location: Bogotá, Bogotá, Colombia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategies to drive net new sales and foster growth across Latin America
• Collaborating with sub-regional sales teams and distributors to maximize market opportunities
• Designing and executing a high-growth demand generation strategy across the region
• Building strong relationships with key customers, opinion leaders, and decision-makers

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the Latin American market.

📋 Key Responsibilities

✅ Developing and implementing strategies to drive net new sales and foster growth and retention of existing customers and partners across Latin America

✅ Translating strategy into action plans to drive results and maximize regional performance

✅ Responsible for LATAM targeting, segmentation, and pricing strategies for each product and conducting market research to validate

✅ Responsible for gathering and analyzing market intelligence reports and providing strategic feedback to the organization

✅ Partnering closely with sub-regional sales teams and distributors to effectively monetize and maximize market opportunities

✅ Responsible for designing, implementing, and executing a high-growth demand generation strategy across the region

✅ Providing strategic direction and training to the APOC team and distributors to improve capabilities on product management, sales arguments, consultative selling, competitive advantages, value proposition, etc.

✅ Developing initiatives to drive high DD growth in all APOC portfolio, constantly revisiting Go to Market strategy to ensure effective coverage and business sustainability

✅ Selecting, developing, and interacting with Key Opinion leaders to support value proposition and business expansion

✅ Building strong relationships with key customers, opinion leaders, and decision-makers (T1 Countries)

✅ Responsible for coordinating and executing all marketing activities, including participation in strategic conferences, medical congresses, internal LATAM team meetings, POP material management, kick-off meetings, distributor meetings, KOL presentations, distributor sales force training, and customer training

✅ Informing customers about new product introduction and product retirements, clearly establishing launch and retirement dates

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to juggle multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Engineering, or related field

Experience: 5 or more years of leadership experience in a combination of Sales and Marketing Management roles with a demonstrated track record of achieving business results in challenging business environments

Required Skills:

• Marketing, Financial, and Business Acumen
• Leadership
• Results Driven
• Negotiation
• Team Working
• Strategic Thinking
• Customer Oriented

Preferred Skills:

• Fluency in English and Spanish

ASSUMPTION: Proficiency in Spanish is crucial for this role due to the regional focus and the need to communicate effectively with local teams and customers.

💰 Compensation & Benefits

Salary Range: COP 150,000,000 - COP 200,000,000 per year (Estimated based on market research and company size)

Benefits:

• Competitive benefits package
• Career development opportunities
• Global company with diverse opportunities

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (Flexible, depending on role requirements)

ASSUMPTION: The salary range is estimated based on market research and similar roles in the region. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare, with a focus on diagnostics, medical devices, nutrition, and branded generic pharmaceuticals

Company Size: 10,001+ employees (Global), providing a large and diverse work environment with ample growth opportunities

Founded: 1888, with a rich history and established reputation in the healthcare industry

Company Description:

• Global healthcare leader with a portfolio spanning diagnostics, medical devices, nutrition, and branded generic pharmaceuticals
• Committed to helping people live more fully at all stages of life
• Operates in more than 160 countries, with a diverse workforce of over 114,000 colleagues

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott is a well-established company with a strong global presence and a reputation for innovation and quality in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for growth into more senior roles within the marketing function or broader leadership positions

Reporting Structure: This role reports directly to the Regional Marketing Director for Latin America and may have supervisory responsibilities for local marketing team members or distributors

Work Arrangement: On-site, with the possibility of occasional travel to other Latin American countries for meetings, conferences, or customer visits

Growth Opportunities:

• Progression into more senior marketing roles within Abbott's global organization
• Expansion into other functions, such as sales, business development, or general management
• Potential assignments in different regions or countries, depending on business needs and individual career aspirations

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally within Abbott's global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Abbott's Bogotá office is located in the heart of the city, providing easy access to public transportation and nearby attractions

Geographic Context:

• Bogotá is the capital and largest city of Colombia, with a population of over 8 million people
• The city offers a vibrant cultural scene, with numerous museums, theaters, and historical sites
• Bogotá has a humid subtropical climate, with warm winters and mild summers

Work Schedule: Full-time, Monday-Friday, with flexible hours depending on role requirements and business needs

ASSUMPTION: Bogotá provides a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and situational interviews with the regional marketing director and other stakeholders
• Final interview with the regional vice president
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Cross-functional collaboration and stakeholder management
• Market research and analysis skills
• Fluency in English and Spanish

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and leadership experience, as well as your understanding of the Latin American market
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Abbott's company culture and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: Regional Marketing, Latin America, Sales Strategy, Marketing Strategy, Demand Generation, Key Opinion Leaders, Customer Relationships, Market Intelligence, Abbott Laboratories

ASSUMPTION: Abbott's recruitment process is thorough and competitive, with a strong focus on finding the best fit for both the company and the candidate.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, SAP CRM)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Abbott provides its employees with access to the latest tools and technologies to support their work and drive business success.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Performance
• Integrity
• Quality

Work Style:

• Fast-paced and dynamic, with a focus on results and execution
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and stakeholder management
• Performance-driven, with a focus on achieving business objectives and driving growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment with a strong focus on results and execution?
• Are you comfortable working in a collaborative, team-oriented environment with a strong emphasis on cross-functional collaboration and stakeholder management?
• Do you have a proven track record of driving business growth and achieving results in challenging business environments?

ASSUMPTION: Abbott's company culture is fast-paced, dynamic, and performance-driven, with a strong emphasis on collaboration and cross-functional teamwork.

⚠️ Potential Challenges

• Managing a diverse and remote team spread across multiple countries in Latin America
• Navigating the unique cultural, political, and economic landscapes of each Latin American country
• Balancing the demands of multiple stakeholders, including regional sales teams, distributors, and global marketing leadership
• Keeping up with the latest market trends and competitive landscape in a rapidly evolving healthcare industry

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.

📈 Similar Roles Comparison

• Unlike other regional marketing roles, this position has a strong focus on driving net new sales and fostering growth across Latin America, rather than managing an existing customer base
• This role requires a deep understanding of the Latin American market and the ability to navigate its unique cultural, political, and economic landscapes
• Career progression in this role may follow a path into more senior marketing roles within Abbott's global organization or expansion into other functions, such as sales, business development, or general management

ASSUMPTION: This role offers a unique opportunity to drive business growth and make a significant impact in a dynamic and challenging market.

📝 Sample Projects

• Developing and implementing a regional marketing strategy to drive net new sales and foster growth in a specific Latin American country
• Conducting market research and analysis to inform pricing strategies and product positioning in the Latin American market
• Designing and executing a high-growth demand generation strategy to drive adoption of a new diagnostic product in the region

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the opportunity to drive significant business impact.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader regional marketing strategy for Latin America?
• What are the biggest challenges facing the Latin American market for our product portfolio, and how can this role help address them?
• What opportunities exist for growth and development within Abbott's global organization for someone in this role?
• How does Abbott support work-life balance for its employees?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Abbott's company culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant marketing and leadership experience, as well as your understanding of the Latin American market
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Abbott's company culture and values to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.