Regional Marketing Manager

📌 Core Information

🔹 Job Title: Regional Marketing Manager

🔹 Company: WYLD

🔹 Location: Houston, Texas

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with up to 50% travel)

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing execution in multiple markets
• Planning, presenting, and project managing marketing strategies
• Building strong relationships with internal and external partners
• Managing regional marketing spend and identifying new opportunities
• Gathering market intelligence and conducting SWOT analyses

ASSUMPTION: This role requires a high level of independence, adaptability, and strong communication skills to succeed in a fast-paced, ever-changing environment.

📋 Key Responsibilities

✅ Serve as the regional marketing leader and point of contact, supporting sales in executing region-specific plans via impactful marketing tactics

✅ Build and maintain strong relationships with sales teams and key wholesaler partners

✅ Manage account-specific merchandising projects from ideation to execution

✅ Support go-to-market strategy by leading training of new tools to the sales organization

✅ Identify and lead larger in-store and out-of-store activations to drive brand awareness

✅ Manage regional marketing spend, aligning with state goals and finding new opportunities

✅ Actively participate in local events, partnerships, promotional opportunities, and select trade shows

✅ Gather regional marketing intel and execute quarterly marketing SWOT analyses

✅ Project manage an active portfolio of projects using Smartsheet

✅ Effectively communicate information and respond to questions/suggestions from various levels within the company

✅ Maintain equipment and ability to transport self and marketing tools throughout the assigned home territory and outside of it

✅ Travel throughout the responsible region to support the above-mentioned responsibilities (roughly 30-50% travel)

ASSUMPTION: This role involves a significant amount of travel and requires the ability to work independently and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of field or trade marketing experience with an understanding of merchandising, project management, and event planning/coordination; or equivalent combination of education and CPG sales experience.

Required Skills:

• Strong communication and interpersonal skills
• Excellent project management and organizational skills
• Ability to work independently and manage multiple projects simultaneously
• Strong attention to detail and exceptional customer service skills
• Basic PC office application skills
• Ability to travel up to 50% of the time

Preferred Skills:

• Experience working in a fast-paced work environment
• Knowledge of the cannabis industry
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, experience in the cannabis industry or fluency in Spanish may be beneficial for this role, given the nature of the industry and the location of the position.

💰 Compensation & Benefits

Salary Range: $90,000 - $110,000 / year

Benefits:

• Paid holidays (11 per year)
• PTO (120 hours per year)
• 401K
• Fully paid health, dental, and vision insurance

Working Hours: Full-time, with flexible hours to accommodate travel and event attendance

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Houston, Texas area, with consideration for the experience level required for this position.

📌 Applicant Insights

🔍 Company Context

Industry: Cannabis manufacturing and distribution

Company Size: Medium-sized company with 501-1,000 employees

Founded: 2016, with headquarters in Clackamas, OR

Company Description:

• WYLD is the largest cannabis edible producer in the country
• Known for its high-quality, real-fruit, real-flavor products
• Available in multiple states across the US and Canada

Company Specialties:

• Cannabis edibles and confections
• Cannabis-infused beverages
• CBD products
• CPG and wellness lifestyle brands

Company Website: wyldcanna.com

ASSUMPTION: WYLD's focus on quality, innovation, and strong branding has contributed to its success in the competitive cannabis industry.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Director of Marketing Operations

Work Arrangement: On-site with significant travel required (up to 50% of the time)

Growth Opportunities:

• Potential to advance to a national marketing role or management position
• Opportunity to gain experience in a fast-growing industry
• Chance to work with a diverse range of partners and stakeholders

ASSUMPTION: This role offers significant growth potential for the right candidate, given WYLD's expanding market presence and the dynamic nature of the cannabis industry.

🌍 Location & Work Environment

Office Type: On-site, with a focus on regional travel

Office Location(s): Houston, Texas

Geographic Context:

• Houston is the fourth most populous city in the US, with a diverse and growing economy
• The city is home to a vibrant and expanding cannabis industry
• Houston offers a relatively low cost of living compared to other major US cities

Work Schedule: Full-time, with flexible hours to accommodate travel and event attendance

ASSUMPTION: The Houston location offers a unique opportunity to work in a growing market for the cannabis industry, with a diverse range of cultural and recreational activities available.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Final interview with the hiring manager to discuss fit within the team and company

Key Assessment Areas:

• Communication and interpersonal skills
• Project management and organizational skills
• Adaptability and problem-solving skills
• Industry knowledge and market awareness

Application Tips:

• Highlight relevant marketing experience, with a focus on project management and event planning
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for behavioral interview questions that focus on problem-solving, adaptability, and communication

ATS Keywords: Marketing, Regional, Trade, Field, Project Management, Event Planning, Sales, Brand Awareness, Market Analysis, Team Collaboration, Budget Management, Training, Public Speaking, Networking, Adaptability

ASSUMPTION: Given the competitive nature of the cannabis industry and the specific requirements of this role, applicants should be prepared to demonstrate their relevant experience and skills in detail during the interview process.

🛠️ Tools & Technologies

• Smartsheet (project management)
• Salesforce (CRM)
• Slack (communication)
• Microsoft Office Suite (word processing, presentations, spreadsheets)

ASSUMPTION: Familiarity with these tools and technologies is not explicitly required but may be beneficial for applicants to have.

👔 Cultural Fit Considerations

Company Values:

• Make a Mark: WYLD encourages employees to take ownership and make a lasting impact on the company and the industry
• We Blaze Our Own Trail: WYLD values innovation, creativity, and a willingness to take calculated risks
• Brand First: WYLD prioritizes strong branding and a consistent customer experience across all products and touchpoints
• We Mean Business: WYLD expects a high level of professionalism, accountability, and results-driven behavior from its employees

Work Style:

• Fast-paced and dynamic, with a focus on adaptability and continuous learning
• Collaborative and team-oriented, with a strong emphasis on communication and cross-functional collaboration
• Results-driven, with a focus on achieving specific, measurable goals

Self-Assessment Questions:

• Do I thrive in fast-paced, dynamic environments?
• Am I an effective communicator and collaborator?
• Do I have a strong work ethic and a results-driven mindset?

ASSUMPTION: Applicants should assess their fit with WYLD's core values and work style before applying to ensure a strong cultural fit.

⚠️ Potential Challenges

• The cannabis industry is highly regulated and subject to frequent changes in laws and regulations
• The role requires a significant amount of travel, which may be challenging for some applicants
• The fast-paced nature of the role may be overwhelming for some applicants
• The competitive nature of the cannabis industry may make it difficult to achieve specific goals and objectives

ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in a dynamic, fast-paced environment with a high degree of uncertainty.

📈 Similar Roles Comparison

• This role is similar to a Regional Sales Manager or Field Marketing Manager position in other industries
• However, the cannabis industry's unique regulations, market dynamics, and cultural aspects make this role distinct
• Career progression in this role may differ from similar roles in other industries, given the cannabis industry's rapid growth and evolution

ASSUMPTION: Applicants should consider the unique aspects of this role within the cannabis industry and assess their fit accordingly.

📝 Sample Projects

• Planning and executing a regional marketing campaign to launch a new product line
• Managing a regional merchandising project to improve in-store visibility and sales for an existing product
• Conducting a regional market analysis to identify new opportunities for brand expansion or product innovation

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term growth plans and how this role fits into that strategy?
• How does the company support work-life balance for employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach professional development and career growth for employees in this role?
• What are the biggest challenges facing the company and this role in the near future, and how can I help address them?

ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role and the company's long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on project management and event planning
• Prepare for behavioral interview questions that focus on problem-solving, adaptability, and communication
• Research the cannabis industry and WYLD's products and market presence to demonstrate your market awareness and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.