📌 Core Information
🔹 Job Title: Regional Marketing Manager
🔹 Company: Biogen
🔹 Location: Beijing, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 1-2+ years
🔹 Remote Status: On-site (Beijing, China)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing region-specific market strategies aligned with brand goals and budgets
- Delivering tailored activities and data-driven insights
- Maintaining key market expertise through regular engagement and tracking
- Collaborating with cross-functional teams to provide marketing support
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in the regional marketing landscape.
📋 Key Responsibilities
✅ Execute central market tactics in regions aligned with Annual Operating Plans (AOPs) and budgets
✅ Develop and manage regional business strategy, including creating specific tactics on the regional level and best case sharing
✅ Work closely with the central brand team and regional business managers to deliver product performance reports using company data sources
✅ Routinely visit and collect insights from regional Key Medical Experts (KMEs), providing reports and proactively building collaborative relationships
✅ Actively provide marketing support to relevant functions when needed
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree or above in Business, Science, or a similar background
Experience: 1-2+ years of working experience in marketing, product management, or regional marketing within an MNC pharmaceutical/Biotech industry
Required Skills:
- Independent project management
- Analytical ability and proficiency in relevant software
- Excellent written and verbal communication skills in both Chinese and English
- Outstanding communication and coordinating capabilities
- Self-confidence, self-driven, and positive attitude
Preferred Skills:
- Experience working with cross-functional teams
- Familiarity with the pharmaceutical/Biotech industry and its regulatory environment
ASSUMPTION: Candidates with experience in regional marketing or a related field, along with strong analytical and communication skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Regional Marketing Manager role in Beijing, the estimated salary range is ¥350,000 - ¥500,000 per year. This range takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) and occasional overtime as needed
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and the company's final assessment.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 5,001-10,000 employees (Mid-sized)
Founded: 1978 (Over 40 years of experience in the biotechnology industry)
Company Description:
- Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and create value for shareholders and communities
- The company applies deep understanding of human biology and leverages different modalities to advance first-in-class treatments or therapies that deliver superior outcomes
- Biogen is headquartered in Cambridge, Massachusetts, with international headquarters in Baar, Switzerland, and world-class manufacturing facilities in North Carolina and Solothurn, Switzerland
Company Specialties:
- Neurology and immunology therapies
- Clinical trials and research
- Global commercial operations
Company Website: www.biogen.com
ASSUMPTION: Biogen's extensive experience and global presence provide a stable and supportive work environment for employees, fostering growth and learning opportunities.
📊 Role Analysis
Career Level: Mid-level professional with opportunities for growth and development within the marketing function
Reporting Structure: This role reports directly to the Regional Marketing Director and works closely with cross-functional teams, including the central brand team and regional business managers
Work Arrangement: On-site in Beijing, China, with occasional travel to other regions as needed
Growth Opportunities:
- Advancement to senior marketing roles within the company
- Expansion into other therapeutic areas or business units
- International assignments or relocation opportunities
ASSUMPTION: Successful candidates will have a strong desire to learn, grow, and take on new challenges in a dynamic and evolving industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities
Office Location(s): Beijing, China
Geographic Context:
- Beijing is a major international metropolis and the capital of China, offering a rich cultural experience and numerous entertainment options
- The city is well-connected by public transportation, making it easy to commute to and from work
- Beijing's competitive job market and diverse industries provide ample opportunities for professional growth and development
Work Schedule: Standard working hours with occasional overtime as needed, and the possibility of flexible work arrangements based on individual needs and team requirements
ASSUMPTION: Beijing's vibrant and dynamic environment offers a unique blend of traditional Chinese culture and modern urban living, providing an enriching experience for both local and expatriate employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the regional marketing director and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven decision-making abilities
- Excellent communication and presentation skills
- Cultural awareness and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the pharmaceutical/Biotech industry and Biogen's mission and values
- Prepare examples of your regional marketing strategies, data analysis, and stakeholder management skills
ATS Keywords: Regional Marketing, Market Strategy, Data Analysis, Stakeholder Management, Pharmaceutical/Biotech Industry, Key Medical Experts (KMEs), Annual Operating Plans (AOPs)
ASSUMPTION: Biogen's recruitment process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
ASSUMPTION: Familiarity with industry-standard tools and software is essential for success in this role, and Biogen provides training and support to help employees develop their technical skills.
👔 Cultural Fit Considerations
Company Values:
- Caring Deeply: Biogen is committed to improving the lives of patients and their families
- Achieving Excellence: The company strives for excellence in all aspects of its work
- Changing Lives: Biogen aims to make a meaningful difference in the lives of patients and communities
Work Style:
- Collaborative: Biogen fosters a culture of teamwork and cross-functional collaboration
- Innovative: The company encourages employees to think creatively and challenge the status quo
- Adaptable: Biogen values employees who can adapt to change and embrace new challenges
Self-Assessment Questions:
- Do you share Biogen's commitment to improving the lives of patients and their families?
- Are you comfortable working in a dynamic and evolving industry, and can you adapt to change?
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
ASSUMPTION: Candidates who align with Biogen's values and work style will be well-suited for this role and enjoy a fulfilling and rewarding career with the company.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced and dynamic environment
- Navigating the complexities of the pharmaceutical/Biotech industry and regulatory landscape
- Adapting to cultural differences and working with diverse teams in a global organization
- Balancing the demands of regional marketing strategies with central brand goals and budgets
ASSUMPTION: Successful candidates will possess strong project management skills, adaptability, and cultural awareness to overcome these challenges.
📈 Similar Roles Comparison
- Regional Marketing Manager (Biogen) vs. Regional Marketing Manager (Competitor): Biogen offers a more established presence in the biotechnology industry and a stronger focus on innovation and patient care
- Industry-specific context: The pharmaceutical/Biotech industry is highly regulated and competitive, requiring a deep understanding of market dynamics and regulatory requirements
- Career path comparison: Biogen offers opportunities for growth and development within the marketing function and across therapeutic areas and business units
ASSUMPTION: Candidates should consider the unique aspects of Biogen's culture, mission, and industry position when comparing this role to similar positions at other companies.
📝 Sample Projects
- Developing a regional marketing strategy for a new product launch, including tailored activities and data-driven insights
- Analyzing regional market trends and competitor activities to inform brand positioning and tactics
- Managing a regional Key Medical Experts (KMEs) program, including regular engagement, insights collection, and relationship building
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Regional Marketing Manager role at Biogen.
❓ Key Questions to Ask During Interview
- How does this role contribute to Biogen's overall mission and strategic goals?
- What are the key priorities for this role in the first 90 days?
- How does Biogen support the professional development and growth of its marketing employees?
- What are the most challenging aspects of working in regional marketing for the pharmaceutical/Biotech industry?
- How does Biogen foster a culture of innovation and collaboration within its marketing teams?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development within Biogen's marketing organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your regional marketing strategies, data analysis, and stakeholder management skills
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
