📌 Core Information
🔹 Job Title: Regional Marketing Manager
🔹 Company: Minor International
🔹 Location: Brisbane, Queensland, Australia
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing tailored local marketing plans for properties to drive web sessions and achieve revenue targets.
- Leading local area marketing activities, including public relations, social media, and advertising campaigns.
- Collaborating with internal stakeholders to ensure marketing strategies align with local market needs and broader business priorities.
- Creating compelling content and marketing assets aligned with brand guidelines for use across digital and traditional media channels.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results.
📋 Key Responsibilities
✅ Develop and execute tailored local marketing plans for each property within the portfolio to drive web sessions, achieve monthly revenue targets, and deliver a strong return on investment across Australia and New Zealand.
✅ Enhance the visibility and reputation of the properties and brand at a local level through strategic marketing initiatives.
✅ Lead all local area marketing activities for the portfolio, including public relations, social media, advertising, and both brand and tactical campaigns.
✅ Create compelling content and marketing assets aligned with brand guidelines for use across digital and traditional media channels.
✅ Cultivate and leverage partnerships with external brands and tourism bodies to amplify marketing reach and engagement.
✅ Support the implementation of integrated promotional and seasonal campaigns across Australia and New Zealand through owned, earned, and paid media channels.
✅ Collaborate closely with internal stakeholders to ensure marketing strategies align with local market needs and broader business priorities.
✅ Regularly report on marketing performance, providing insights and updates on local campaigns, initiatives, and outcomes.
ASSUMPTION: This role requires strong project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
🎯 Required Qualifications
Education: A relevant degree in Marketing, Communications, or Advertising
Experience: At least 2 years' experience in a national Local Area Marketing Manager/Coordinator role
Required Skills:
- Experience working with a national network of stakeholders (e.g., franchisee, properties, stores)
- Experience in managing and delivering successful marketing campaigns that achieve strategic goals, ROI, and revenue targets
- Attention to detail, with the ability to edit for grammar and style in line with current business copywriting standards
- Excellent time management and prioritisation skills with the versatility and adaptability to work simultaneously on a variety of projects
- Familiarity with current social media platforms and evolving trends
Preferred Skills:
- Fluency in additional languages
- Experience in the hospitality industry
ASSUMPTION: Candidates with experience in the hospitality industry or additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 120,000 per annum (Based on industry standards for a Regional Marketing Manager role in Brisbane)
Benefits:
- 50% discounts on accommodation across all Minor Hotel brands in Australia and New Zealand
- 20% team member's friend and family discount on accommodation across all Minor Hotel brands in Australia and New Zealand
- Access to Minor Hotels ANZ paid parental leave benefits
- Additional paid leave including Birthday and Study leave
- Educational Financial support may be available to those who undertake development relevant to the company's business requirements
- NIB Insurance discounts
- Discount savings and cash back from over 400 popular retailers in Australia and New Zealand
- Entertainment and experience discounts (Opera Australia; Australia Zoo; BRG Brands - Experience oz, Adrenaline and RedBalloon)
- Discount on Furniture
- Wellbeing programs with Uprise (EAP)
- Wellness Programs at Elysia Wellness retreat Accommodation, all F&B, all Wellness Activities, Spa Treatments (depends on length of program to how many) and Wellness one on one consults.
Working Hours: Full-time, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Manager role in Brisbane. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees
Founded: 1961 (as a part of Minor International PLC)
Company Description:
- Minor Hotels is an international hotel owner, operator, and investor with a diverse portfolio of over 530 properties across 50+ countries.
- The company operates under several brands, including Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow, and TIVOLI.
- Minor Hotels AU & NZ is a proud leader in strata titled accommodation management with numerous hotels, resorts, and residential apartment buildings throughout Australia and New Zealand.
Company Specialties:
- Hotel ownership, operation, and investment
- Strata titled accommodation management
- Global hospitality leadership
Company Website: http://www.minorhotels.com
ASSUMPTION: Minor Hotels is a well-established global hospitality leader with a diverse portfolio of properties and brands.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and progression
Reporting Structure: This role reports directly to the Marketing Director and works closely with internal stakeholders across the business
Work Arrangement: Full-time, on-site role with flexibility to work additional hours as needed
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion of responsibilities to cover additional regions or brands
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): 88 The PARQ Building, 12th Fl. Ratchadaphisek Road, Bangkok, Klongtoey 10110, TH
Geographic Context:
- Brisbane is the capital of Queensland and the third most populous city in Australia
- The city is known for its subtropical climate, vibrant cultural scene, and natural attractions, such as the Great Barrier Reef and Daintree Rainforest
- Brisbane is a major hub for the tourism industry in Australia
Work Schedule: Standard business hours with flexibility to work additional hours as needed
ASSUMPTION: The Brisbane office provides a modern, professional work environment with easy access to local amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- Face-to-face interview with the hiring manager and/or team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Marketing and campaign management skills
- Strategic thinking and problem-solving
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you have managed and their outcomes
- Research the company and its brands to demonstrate your understanding of the business
ATS Keywords: Marketing, Campaign Management, Local Area Marketing, Public Relations, Social Media, Advertising, Brand Management, Stakeholder Management, Strategic Planning, ROI, Revenue Targets
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing marketing skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (Facebook, Instagram, LinkedIn)
- Adobe Creative Suite (Photoshop, Illustrator)
- Customer Relationship Management (CRM) software
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for Growth
- Integrity
- Responsibility
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and versatile
Self-Assessment Questions:
- Do you align with Minor Hotels' core values, particularly 'Passion for Growth' and 'Excellence'?
- Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
- Do you have a proactive and results-driven approach to your work?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Minor Hotels' values and work style are likely to be more successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in marketing strategies and priorities
- Balancing local market needs with broader business priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager role in other hospitality companies, with a focus on driving revenue growth through strategic marketing initiatives
- However, Minor Hotels' global network and diverse portfolio of brands offer unique opportunities for career growth and development
- Career progression in this role could lead to senior marketing roles within the company or expansion of responsibilities to cover additional regions or brands
ASSUMPTION: This role offers unique opportunities for career growth and development within a global hospitality leader.
📝 Sample Projects
- Developing and executing a local marketing campaign to drive web sessions and revenue growth for a specific property
- Collaborating with internal stakeholders to create compelling content and marketing assets aligned with brand guidelines
- Cultivating and leveraging partnerships with external brands and tourism bodies to amplify marketing reach and engagement
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the company?
- What opportunities are there for career growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you have managed and their outcomes
- Research the company and its brands to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
