📌 Core Information
🔹 Job Title: Regional Marketing Manager
🔹 Company: Convene
🔹 Location: Washington, District of Columbia, United States
🔹 Job Type: On-site
🔹 Category: Hospitality
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Overseeing marketing efforts in East & West regions
- Supporting national and local marketing initiatives
- Collaborating with various teams to optimize performance
- Executing regional marketing plans and measuring their effectiveness
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and implement regional marketing plans and calendars
✅ Regionalize and execute global brand campaigns
✅ Measure, evaluate, and report on regional and national marketing initiatives
✅ Collaborate with local leadership to evaluate market trends and determine segment penetration opportunities
✅ Manage regional marketing budget and provide guidance on usage
✅ Work cross-functionally with sales, revenue, operations, real estate, sales, people & culture, and finance departments
✅ Support local sales teams for pre-sell business development efforts
✅ Identify and support local community and networking events
✅ Represent the company at local, regional, and national meetings with customers
✅ Support all in-market openings, closures, conversions, and mergers and acquisitions through go-to-market planning and execution
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in marketing, project management, events, or partnership management
Required Skills:
- Proven experience leveraging data to make informed decisions
- Detailed-oriented with strong communication and organizational skills
- Problem-solving skills with the ability to thrive in a fast-paced environment
- Excellent verbal and written communication skills
- Proficient in Google Office Suite
Preferred Skills:
- Experience with commercial real estate, architecture, or hospitality
- Familiarity with marketing technologies in automation, event, CRM, and optimization
- Knowledge of social media platforms, associated media requirements, and best practices
ASSUMPTION: Candidates with experience in commercial real estate, architecture, or hospitality may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $90,000 per year
Benefits:
- Health and wellness benefits, including excellent health coverage, 24/7 virtual care, employee assistance program, and fertility and family planning support
- Time off and work-life balance, including generous paid time off, holiday closure, and paid time off for new parents
- Financial support and benefits, including 401K plan with company matching and financial support for education
- Professional development and recognition, including continuous professional and personal development support and employee recognition programs
- Community and impact opportunities, including volunteer, donate, and participate in community give-back initiatives
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on current national data and may vary based on location. Individual pay is based on skills, experience, and other relevant factors.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 501-1,000 employees
Founded: 2009
Company Description:
- Convene is a global hospitality company that manages a growing portfolio of lifestyle brands focused on revolutionizing the way people meet, work, and gather.
- It creates hospitality-driven experiences and uniquely designed destinations across its various brands with the singular mission of fostering human-to-human connection.
- The Convene portfolio comprises Convene, etc.venues by Convene, Club 75 by Convene, and Convene Signature, offering clients multiple products including event venues, meeting rooms, flexible office spaces, and building amenity centers.
Company Specialties:
- Meeting Rooms
- Off-Site Professional Meetings
- Conference Space
- Meeting Production
- Training and Development
- Executive Meetings
- Coworking
- Flexible Office
- Shared Office Space
- Event Venue
Company Website: Convene
ASSUMPTION: Convene is a well-established company in the hospitality industry with a strong focus on creating exceptional work experiences through its premium event venues, workplaces, and seamless hybrid technology.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the VP of Sales
Work Arrangement: On-site with frequent onsite presence and occasional travel to markets outside of DC
Growth Opportunities:
- Potential expansion of the role with Convene's growth
- Opportunities to work on various marketing initiatives and collaborate with different teams
- Potential career progression within the marketing department or the company
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: On-site with frequent onsite presence
Office Location(s): Washington, DC
Geographic Context:
- Washington, DC is a major metropolitan area with a diverse economy and a thriving job market
- The DC area is home to many Fortune 500 companies, government agencies, and non-profit organizations
- The region offers a high cost of living compared to other parts of the United States
Work Schedule: Full-time, 40 hours per week with occasional travel
ASSUMPTION: The on-site work environment in Washington, DC, offers opportunities for networking and collaboration with local professionals and industry leaders.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with additional team members
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Collaboration and communication skills
- Problem-solving abilities
- Adaptability and flexibility
- Cultural fit and alignment with Convene's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of Convene's business and the regional marketing role
- Showcase your ability to work collaboratively and manage multiple projects simultaneously
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing experience
ATS Keywords: Regional Marketing, Marketing Strategy, Marketing Planning, Collaboration, Communication, Problem-Solving, Adaptability, Cultural Fit, Convene
ASSUMPTION: The interview process will focus on assessing your marketing skills, strategic thinking, and cultural fit with Convene's values.
🛠️ Tools & Technologies
- Google Office Suite
- Marketing automation tools (e.g., HubSpot)
- Event management tools (e.g., Eventbrite, Bizzabo)
- CRM software (e.g., Salesforce)
- Optimization tools (e.g., Google Analytics)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Genuine: We are authentic, honest, and transparent in all our interactions
- Relentless: We are driven, passionate, and committed to continuous improvement
- Integrity: We act with integrity and hold ourselves accountable to the highest ethical standards
- Teamwork: We work collaboratively, supporting each other and celebrating our collective successes
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Focus on results and continuous improvement
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you embody Convene's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing plan or strategy?
- How do you prioritize and manage multiple projects simultaneously while maintaining a high level of organization and attention to detail?
ASSUMPTION: Convene values candidates who embody their core values, demonstrate strong problem-solving skills, and thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to changes in marketing plans or strategies
- Collaborating effectively with various teams and stakeholders
- Working in a fast-paced and dynamic environment
- Occasional travel to markets outside of DC
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Regional Marketing Manager vs. National Marketing Manager: Regional Marketing Manager focuses on specific geographic areas, while National Marketing Manager oversees marketing efforts across the entire country or organization.
- Industry-specific context: Hospitality industry trends, customer preferences, and competitive landscape may vary from other industries.
- Career path comparison: Regional Marketing Manager can progress to National Marketing Manager, Director of Marketing, or other senior marketing roles within the organization.
ASSUMPTION: Understanding the differences between regional and national marketing roles, as well as the unique aspects of the hospitality industry, is crucial for success in this position.
📝 Sample Projects
- Developing and executing a regional marketing plan for a new property opening
- Collaborating with local teams to create targeted marketing campaigns for specific customer segments
- Analyzing regional market trends and adjusting marketing strategies accordingly
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for strategic thinking, adaptability, and strong communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the marketing department?
- How does the regional marketing role collaborate with other departments, such as sales and operations?
- What are the most significant challenges facing the regional marketing team currently, and how can this role address them?
- How does Convene support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of regional marketing initiatives?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing experience
- Research Convene's business and the regional marketing role to demonstrate your understanding and enthusiasm for the position
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
