📌 Core Information
🔹 Job Title: Regional Marketing Manager
🔹 Company: CrowdStrike
🔹 Location: Tokyo, Japan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving demand and accelerating pipeline through integrated marketing programs
- Collaborating with sales leadership to measure and enhance marketing engagement
- Defining marketing plans to create/accelerate opportunities and build executive relationships
- Driving account-based marketing mapped to sales target accounts
- Creating, building, and executing field events from tech demo days to C-level executive roundtables
ASSUMPTION: This role requires a strategic mindset, excellent planning skills, and the ability to work cross-functionally with various teams to drive marketing success.
📋 Key Responsibilities
✅ Research, plan, and execute marketing programs, campaigns, and events to drive demand and accelerate pipeline
✅ Plan and execute a 6-month rolling Field Marketing plan focused on meeting or exceeding pipeline goals
✅ Align with sales leadership to measure accounts engaged as a proportion of total addressable market and apply varied programs to increase marketing engagement across the region
✅ Define marketing plans to create/accelerate opportunities and build executive relationships that impact deal growth
✅ Drive account-based marketing mapped to sales target accounts
✅ Create, build, and execute field events from tech demo days to C-level executive roundtables
✅ Track program results, measuring program success, and reporting metrics via SFDC
✅ Maintain program budgets
✅ Work cross-functionally across all marketing departments from product marketing, corporate marketing, channel marketing to implement field programs
ASSUMPION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple programs and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of B-to-B marketing experience, preferably in the cybersecurity industry
Required Skills:
- Proven experience in field marketing, supporting field sales organizations, and channel partners
- Ability to translate sales goals into credible marketing plans
- Skills in digital marketing and related forms of online engagement, including progressive profiling and lead nurturing
- Budget management and forecasting skills
- Excellent collaboration skills, working cross-functionally with sales organizations, corporate marketing, peers, and channel teams
- Excellent organizational and project management skills
- Experience in attending sales calls and Quarterly Business Reviews (QBRs) for the regions supported
- Experience in managing and negotiating vendor contracts
- Experience in tracking and measuring marketing events, programs, and metrics
- Salesforce.com and Marketo experience a plus
Preferred Skills:
- Fluency in Japanese
- Experience in the Japanese market
ASSUMPION: While not explicitly stated, experience in the Japanese market and fluency in Japanese would be highly beneficial for this role due to its location and the need to engage with local clients and partners.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Regional Marketing Manager in the cybersecurity industry, the estimated salary range is ¥12,000,000 - ¥18,000,000 JPY per year (approximately $100,000 - $150,000 USD).
Benefits:
- Remote-friendly and flexible work culture
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world-class amenities
- Great Place to Work Certified™ across the globe
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Manager in the cybersecurity industry. The actual salary may vary based on the candidate's experience and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 5,001-10,000 employees
Founded: 2011 (as a private company)
Company Description:
- CrowdStrike (Nasdaq: CRWD) is a global cybersecurity leader that has redefined modern security with the world’s most advanced cloud-native platform for protecting critical areas of enterprise risk
- The CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft, and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting, and prioritized observability of vulnerabilities
- The platform is purpose-built in the cloud with a single lightweight-agent architecture, delivering rapid and scalable deployment, superior protection and performance, reduced complexity, and immediate time-to-value
Company Specialties:
- Next-Generation Endpoint Protection
- Endpoint Detection and Response
- Next-Generation Anti-Virus
- Managed Threat Hunting
- Incident Response
- Threat Intelligence
- Malware Prevention
- Malware Detection
- Machine Learning
- Cloud-Delivered Endpoint Protection
Company Website: www.crowdstrike.com
ASSUMPTION: CrowdStrike is a well-established company in the cybersecurity industry, with a strong focus on innovation and customer success. Their platform is designed to protect enterprises from evolving threats and provide comprehensive security solutions.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role
Reporting Structure: The Regional Marketing Manager will report directly to the Director, Marketing Japan and work closely with sales leadership to drive marketing efforts and align with business objectives
Work Arrangement: Remote OK, with the option to work from CrowdStrike's Tokyo office or remotely
Growth Opportunities:
- This role offers the opportunity to grow within the marketing department or take on additional responsibilities as the company expands in the APJ region
- The successful candidate will have the chance to make a significant impact on the company's growth and market presence in Japan
ASSUMPTION: This role provides ample opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Remote-friendly with an option to work from CrowdStrike's Tokyo office or remotely
Office Location(s): Tokyo, Japan
Geographic Context:
- Tokyo is the capital and largest city of Japan, with a population of over 13 million people
- The city is a major hub for technology, finance, and business, making it an ideal location for a regional marketing role
- Tokyo is well-connected by public transportation, making it easy to commute to and from the office or work remotely
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The remote-friendly work environment and flexible hours allow for a better work-life balance and the ability to attract and retain top talent in the competitive Tokyo job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- In-depth interviews with the hiring manager and relevant team members
- Final round interviews with senior leadership
- Background and reference checks
Key Assessment Areas:
- Marketing strategy and planning skills
- Cross-functional collaboration and communication skills
- Budget management and forecasting skills
- Experience with marketing automation tools (e.g., Marketo, Salesforce.com)
- Industry-specific knowledge and market trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare a portfolio or case studies showcasing your marketing achievements and impact
- Research CrowdStrike's marketing strategies and be ready to discuss how you can contribute to their success
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: B-to-B marketing, field marketing, sales collaboration, digital marketing, budget management, project management, lead nurturing, presentation skills, organizational skills, vendor management, Salesforce.com, Marketo, strategic planning, event management, cross-functional collaboration, account-based marketing
ASSUMPTION: CrowdStrike uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out and increase the likelihood of being selected for an interview.
🛠️ Tools & Technologies
- Marketo
- Salesforce.com
- Microsoft Office Suite
- Google Workspace
- Social media platforms (e.g., LinkedIn, Twitter)
- Project management tools (e.g., Asana, Trello)
- Budget management tools (e.g., Google Sheets, Microsoft Excel)
ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and are expected to be familiar to candidates with relevant marketing experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Success
- Collaboration
- Integrity
- Accountability
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Data-driven and analytical, with a strong emphasis on performance metrics
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Results-focused, with a commitment to delivering tangible outcomes
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies in the cybersecurity industry?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions or feedback?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
- Can you describe your experience working with cross-functional teams and how you ensure effective communication and collaboration?
ASSUMPTION: CrowdStrike values candidates who are innovative, customer-focused, collaborative, and results-driven, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic industry with evolving threats and market trends
- Managing multiple stakeholders and balancing the needs of sales, marketing, and other departments
- Adapting to changing market conditions and pivoting marketing strategies as needed
- Meeting or exceeding pipeline goals and maintaining a high level of performance
- Working remotely and balancing work-life responsibilities
ASSUMPTION: The role of Regional Marketing Manager at CrowdStrike presents unique challenges and opportunities, requiring a high degree of adaptability, strong communication skills, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Regional Marketing Manager vs. Global Marketing Manager: The regional role focuses on driving growth in a specific geographic area, while the global role oversees marketing efforts across multiple regions and is responsible for developing and executing global marketing strategies
- Regional Marketing Manager vs. Field Marketing Manager: The regional role is more focused on strategic planning and collaboration with sales leadership, while the field marketing role is more focused on executing tactical marketing programs and events to drive demand and accelerate pipeline
- Regional Marketing Manager vs. Product Marketing Manager: The regional role focuses on driving growth in a specific geographic area, while the product marketing role is responsible for developing and executing marketing strategies for specific products or product lines
ASSUMPTION: The Regional Marketing Manager role at CrowdStrike is unique in its focus on driving growth in the APJ region and requires a strong understanding of the local market, as well as the ability to collaborate effectively with sales leadership and other departments.
📝 Sample Projects
- Developing and executing a 6-month rolling Field Marketing plan focused on meeting or exceeding pipeline goals
- Creating, building, and executing field events from tech demo days to C-level executive roundtables
- Defining marketing plans to create/accelerate opportunities and build executive relationships that impact deal growth
- Driving account-based marketing mapped to sales target accounts
- Researching, planning, and executing marketing programs, campaigns, and events to drive demand and accelerate pipeline
ASSUMPTION: The sample projects listed are representative of the types of initiatives a Regional Marketing Manager at CrowdStrike might work on, but the specific projects and priorities may vary based on the company's current goals and market conditions.
❓ Key Questions to Ask During Interview
- What are the top priorities for the Regional Marketing Manager role in the first 90 days?
- How does the company support the growth and development of marketing professionals in the region?
- What are the key challenges facing the marketing department in the APJ region, and how can this role help address them?
- How does the company measure the success of marketing campaigns and programs, and what are the key performance indicators (KPIs) used to track progress?
- What is the company's approach to cross-functional collaboration, and how does the Regional Marketing Manager role work with other departments to drive marketing success?
ASSUMPTION: Asking thoughtful, well-researched questions during the interview demonstrates your interest in the role and the company, and shows that you are proactive and engaged in the hiring process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare a portfolio or case studies showcasing your marketing achievements and impact
- Research CrowdStrike's marketing strategies and be ready to discuss how you can contribute to their success
- Prepare questions to ask the interviewer about the role, team, and company culture
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
