Regional Marketing Manager - Americas

📌 Core Information

🔹 Job Title: Regional Marketing Manager - Americas

🔹 Company: SAP Fioneer

🔹 Location: Remote (Canada)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK (Canada)

🚀 Job Overview

Key aspects of this role include:

• Driving go-to-market strategy across North and South America
• Building and executing full-funnel marketing programs
• Collaborating with sales leaders to align marketing initiatives with commercial priorities
• Managing partner agency for account-based marketing (ABM) campaigns
• Organizing regional events, roundtables, and conferences

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as the ability to adapt quickly in a fast-paced, scale-up environment.

📋 Key Responsibilities

✅ Develop and execute marketing plan and budget for Americas based on local goals and requirements

✅ Manage partner agency to deliver ABM campaigns targeting key accounts and ensure ROI

✅ Organize and oversee regional participation in events, roundtables, and conferences

✅ Increase brand awareness and generate pipeline through joint activities with partners, regional PR efforts, and influencer collaborations

✅ Align goals and efforts between Sales and Marketing with a clear focus on shared objectives, target markets, and metrics

✅ Oversee lead management from marketing initiatives to sales action, ensuring a seamless transition and alignment with sales processes and transparency about impact on pipeline

✅ Localize GtM sales assets provided by Product Marketing to support the regional sales team and enhance their ability to sell effectively

✅ Train sales teams on the latest marketing initiatives and how to use marketing materials in their sales process

✅ Gather feedback from sales teams on messaging and go-to-market strategies, sharing insights with Product Marketing

✅ Build and execute full-funnel marketing campaigns to drive prospects from awareness through to consideration across multiple channels in the local language

✅ Produce and manage campaign assets such as articles, advertising creatives, content, market research pieces, and landing pages, together with Global Product Marketing

ASSUMPTION: This role requires a high degree of creative freedom to implement innovative marketing strategies and educate SAP Fioneer on the transformative power of marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 5 years of B2B or B2C marketing experience in financial services and/or financial technology industries

Required Skills:

• Proven experience in marketing, sales, or other business areas targeting CFOs, finance department audiences, and CIOs/technology decision-makers
• Highly proactive, confident, and creative, capable of building strong relationships with sales teams and executing end-to-end ABM plans
• Comfortable navigating ambiguity and adapting quickly in a fast-paced, scale-up environment
• Exceptional communication, presentation, and interpersonal skills for effective relationship management at all organizational levels
• Technology and AI-savvy, with a strong interest in emerging technologies and digital trends to drive innovative marketing strategies
• High-quality execution with a systematic approach to project management, capable of prioritizing and executing multiple projects simultaneously
• Collaborative team player who values sharing knowledge and best practices, with a positive attitude and the ability to inspire and generate enthusiasm for projects
• Fluent in spoken and written English (Spanish is a plus)

Preferred Skills:

• Experience working with a partner agency to deliver ABM campaigns
• Proven track record of driving brand awareness and generating pipeline through regional PR efforts and influencer collaborations
• Experience in event management, including owned, hosted, and third-party events

ASSUMPTION: Candidates with experience in the financial services industry and a strong understanding of the CFO and CIO audiences will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD (Based on experience level and industry standards for a mid-senior level marketing role in Canada)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off policy (vacation, sick, and public holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Canada. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on building software and platforms for banks, insurance companies, and challengers to run, transform, and grow cost-efficiently and at scale and speed.

Company Size: 1,001-5,000 employees, providing a large network of partners and a broad range of expertise.

Founded: 2021, with a unique position combining the speed and agility of a start-up with the experience and capabilities of a best-in-class software company.

Company Description:

• Backed by global technology leader SAP and entrepreneurial investor Dediq
• Global business with over 1,000 employees in 22 offices and over 1,200 customers across 17 countries
• Pioneering spirit fueled by bold creativity and underpinned by rock-solid technology

Company Specialties:

• Cloud Solutions
• Digital Transformation
• Embedded finance
• Banking software
• Insurance software
• Core banking software
• Bank management solutions
• ESG software
• Finance and Risk solutions
• Core insurance software
• Core banking
• Core insurance
• Embedded insurance
• Banking transformation
• Insurance transformation
• Banking as a service
• Cloud technology
• Software as a service
• Lending technology

Company Website: sapfioneer.com

ASSUMPTION: SAP Fioneer's unique position and broad range of specialties make it an attractive employer for candidates seeking a dynamic, international work environment.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and influence within the marketing organization and the business as a whole.

Reporting Structure: This role reports directly to the Head of the Region and works closely with the Head of Marketing & Communications.

Work Arrangement: Remote OK, with willingness to travel to meet the team on-site in the Toronto office from time to time.

Growth Opportunities:

• Shape and influence the marketing organization and its significant impact on the business
• Play a pivotal role in educating SAP Fioneer on the transformative power of marketing
• Unique opportunity to venture more into Product Marketing and support positioning and messaging creation

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the business.

🌍 Location & Work Environment

Office Type: Remote-first, with a physical office in Toronto, Canada

Office Location(s): Toronto, Canada

Geographic Context:

• Canada is the second-largest country in the world by total area, with a diverse range of landscapes and cultures
• Toronto is the capital of the province of Ontario and the most populous city in Canada, known for its multiculturalism and vibrant arts scene
• The Americas region spans North and South America, with unique market dynamics and opportunities for growth

Work Schedule: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The remote work arrangement and geographic context of this role provide candidates with the opportunity to work from anywhere in Canada while collaborating with a global team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the Head of the Region
• Offer extension and onboarding

Key Assessment Areas:

• Marketing strategy and execution
• Communication and interpersonal skills
• Adaptability and problem-solving
• Cultural fit and alignment with SAP Fioneer's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your marketing strategy and execution experience in detail
• Research SAP Fioneer and the financial services industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: B2B Marketing, B2C Marketing, Account-Based Marketing, Event Management, Sales Enablement, Project Management, Communication Skills, Interpersonal Skills, Digital Marketing, Content Creation, Brand Awareness, Lead Generation, Collaboration, Analytical Skills, Emerging Technologies, Creative Thinking

ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing strategy and execution skills, as well as their cultural fit and alignment with SAP Fioneer's values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Bold Creativity
• Rock-Solid Technology
• Customer Obsessed
• One Team, One Dream
• Entrepreneurial Spirit

Work Style:

• Collaborative and team-oriented
• Adaptable and agile
• Data-driven and analytical
• Creative and innovative
• Customer-focused and results-driven

Self-Assessment Questions:

• How do you embody SAP Fioneer's values in your daily work?
• Describe a time when you had to adapt quickly in a fast-paced environment. How did you approach the situation, and what was the outcome?
• How do you prioritize and manage multiple projects simultaneously?

ASSUMPTION: SAP Fioneer's values and work style are central to its culture and provide a framework for assessing candidates' cultural fit.

⚠️ Potential Challenges

• Navigating the unique market dynamics of the Americas region
• Balancing global strategy with local execution
• Managing a partner agency for ABM campaigns
• Adapting to a fast-paced, scale-up environment
• Working remotely with a global team

ASSUMPTION: The potential challenges of this role require a proactive, adaptable, and collaborative approach to succeed.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on driving go-to-market strategy across the Americas region, with a strong emphasis on ABM and event management
• Industry-specific context: Financial services and financial technology industries
• Career path comparison: This role offers growth opportunities in marketing and product marketing, with the potential to make a substantial impact on the business

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing an ABM campaign targeting key accounts in the Americas region
• Organizing and overseeing regional participation in a major event with a significant partner
• Building and executing a full-funnel marketing campaign to drive prospects from awareness through to consideration across multiple channels

ASSUMPTION: These sample projects provide insight into the types of initiatives candidates can expect to work on in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for SAP Fioneer?
• What are the key priorities for the first 90 days in this role?
• How does SAP Fioneer support the growth and development of its marketing team members?
• What is the company's approach to work-life balance, especially for remote workers?
• How does SAP Fioneer measure the success of its marketing initiatives, and how can I contribute to improving these metrics?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest and engagement with the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your phone or video screen by researching SAP Fioneer and the financial services industry
• If invited to an in-depth interview, be prepared to discuss your marketing strategy and execution experience in detail
• If an offer is extended, review and accept the offer within the given timeline

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.