Regional Marketing Manager APAC (Korea & India market focus) - 12 months contract

📌 Core Information

🔹 Job Title: Regional Marketing Manager APAC (Korea & India market focus) - 12 months contract

🔹 Company: Algomarketing®

🔹 Location: Singapore (Remote/Hybrid/On-site)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote/Hybrid/On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting enterprise marketing strategy for India and Korea
• Executing field marketing programs across enterprise customer segments
• Collaborating with sales teams and other marketing members
• Driving successful user outcomes and generating leads and revenue

ASSUMPTION: This role requires a strategic mindset and strong project management skills to balance multiple complex projects and stakeholders.

📋 Key Responsibilities

✅ Craft enterprise marketing strategy and execute field marketing programs across enterprise customer segments, with emphasis on the enterprise segment while solidly collaborating with Sales, SDRs, SAs and Professional services.

✅ Own key business and revenue metrics across the sales funnel (pipeline) and customer growth and retention.

✅ Partner with APAC demand generation/performance marketing team to help fuel ToFu demand for your markets including both content syndication and optimizing paid and organic channels.

✅ Partner with product marketing to refine our targeting and segmentation, and to produce or localize compelling content and messaging relevant to local markets to drive demand.

✅ Define and execute full funnel India and Korea marketing plans including digital marketing, demand generation campaigns, sales prospecting programs and ABM, executive engagement, virtual and in-person field events, and third party tradeshows and conferences as well as amplifying Stripe brand with users’ voices through case study production.

✅ Track, measure, and communicate program results, continually optimize for efficiency and scale, and seek to generate new global best practices through experimental efforts.

✅ Be creative in finding new ways of advising a diverse range of enterprise personas about the value Stripe brings to businesses.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 7+ years of relevant B2B marketing experience in the Enterprise Technology market

Required Skills:

• Proven track record of defining and executing B2B marketing strategies that deliver against funnel metrics and KPIs
• Strong written and verbal communication skills, including being able to convey complex topics with simplicity
• Experience delivering tailored marketing content and experiences for customer segments spanning from early stage startups to the largest enterprise companies
• Superb organization and project management skills and the capacity to manage multiple complex projects at once
• Experience scaling through/and or leveraging agency and contractor resources
• Understanding and/or experience with CRM/Salesforce, account-based marketing, events marketing and email marketing tactics and technology

Preferred Skills:

• Fluency in Korean (spoken and written)

ASSUMPTION: Candidates with experience in the Fin-tech industry and familiarity with Stripe's products will have an advantage.

💰 Compensation & Benefits

Salary Range: SGD 120,000 - 160,000 per annum (pro-rated for 12-month contract)

Benefits:

• Competitive benefits package
• Opportunity to work with a global leader in financial infrastructure
• Dynamic and collaborative work environment

Working Hours: Full-time (40 hours per week), flexible hours with a results-driven culture

ASSUMPTION: The salary range is estimated based on market rates for similar roles in Singapore and the experience level required for this position.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, specializing in marketing technology, AI, and data-driven solutions

Company Size: 51-200 employees, providing a mid-sized company culture with opportunities for growth and impact

Founded: 2017, with a focus on empowering marketers through algorithmic marketing

Company Description:

• Global Marketing operations and technology consultancy
• Data-driven approach delivering deeper insights, faster execution, and streamlined operations
• Utilizes AI and automation to drive unparalleled impact and maximum returns

Company Specialties:

• Marketing technology
• Marketing artificial intelligence
• Marketing automation
• Marketing data science
• Digital marketing
• Marketing performance optimization
• Extended workforce solutions
• Marketing workforce solutions
• Algorithmic marketing

Company Website: algomarketing.com

ASSUMPTION: Algomarketing is a growing company with a strong focus on innovation and data-driven marketing solutions.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and leadership within the APAC marketing team

Reporting Structure: Reports directly to the APAC Marketing Director, with cross-functional collaboration with sales, product, and other marketing teams

Work Arrangement: Remote/Hybrid/On-site, with flexibility for the right candidate

Growth Opportunities:

• Potential to expand the role's scope based on performance and market needs
• Opportunities to work on global projects and collaborate with international teams
• Possibility to transition to a permanent role based on contract performance and company needs

ASSUMPTION: This role offers a unique opportunity to shape the local Fin-tech markets and elevate the local marketing team while gaining valuable experience working with a global leader in financial infrastructure.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site work arrangements)

Office Location(s): Singapore (with flexibility for remote work)

Geographic Context:

• Singapore is a global hub for finance, technology, and business, providing ample opportunities for networking and professional growth
• The city-state offers a multicultural environment with a high quality of life
• Singapore's strategic location in Southeast Asia enables easy access to other APAC markets

Work Schedule: Full-time (40 hours per week), with flexible hours and a results-driven culture

ASSUMPTION: The work environment is dynamic, collaborative, and fast-paced, with a strong focus on results and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone/Video screen with the APAC Marketing Director
• Case study presentation and Q&A with the APAC Marketing team
• Final interview with the APAC Marketing Director and other stakeholders

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant B2B marketing experience and achievements
• Prepare a case study or marketing plan demonstrating your ability to craft and execute successful marketing strategies
• Research Algomarketing and Stripe to showcase your understanding of the companies and their products

ATS Keywords: B2B Marketing, Enterprise Technology, Event Management, Field Marketing, Account-Based Marketing, Multi-Touch Campaigns, Content Localization, Project Management, CRM, Salesforce, Demand Generation, Digital Marketing, Communication Skills, Tailored Marketing Content, Organizational Skills, Agency Management

ASSUMPTION: The application process is competitive, and candidates who demonstrate a strong understanding of the role, relevant experience, and alignment with company values will have the best chance of success.

🛠️ Tools & Technologies

• CRM/Salesforce
• Marketing automation platforms (e.g., Marketo, Pardot)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Project management software (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as training and support will be provided.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Innovation and continuous learning
• Customer-centric approach

Work Style:

• Results-driven and proactive
• Adaptable and comfortable with change
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• How do you approach data-driven decision making in your marketing strategies?
• Can you provide an example of a time when you had to adapt to significant changes in a project or campaign?
• How do you ensure effective communication and collaboration with cross-functional teams and stakeholders?

ASSUMPTION: Candidates who demonstrate a strong fit with Algomarketing's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple complex projects and stakeholders simultaneously
• Adapting to a dynamic and fast-paced work environment
• Balancing the needs of a global company with the unique requirements of local markets
• Working with a diverse range of enterprise personas and tailoring marketing content accordingly

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-centric approach.

📈 Similar Roles Comparison

• This role focuses on emerging APAC markets (India and Korea) and requires a strong understanding of local market dynamics and cultural nuances
• Compared to other regional marketing manager roles, this position has a greater emphasis on field marketing and account-based marketing strategies
• Career progression may involve expanding the role's scope, taking on global responsibilities, or transitioning to a permanent position within the company

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new Stripe product in the Indian market
• Localizing global content and messaging for the Korean market to drive demand and adoption
• Managing a virtual event or webinar for enterprise customers in the APAC region

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the regional marketing manager may undertake in this role.

❓ Key Questions to Ask During Interview

• How does Algomarketing support the growth and development of its employees in this role?
• Can you describe the team structure and dynamics within the APAC marketing team?
• How does Algomarketing approach cultural fit and diversity in its hiring process?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Algomarketing support its employees in balancing work-life integration, especially for remote or hybrid workers?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant B2B marketing experience and achievements
• Prepare a case study or marketing plan demonstrating your ability to craft and execute successful marketing strategies
• Follow up with the APAC Marketing Director one week after submission to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.