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Regional Marketing Manager (Bangalore, India)

Figma
Full-time
On-site
Bangalore, Karnātaka, India
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Regional Marketing Manager (Bangalore, India)

πŸ”Ή Company: Figma

πŸ”Ή Location: Bangalore, Karnātaka, India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 23, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing comprehensive regional demand generation and field marketing strategies for India
  • Collaborating with regional sales partners to deliver a sales-led marketing strategy
  • Working closely with international and global marketing teams to ensure consistent and impactful results
  • Tracking and measuring marketing programs and spend to budget
  • Being the face of India marketing and an international marketing brand ambassador

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and regional expertise to drive brand awareness and generate pipeline effectively.

πŸ“‹ Key Responsibilities

βœ… Setting the demand gen/field strategy for India to support overarching international marketing goals

βœ… Partnering with sales leadership, sales enablement, and sales consulting teams to deliver a sales-led marketing strategy

βœ… Working closely with marketing team members in international and global teams to deliver consistent and impactful marketing results

βœ… Developing and implementing frameworks and processes to ensure team success, including tracking and measurement of all marketing programs and spend to budget

βœ… Being the face of India marketing and an international marketing brand ambassador

ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, stakeholder management, and problem-solving skills to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of B2B marketing leadership experience across India

Required Skills:

  • Proven experience building and implementing full-funnel demand gen strategies for different segments
  • Deep understanding of digital marketing mix and ability to optimize and scale programmatic campaigns
  • Experience leading field events and understanding what makes them successful
  • Data-driven mindset with a creative approach to problem-solving
  • Strong stakeholder management skills and ability to influence senior management
  • Self-starter with a strong sense of ownership and responsibility over the region
  • Strategic problem solver with the ability to plan ahead, anticipate roadblocks, and find creative solutions
  • Excellent communication and collaboration skills

Preferred Skills:

  • Experience working with marketing automation tools and CRM systems
  • Fluency in local languages (e.g., Hindi, Tamil, Telugu, etc.)

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of Figma's business.

πŸ’° Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (AI-estimated, based on industry standards for a senior marketing role in Bangalore)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Flexible time off and work-from-home options
  • Professional development opportunities
  • Snacks and meals provided

Working Hours: Full-time (40 hours/week), with flexible scheduling and remote work options available

ASSUMPTION: Figma offers competitive compensation and benefits packages, with salary ranges varying based on experience, skills, and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Design Services. Figma is a design platform that enables teams to collaborate, iterate, and bring ideas to life from brainstorming to prototyping to code.

Company Size: 1,001-5,000 employees. As a mid-sized company, Figma offers a balance between the agility of a startup and the resources of a larger organization.

Founded: 2012. Figma was founded by Evan Wallace and Dylan Field, who sought to create a more efficient and collaborative design process.

Company Description:

  • Figma is a design platform that enables teams to collaborate, iterate, and bring ideas to life from brainstorming to prototyping to code.
  • The company aims to make design accessible to all, empowering teams to streamline workflows, move faster, and work together in real-time from anywhere in the world.
  • Figma's platform helps teams create, test, and ship better designs, from brainstorming to shipping.

Company Specialties:

  • Design collaboration
  • Prototyping
  • Design systems
  • Design-to-development handoff

Company Website: Figma.com

ASSUMPTION: Figma's focus on collaboration, accessibility, and efficiency makes it an attractive workplace for creative and innovative professionals.

πŸ“Š Role Analysis

Career Level: Senior. This role is suited for experienced marketing professionals seeking to drive regional strategies and collaborate with cross-functional teams.

Reporting Structure: This role reports directly to the International Marketing Team and works closely with sales, product marketing, and design/developer advocate teams.

Work Arrangement: On-site, with flexible scheduling and remote work options available. The role is based in Bangalore, with occasional travel required for events and meetings.

Growth Opportunities:

  • Expanding regional responsibilities to cover additional markets in APAC
  • Transitioning into a global marketing role with broader scope and influence
  • Developing expertise in new marketing channels or strategies

ASSUMPTION: Figma's growth trajectory and international expansion present numerous opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: Figma's Bangalore office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 760 Market St, San Francisco, California 94103, US (global headquarters); Bangalore, Karnātaka, India (regional office)

Geographic Context:

  • Bangalore is the capital of Karnātaka state and the third-largest city in India, known for its tech industry and vibrant culture.
  • The city offers a mix of urban and suburban living, with numerous parks, gardens, and historical sites to explore.
  • Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Figma offers flexible scheduling and remote work options, with core hours from 10:00 AM to 4:00 PM IST.

ASSUMPTION: Figma's Bangalore office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • Behavioral and technical interviews with cross-functional stakeholders
  • Final round with the international marketing team lead

Key Assessment Areas:

  • Strategic thinking and problem-solving
  • Cross-functional collaboration and stakeholder management
  • Regional expertise and market knowledge
  • Data-driven decision-making and analytical skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your past marketing campaigns and their outcomes
  • Research Figma's products, competitors, and market position to demonstrate your understanding of the business

ATS Keywords: B2B Marketing, Demand Generation, Digital Marketing, Field Events, Stakeholder Management, Data-Driven, Creative Problem Solving, Team Collaboration, Strategic Planning, Sales Collaboration, Performance Tracking, Budget Management, Regional Leadership, Marketing Strategy, Brand Awareness, Customer Retention

ASSUMPTION: Figma's interview process is designed to assess candidates' strategic thinking, problem-solving, and cultural fit, with a focus on their ability to drive regional marketing strategies and collaborate effectively with cross-functional teams.

πŸ› οΈ Tools & Technologies

  • Marketo
  • Salesforce
  • Google Analytics
  • Figma's own design platform

ASSUMPTION: Figma uses a mix of marketing automation, CRM, and analytics tools to support its marketing efforts, with a focus on data-driven decision-making and optimization.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Make design accessible to all
  • Grow as you go
  • Balance work and life
  • Be inclusive
  • Ship it

Work Style:

  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Adaptable and open to feedback
  • Committed to continuous learning and improvement

Self-Assessment Questions:

  • How do you embody Figma's values in your daily work?
  • Describe a time when you had to adapt to a significant change in your marketing strategy. How did you approach it, and what was the outcome?
  • How do you balance the need for data-driven decision-making with the importance of creativity and innovation in marketing?

ASSUMPTION: Figma's company culture emphasizes collaboration, accessibility, and continuous learning, with a strong focus on balancing work and life.

⚠️ Potential Challenges

  • Managing multiple stakeholders and balancing their priorities and expectations
  • Adapting to a fast-paced, dynamic work environment with frequent changes and new initiatives
  • Developing and implementing effective marketing strategies in a competitive and evolving market
  • Balancing the need for regional customization with the desire for global consistency in branding and messaging

ASSUMPTION: These challenges are inherent to the role and can be mitigated through strong communication, collaboration, and adaptability.

πŸ“ˆ Similar Roles Comparison

  • Unlike other regional marketing roles, this position requires a strong focus on demand generation and field marketing, with a broader scope of responsibilities
  • Figma's focus on design and collaboration sets it apart from competitors in the marketing technology space
  • Career progression in this role may involve expanding regional responsibilities or transitioning into a global marketing role

ASSUMPTION: This role offers a unique blend of regional and global marketing responsibilities, with a focus on driving brand awareness and generating pipeline in a competitive and evolving market.

πŸ“ Sample Projects

  • Developing and executing a regional marketing campaign to drive brand awareness and generate leads in India
  • Collaborating with sales teams to create targeted account-based marketing (ABM) strategies for key enterprise customers
  • Conducting market research and analysis to identify trends and opportunities in the Indian design and marketing technology landscape

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, with a focus on driving brand awareness, generating pipeline, and informing marketing strategies.

❓ Key Questions to Ask During Interview

  • How does Figma support the growth and development of its regional marketing teams?
  • Can you describe the typical career path for someone in this role, and what opportunities exist for growth and advancement?
  • How does Figma balance the need for regional customization with the desire for global consistency in branding and messaging?
  • What are the biggest challenges facing the regional marketing team in the next 12-24 months, and how can this role help address them?
  • How does Figma foster a culture of collaboration and inclusivity, both within the marketing team and across the organization?

ASSUMPTION: These questions are designed to assess Figma's commitment to regional marketing, career growth, and cultural fit, as well as the specific challenges and opportunities facing the team.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Figma careers page
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your past marketing campaigns and their outcomes
  • Research Figma's products, competitors, and market position to demonstrate your understanding of the business
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.