π Core Information
πΉ Job Title: Regional Marketing Manager (Bangalore, India)
πΉ Company: Figma
πΉ Location: Bangalore, KarnΔtaka, India
πΉ Job Type: On-site
πΉ Category: Marketing
πΉ Date Posted: June 23, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive regional demand generation and field marketing strategies for India
- Collaborating with regional sales partners to deliver a sales-led marketing strategy
- Working closely with international and global marketing teams to ensure consistent and impactful results
- Tracking and measuring marketing programs and spend to budget
- Being the face of India marketing and an international marketing brand ambassador
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and regional expertise to drive brand awareness and generate pipeline effectively.
π Key Responsibilities
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Setting the demand gen/field strategy for India to support overarching international marketing goals
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Partnering with sales leadership, sales enablement, and sales consulting teams to deliver a sales-led marketing strategy
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Working closely with marketing team members in international and global teams to deliver consistent and impactful marketing results
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Developing and implementing frameworks and processes to ensure team success, including tracking and measurement of all marketing programs and spend to budget
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Being the face of India marketing and an international marketing brand ambassador
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, stakeholder management, and problem-solving skills to succeed.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of B2B marketing leadership experience across India
Required Skills:
- Proven experience building and implementing full-funnel demand gen strategies for different segments
- Deep understanding of digital marketing mix and ability to optimize and scale programmatic campaigns
- Experience leading field events and understanding what makes them successful
- Data-driven mindset with a creative approach to problem-solving
- Strong stakeholder management skills and ability to influence senior management
- Self-starter with a strong sense of ownership and responsibility over the region
- Strategic problem solver with the ability to plan ahead, anticipate roadblocks, and find creative solutions
- Excellent communication and collaboration skills
Preferred Skills:
- Experience working with marketing automation tools and CRM systems
- Fluency in local languages (e.g., Hindi, Tamil, Telugu, etc.)
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of Figma's business.
π° Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (AI-estimated, based on industry standards for a senior marketing role in Bangalore)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible time off and work-from-home options
- Professional development opportunities
- Snacks and meals provided
Working Hours: Full-time (40 hours/week), with flexible scheduling and remote work options available
ASSUMPTION: Figma offers competitive compensation and benefits packages, with salary ranges varying based on experience, skills, and location.
π Applicant Insights
π Company Context
Industry: Design Services. Figma is a design platform that enables teams to collaborate, iterate, and bring ideas to life from brainstorming to prototyping to code.
Company Size: 1,001-5,000 employees. As a mid-sized company, Figma offers a balance between the agility of a startup and the resources of a larger organization.
Founded: 2012. Figma was founded by Evan Wallace and Dylan Field, who sought to create a more efficient and collaborative design process.
Company Description:
- Figma is a design platform that enables teams to collaborate, iterate, and bring ideas to life from brainstorming to prototyping to code.
- The company aims to make design accessible to all, empowering teams to streamline workflows, move faster, and work together in real-time from anywhere in the world.
- Figma's platform helps teams create, test, and ship better designs, from brainstorming to shipping.
Company Specialties:
- Design collaboration
- Prototyping
- Design systems
- Design-to-development handoff
Company Website: Figma.com
ASSUMPTION: Figma's focus on collaboration, accessibility, and efficiency makes it an attractive workplace for creative and innovative professionals.
π Role Analysis
Career Level: Senior. This role is suited for experienced marketing professionals seeking to drive regional strategies and collaborate with cross-functional teams.
Reporting Structure: This role reports directly to the International Marketing Team and works closely with sales, product marketing, and design/developer advocate teams.
Work Arrangement: On-site, with flexible scheduling and remote work options available. The role is based in Bangalore, with occasional travel required for events and meetings.
Growth Opportunities:
- Expanding regional responsibilities to cover additional markets in APAC
- Transitioning into a global marketing role with broader scope and influence
- Developing expertise in new marketing channels or strategies
ASSUMPTION: Figma's growth trajectory and international expansion present numerous opportunities for career advancement and skill development.
π Location & Work Environment
Office Type: Figma's Bangalore office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 760 Market St, San Francisco, California 94103, US (global headquarters); Bangalore, KarnΔtaka, India (regional office)
Geographic Context:
- Bangalore is the capital of KarnΔtaka state and the third-largest city in India, known for its tech industry and vibrant culture.
- The city offers a mix of urban and suburban living, with numerous parks, gardens, and historical sites to explore.
- Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.
Work Schedule: Figma offers flexible scheduling and remote work options, with core hours from 10:00 AM to 4:00 PM IST.
ASSUMPTION: Figma's Bangalore office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Behavioral and technical interviews with cross-functional stakeholders
- Final round with the international marketing team lead
Key Assessment Areas:
- Strategic thinking and problem-solving
- Cross-functional collaboration and stakeholder management
- Regional expertise and market knowledge
- Data-driven decision-making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Research Figma's products, competitors, and market position to demonstrate your understanding of the business
ATS Keywords: B2B Marketing, Demand Generation, Digital Marketing, Field Events, Stakeholder Management, Data-Driven, Creative Problem Solving, Team Collaboration, Strategic Planning, Sales Collaboration, Performance Tracking, Budget Management, Regional Leadership, Marketing Strategy, Brand Awareness, Customer Retention
ASSUMPTION: Figma's interview process is designed to assess candidates' strategic thinking, problem-solving, and cultural fit, with a focus on their ability to drive regional marketing strategies and collaborate effectively with cross-functional teams.
π οΈ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Figma's own design platform
ASSUMPTION: Figma uses a mix of marketing automation, CRM, and analytics tools to support its marketing efforts, with a focus on data-driven decision-making and optimization.
π Cultural Fit Considerations
Company Values:
- Make design accessible to all
- Grow as you go
- Balance work and life
- Be inclusive
- Ship it
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody Figma's values in your daily work?
- Describe a time when you had to adapt to a significant change in your marketing strategy. How did you approach it, and what was the outcome?
- How do you balance the need for data-driven decision-making with the importance of creativity and innovation in marketing?
ASSUMPTION: Figma's company culture emphasizes collaboration, accessibility, and continuous learning, with a strong focus on balancing work and life.
β οΈ Potential Challenges
- Managing multiple stakeholders and balancing their priorities and expectations
- Adapting to a fast-paced, dynamic work environment with frequent changes and new initiatives
- Developing and implementing effective marketing strategies in a competitive and evolving market
- Balancing the need for regional customization with the desire for global consistency in branding and messaging
ASSUMPTION: These challenges are inherent to the role and can be mitigated through strong communication, collaboration, and adaptability.
π Similar Roles Comparison
- Unlike other regional marketing roles, this position requires a strong focus on demand generation and field marketing, with a broader scope of responsibilities
- Figma's focus on design and collaboration sets it apart from competitors in the marketing technology space
- Career progression in this role may involve expanding regional responsibilities or transitioning into a global marketing role
ASSUMPTION: This role offers a unique blend of regional and global marketing responsibilities, with a focus on driving brand awareness and generating pipeline in a competitive and evolving market.
π Sample Projects
- Developing and executing a regional marketing campaign to drive brand awareness and generate leads in India
- Collaborating with sales teams to create targeted account-based marketing (ABM) strategies for key enterprise customers
- Conducting market research and analysis to identify trends and opportunities in the Indian design and marketing technology landscape
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, with a focus on driving brand awareness, generating pipeline, and informing marketing strategies.
β Key Questions to Ask During Interview
- How does Figma support the growth and development of its regional marketing teams?
- Can you describe the typical career path for someone in this role, and what opportunities exist for growth and advancement?
- How does Figma balance the need for regional customization with the desire for global consistency in branding and messaging?
- What are the biggest challenges facing the regional marketing team in the next 12-24 months, and how can this role help address them?
- How does Figma foster a culture of collaboration and inclusivity, both within the marketing team and across the organization?
ASSUMPTION: These questions are designed to assess Figma's commitment to regional marketing, career growth, and cultural fit, as well as the specific challenges and opportunities facing the team.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the Figma careers page
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Research Figma's products, competitors, and market position to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.