📌 Core Information
🔹 Job Title: Regional Marketing Manager
🔹 Company: CNH
🔹 Location: Madison, WI; Denver, CO; Sacramento, CA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with up to 40% travel)
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing planning and execution
- Cross-functional collaboration with sales, marketing, and dealer networks
- Brand management and protection
- Data-driven decision making and insights sharing
- Training and resource provision for dealers
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to build and maintain effective relationships with various stakeholders.
📋 Key Responsibilities
✅ Develop and implement strategic marketing plans with dealers to drive business success
✅ Proactively share local market knowledge, best practices, and custom solutions with dealers
✅ Collaborate with marketing communications team to ensure strategic alignment and successful execution of key communication initiatives
✅ Ensure representation, knowledge sharing, and alignment across marketing and regional sales teams
✅ Deliver a positive Case IH brand experience at regional tradeshows, events, and dealer engagements
ASSUMPTION: This role requires a balance of strategic planning, tactical execution, and relationship management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or Communications
Experience: 8+ years in marketing, communications, channel management, or sales
Required Skills:
- Proven experience in strategic marketing planning and execution
- Excellent communication and presentation skills
- Strong analytical and data interpretation skills
- Ability to build and maintain effective relationships with stakeholders
- Proficient in Microsoft Office Suite and marketing software tools
Preferred Skills:
- Experience in the agriculture or construction industries
- Fluency in additional languages
- Certifications in digital marketing or related fields
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the agriculture or construction industries will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (based on industry standards for a regional marketing manager with 8+ years of experience)
Benefits:
- Flexible work arrangements
- Savings & retirement benefits
- Tuition reimbursement
- Parental leave
- Adoption assistance
- Fertility & family building support
- Employee assistance programs
- Charitable contribution matching and volunteer time off
Working Hours: Full-time (40 hours/week) with up to 40% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing (Agricultural Equipment, Construction Equipment)
Company Size: 10,001+ employees (Global presence with a large dealer network)
Founded: 1999 (as CNH Industrial; Case IH and New Holland brands have a history dating back over a century)
Company Description:
- CNH is a world-class equipment, technology, and services company operating through its brand portfolio, including Case IH, New Holland Agriculture, New Holland Construction, and CASE Construction Equipment.
- The company is committed to driving customer efficiency and success through innovative products and services.
- CNH has a strong global presence with a focus on empowering customers to grow and build a better world.
Company Specialties:
- Agricultural Equipment
- Construction Equipment
li>Parts & Service
- Manufacturing
- Financial Services
- Product Support
- Worldwide Dealer Network
- Capital
Company Website: www.CNH.com
ASSUMPTION: CNH's global presence and large dealer network offer opportunities for international travel and exposure to diverse markets.
📊 Role Analysis
Career Level: Experienced (Mid-level to Senior)
Reporting Structure: This role reports directly to the Marketing Director and works closely with regional sales teams and the dealer network.
Work Arrangement: On-site with up to 40% travel
Growth Opportunities:
- Potential advancement to a national or global marketing role
- Expansion of responsibilities based on company growth and market demands
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
ASSUMPTION: This role offers opportunities for career growth within the marketing function and exposure to various aspects of the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters with regional offices and a large dealer network
Office Location(s): Madison, WI; Denver, CO; Sacramento, CA
Geographic Context:
- Madison, WI: Midwestern city with a strong agricultural industry and a growing tech sector
- Denver, CO: Mountainous region with a diverse economy, including energy, aerospace, and healthcare sectors
- Sacramento, CA: Capital city with a growing economy, focusing on healthcare, education, and government services
Work Schedule: Full-time (40 hours/week) with up to 40% travel
ASSUMPTION: The travel requirement for this role may vary depending on market needs and company growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- Behavioral and situational interview
- Final interview with the hiring manager and/or other stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Analytical and data interpretation skills
- Relationship building and stakeholder management
- Industry knowledge and understanding of the agriculture or construction industries
Application Tips:
- Tailor your resume and cover letter to highlight your strategic marketing experience and relevant industry knowledge.
- Prepare examples of successful marketing campaigns or initiatives you've led in the past.
- Research CNH and the Case IH brand to demonstrate your understanding of the company and its products.
ATS Keywords: Regional Marketing, Strategic Planning, Dealer Network, Brand Management, Data Analysis, Training, Cross-functional Collaboration, Event Management, Content Creation, Influencer Coordination, Media Relations, Market Research, Relationship Building
ASSUMPTION: CNH's ATS may prioritize candidates with relevant industry experience and a strong understanding of strategic marketing principles.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing software tools (e.g., CRM, marketing automation, social media management)
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in marketing software tools and data analysis tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Respect
- Innovation
- Sustainability
- Collaboration
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have strong communication and presentation skills?
- Are you able to build and maintain effective relationships with stakeholders?
- Do you have a strong understanding of the agriculture or construction industries?
ASSUMPTION: Candidates who are results-driven, data-focused, and comfortable working in a dynamic, collaborative environment will be well-suited for this role.
⚠️ Potential Challenges
- Managing a large dealer network with varying levels of marketing maturity and resources
- Balancing strategic planning with tactical execution and day-to-day responsibilities
- Working with multiple stakeholders, including regional sales teams, marketing communications teams, and the dealer network
- Keeping up with industry trends and market demands in a rapidly evolving business landscape
ASSUMPTION: These challenges require strong organizational skills, the ability to prioritize and manage multiple projects, and a high level of adaptability.
📈 Similar Roles Comparison
- This role focuses more on strategic planning and dealer network management compared to other regional marketing roles, which may have a broader focus on market execution and tactical implementation.
- In the agriculture and construction industries, regional marketing managers often work closely with dealer networks and must have a strong understanding of the unique challenges and opportunities faced by these businesses.
- Career progression in this role may involve moving into a national or global marketing role, with opportunities to specialize in specific product lines or market segments.
ASSUMPTION: Understanding the unique aspects of this role and the industry it operates in is crucial for successful applicants.
📝 Sample Projects
- Developing and implementing a strategic marketing plan for a new product launch, in collaboration with the dealer network and regional sales teams
- Conducting market research and analysis to identify regional trends and opportunities, and using this data to inform marketing strategies
- Managing a regional marketing campaign, including event planning, content creation, and media relations, to drive brand awareness and customer engagement
ASSUMPTION: These sample projects demonstrate the strategic planning, tactical execution, and stakeholder management skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies in place for the dealer network, and how this role will contribute to their evolution and success?
- How does the regional marketing team collaborate with the national or global marketing team, and what opportunities are there for cross-functional projects and knowledge sharing?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does CNH support the professional development and growth of its employees, particularly in the marketing function?
- What are the most significant challenges facing the agriculture or construction industries, and how does CNH differentiate itself in the market?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the industry, and shows that you are proactive and strategic in your approach to marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic marketing experience and relevant industry knowledge.
- Prepare examples of successful marketing campaigns or initiatives you've led in the past.
- Research CNH and the Case IH brand to demonstrate your understanding of the company and its products.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
