📌 Core Information
🔹 Job Title: Regional Marketing Manager
🔹 Company: Mimecast
🔹 Location: USA - CA - Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (30% travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns and events across assigned regions in North America
- Driving pipeline generation and revenue growth through close collaboration with regional sales teams
- Creating and managing field and virtual events to showcase customer success stories and drive new customer acquisition and cross-sell opportunities
- Optimizing regional marketing budget allocation and ROI
- Executing targeted Account-Based Marketing (ABM) programs to accelerate opportunities within high-value accounts
ASSUMPTION: This role requires a high level of strategic thinking and execution, with a strong focus on driving revenue growth through marketing efforts.
📋 Key Responsibilities
✅ Develop and execute integrated marketing campaigns and events across assigned regions in North America, focusing on driving pipeline generation and revenue growth
✅ Collaborate with regional sales teams to develop and execute local marketing plans that deliver on pipeline, revenue, and sales quota targets
✅ Design and execute targeted regional programs including roadshows and seminars that showcase customer success stories and drive both new customer acquisition and cross-sell opportunities
✅ Own regional marketing budget allocation and ROI optimization
✅ Execute integrated marketing campaigns that align with global initiatives while being customized for regional market needs and sales team priorities
✅ Develop and manage partner co-marketing programs to extend market reach and enhance regional marketing plans
✅ Execute targeted ABM programs to accelerate opportunities within high-value accounts, focusing on engagement across the entire buying committee
✅ Design and implement programs that balance pipeline generation across existing accounts and new customer acquisition
✅ Partner with sales to deliver personalized marketing campaigns that drive engagement with key decision makers
✅ Execute joint marketing programs with AWS, channel partners, and technical alliances to amplify existing campaigns
✅ Deliver exceptional customer experiences through flawless execution of regional marketing programs, including roadshows and seminars showcasing customer success stories, technical alliance partner events, executive roundtables, customer dinners, and industry conferences and trade shows
✅ Monitor and optimize pipeline creation from marketing programs to Business Development Representatives (BDRs) and Sales teams
✅ Track program results and report metrics via Salesforce to demonstrate ROI and program effectiveness
✅ Passion for monitoring and reporting on key metrics and pivoting marketing plans based on results
ASSUMPTION: This role requires a high level of strategic thinking, execution, and collaboration with cross-functional teams to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 5+ years of B2B marketing experience, with field marketing focus and experience working in cybersecurity
Required Skills:
- Proven track record driving pipeline through integrated marketing programs
- Experience creating and managing field and virtual events
- Strong project management and execution skills
- Passion for working with sales teams and ability to influence cross-functionally
- Experience with marketing automation platforms and Salesforce
- Comfortable with both daily execution and longer-term planning
- Willing to travel 30% of the time
Preferred Skills:
- Experience with Account-Based Marketing (ABM)
- Knowledge of the cybersecurity industry
ASSUMPTION: Candidates with a strong background in B2B marketing, particularly in field marketing and cybersecurity, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $104,000 - $156,000 base + bonus + benefits. This reflects the minimum and maximum target for new hire salaries for this position. This position may also be eligible for bonus, and other related benefits.
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the information given in the job listing and is intended to reflect the minimum and maximum target for new hire salaries for this position.
📌 Applicant Insights
🔍 Company Context
Industry: Mimecast is a leading provider of email security, continuity, and archiving solutions, with a focus on human risk management.
Company Size: Mimecast has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Mimecast was founded in 2003 and is headquartered in London, England, with offices worldwide.
Company Description:
- Mimecast is transforming the way businesses manage and secure human risk with its AI-powered, API-enabled connected human risk platform.
- The platform integrates cutting-edge technology with human-centric pathways to enhance visibility and provide strategic insight, safeguarding critical data and actively engaging employees in reducing risk and enhancing productivity.
- More than 42,000 businesses worldwide trust Mimecast to help them keep ahead of the ever-evolving threat landscape, from insider risk to external threats.
Company Specialties:
- Email Security
- Email Continuity
- Email Archiving
- Services for Microsoft Office 365
- Web Security
- Cyber Resilience
- Awareness Training
- Human Risk Management
Company Website: https://www.mimecast.com/
ASSUMPTION: Mimecast's focus on human risk management and its comprehensive suite of security solutions make it an attractive employer for marketing professionals seeking to make an impact in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Regional Marketing Manager reports directly to the Director of Regional Marketing for North America.
Work Arrangement: This role is remote, with a requirement to travel 30% of the time.
Growth Opportunities:
- As Mimecast continues to grow, there may be opportunities for the Regional Marketing Manager to take on additional responsibilities or advance to a leadership role within the marketing organization.
- The company's focus on human risk management provides ample opportunities for the successful candidate to expand their skillset and make a significant impact on the business.
ASSUMPTION: The Regional Marketing Manager role offers a unique opportunity for a marketing professional to drive revenue growth and make a significant impact on the business, with ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Remote (with 30% travel required)
Office Location(s): United States - California, United States - Oregon, United States - Washington, United States - Massachusetts
Geographic Context:
- The remote nature of this role allows for flexibility in working from various locations across the United States.
- Mimecast's offices are located in major metropolitan areas, providing access to a wide range of amenities and resources.
- The company's global presence offers opportunities for international travel and collaboration.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and occasional travel.
ASSUMPTION: The remote nature of this role, combined with the company's global presence, provides a unique opportunity for a marketing professional to work from various locations and collaborate with teams across the United States and internationally.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and other team members
- Final interview with the Director of Regional Marketing for North America
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and execution
- Campaign implementation and management
- Account-Based Marketing (ABM) experience and skills
- Project management and execution skills
- Collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in field marketing and cybersecurity.
- Be prepared to discuss your approach to marketing strategy and execution, as well as your experience with Account-Based Marketing (ABM).
- Demonstrate your ability to work collaboratively with cross-functional teams and manage projects effectively.
- Showcase your problem-solving and analytical skills, and be ready to discuss how you have optimized marketing programs in the past.
ATS Keywords: B2B marketing, field marketing, project management, sales collaboration, marketing automation, Salesforce, event management, Account-Based Marketing, pipeline generation, ROI optimization, campaign implementation, partner marketing, customer engagement, data analysis, cross-functional influence, customer acquisition
ASSUMPTION: Mimecast's hiring process is designed to assess candidates' strategic thinking, execution, and collaboration skills, with a focus on marketing strategy and execution, campaign implementation, and Account-Based Marketing (ABM) experience.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Salesforce
- Account-Based Marketing (ABM) platforms (e.g., Engagio, Demandbase)
- Event management software (e.g., Eventbrite, Cvent)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The Regional Marketing Manager will be expected to have experience with marketing automation platforms, Salesforce, and other relevant tools and technologies to effectively execute marketing campaigns and manage projects.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Resilient
Work Style:
- Strategic and execution-focused
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and resilient
- Customer-centric and customer-focused
Self-Assessment Questions:
- Do you have a proven track record of driving pipeline through integrated marketing programs?
- Are you comfortable working with sales teams and influencing cross-functionally?
- Do you have experience creating and managing field and virtual events?
- Are you comfortable with both daily execution and longer-term planning?
- Do you have experience with marketing automation platforms and Salesforce?
- Are you willing to travel 30% of the time?
ASSUMPTION: Mimecast values candidates who are strategic and execution-focused, collaborative and cross-functional, data-driven and analytical, adaptable and resilient, and customer-centric and customer-focused.
⚠️ Potential Challenges
- The remote nature of this role may present challenges in terms of collaboration and communication with regional sales teams and other stakeholders.
- The requirement to travel 30% of the time may present challenges in terms of work-life balance and personal commitments.
- The fast-paced and dynamic nature of the cybersecurity industry may present challenges in terms of staying up-to-date with the latest trends and best practices.
- The need to balance pipeline generation across existing accounts and new customer acquisition may present challenges in terms of prioritization and resource allocation.
ASSUMPTION: The Regional Marketing Manager role presents unique challenges that require a high level of adaptability, resilience, and strategic thinking to succeed.
📈 Similar Roles Comparison
- Compared to other regional marketing manager roles, this position requires a higher level of experience in B2B marketing, particularly in field marketing and cybersecurity.
- Unlike other roles, this position requires a proven track record of driving pipeline through integrated marketing programs and strong project management and execution skills.
- Career paths for successful Regional Marketing Managers at Mimecast may include advancement to leadership roles within the marketing organization or transition to other areas of the business, such as sales or product management.
ASSUMPTION: The Regional Marketing Manager role at Mimecast is unique in its requirements and offers a distinct career path for successful candidates.
📝 Sample Projects
- Developing and executing a regional marketing campaign that drives a 20% increase in pipeline generation within the first six months
- Creating and managing a field event that showcases customer success stories and drives a 15% increase in new customer acquisition
- Implementing an Account-Based Marketing (ABM) program that accelerates opportunities within high-value accounts and drives a 10% increase in revenue growth
ASSUMPTION: The Regional Marketing Manager role offers a unique opportunity for marketing professionals to drive revenue growth and make a significant impact on the business through strategic and execution-focused projects.
❓ Key Questions to Ask During Interview
- Can you describe the regional marketing strategy for North America and how this role fits into that overall plan?
- How does the regional marketing team collaborate with regional sales teams to develop and execute local marketing plans?
- What are the key priorities for the first 90 days in this role, and how will my success be measured?
- How does Mimecast support the professional development and growth of its marketing team members?
- What are the key challenges facing the regional marketing team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving marketing success at Mimecast.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in field marketing and cybersecurity.
- Prepare examples of your marketing campaigns, events, and other projects that demonstrate your ability to drive pipeline generation and revenue growth.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
