Regional Marketing Manager - Central

📌 Core Information

🔹 Job Title: Regional Marketing Manager - Central

🔹 Company: CyberArk

🔹 Location: Chicago, IL, USA; Dallas, TX, USA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site with occasional travel (20% of time)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional demand generation programs
• Building go-to-market (GTM) programs and strategies
• Collaborating with sales, SDRs, and channel partners to create a strong pipeline
• Managing regional events and event materials
• Working with global marketing teams to tailor activities and content

ASSUMPTION: This role requires a strategic, data-driven marketer with a strong background in field, channel, or partner marketing. The ideal candidate will have experience working cross-functionally and driving high-impact programs.

📋 Key Responsibilities

✅ Plan, design, and execute compelling revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing aligned to target accounts at their stage of the buyer's journey.

✅ Collaborate with channel and business development teams to jointly go-to-market in the Central region with compelling sales enablement and marketing activities.

✅ Identify, manage, coordinate resources, and measure the effectiveness of channel, CyberArk, and industry events in the Central region.

✅ Work with aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads.

✅ Partner with the AMS ABX lead on targeted, industry-focused programs to drive high ASPs and win rates at top accounts.

✅ Collaborate with global solutions marketers to tailor field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions.

ASSUMPTION: This role requires a strong understanding of the marketing funnel and experience working with various marketing channels and tactics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing. 5+ years of experience running marketing programs with accountability to pipeline goals.

Required Skills:

• Proven ability to develop marketing programs with the channel or partners
• Experience developing and executing account-based marketing strategies
• Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso
• Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation
• Excellent oral and written communication skills

Preferred Skills:

• Experience in the information security space
• Fluency in Spanish or other languages

ASSUMPTION: Candidates should have a proven track record of driving pipeline growth and working effectively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $108,000 - $150,000/year, plus discretionary bonus based on performance

Benefits:

• Medical
• Dental
• Vision
• Financial
• Other Benefits

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the given experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: CyberArk is a global leader in identity security, focused on privileged access management. They provide comprehensive security offerings for any identity, across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle.

Company Size: CyberArk is a mid-sized company with a global presence, offering a dynamic and collaborative work environment.

Founded: 1999

Company Description:

• CyberArk is committed to helping organizations stay ahead of ever-evolving threats
• Their mission is to protect the digital world by revolutionizing identity security
• They foster a culture of innovation, collaboration, and continuous learning

Company Specialties:

• Privileged Access Management
• Identity Security
• Cybersecurity

Company Website: www.cyberark.com

ASSUMPTION: CyberArk's focus on identity security and privileged access management makes it an attractive option for candidates interested in the cybersecurity industry.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with opportunities for growth and advancement

Reporting Structure: This role reports to the Senior Director of Americas Field Marketing

Work Arrangement: On-site with occasional travel (20% of time)

Growth Opportunities:

• Potential to take on more responsibility and advance within the marketing department
• Opportunities to work on global marketing initiatives and collaborate with international teams
• Chance to gain experience in a fast-growing, innovative industry

ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and forward-thinking organization.

🌍 Location & Work Environment

Office Type: On-site offices in Chicago, IL, and Dallas, TX

Office Location(s): Chicago, IL, USA; Dallas, TX, USA

Geographic Context:

• Chicago, IL: A major city with a diverse economy, offering a mix of urban and suburban living
• Dallas, TX: A thriving metropolis with a strong job market and diverse cultural scene

Work Schedule: Standard business hours, with occasional travel (20% of time)

ASSUMPTION: Both Chicago and Dallas offer vibrant, multicultural environments with a wide range of housing, dining, and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Behavioral and situational interview with the marketing team
• Final interview with the senior director or another senior leader

Key Assessment Areas:

• Marketing strategy and program development
• Cross-functional collaboration and communication
• Data-driven decision-making and pipeline creation
• Event management and logistics

Application Tips:

• Highlight your experience with marketing automation tools and CRM platforms
• Demonstrate your ability to develop and execute successful marketing programs
• Showcase your understanding of the marketing funnel and pipeline creation
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Field Marketing, Partner Marketing, Channel Marketing, Demand Generation, Account-Based Marketing, B2B Marketing, Marketing Automation, CRM Tools, Data-Driven, Communication, Pipeline Creation, Sales Enablement, Event Management, Collaboration, Strategic Marketing, Revenue Marketing

ASSUMPTION: CyberArk uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Marketo
• Salesforce.com
• Demandbase/6Sense
• Outreach/SalesLoft
• Reachdesk/Sendoso

ASSUMPTION: Familiarity with these marketing automation and CRM tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer Focus

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working cross-functionally and collaborating with various teams?
• Do you have a strong data-driven mindset and a passion for continuous learning?

ASSUMPTION: Candidates who align with CyberArk's company values and work style will be more likely to succeed in this role and enjoy a positive work environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with a diverse range of stakeholders, including sales, SDRs, and channel partners
• Occasional travel requirements (20% of time)
• Keeping up with the latest trends and best practices in identity security and marketing

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to other field marketing or channel marketing positions, but with a focus on regional demand generation and go-to-market strategies
• Unlike other marketing roles, this position requires a strong understanding of account-based marketing and working with channel partners
• Career progression in this role could lead to senior marketing positions or management roles within the company

ASSUMPTION: Candidates should compare this role to other field marketing or channel marketing positions to understand its unique aspects and requirements.

📝 Sample Projects

• Developing and executing a regional demand generation campaign to drive pipeline growth
• Collaborating with channel partners to create a joint go-to-market strategy and sales enablement materials
• Managing a regional event, including logistics, materials, and on-site support

ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Regional Marketing Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the typical pipeline creation process and how this role fits into it?
• How does this role collaborate with the global marketing teams, and what opportunities are there for international collaboration?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does CyberArk support the professional development and growth of its marketing employees?
• What are the most challenging aspects of working in a fast-paced, dynamic environment like CyberArk?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your marketing strategy, program development, and pipeline creation abilities
• Prepare for behavioral and situational interview questions that assess your marketing strategy, cross-functional collaboration, data-driven decision-making, and event management skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.