📌 Core Information
🔹 Job Title: Regional Marketing Manager - Central
🔹 Company: CyberArk
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with occasional travel (20% of time)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing programs to drive pipeline and revenue growth
- Collaborating with cross-functional teams, including sales, SDRs, and channel partners
- Managing regional events and coordinating resources for high-quality execution
- Working with global marketing teams to tailor activities and content for specific audiences
- Account-based marketing strategies to target high-value accounts and drive expansion opportunities
ASSUMPTION: This role requires a strategic, data-driven marketer with a strong background in field, channel, or partner marketing to succeed.
📋 Key Responsibilities
✅ Plan, design, and execute revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing aligned to target accounts
✅ Collaborate with channel and business development teams to jointly go-to-market in the Central region with compelling sales enablement and marketing activities
✅ Identify, manage, coordinate resources, and measure the effectiveness of channel, CyberArk, and industry events in the Central region
✅ Work with aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads
✅ Partner with the AMS ABX lead on targeted, industry-focused programs to drive high ASPs and win rates at top accounts
✅ Work with Global Solutions Marketers to tailor field activity and content for specific audiences based on intent and propensity
ASSUMPTION: Success in this role requires strong project management skills, attention to detail, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing
Required Skills:
- Proven experience running marketing programs with accountability to pipeline goals
- Experience developing and executing account-based marketing strategies
- Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso
- Data-driven approach with a passion for sharing accountability and urgency with sales on pipeline creation
- Excellent oral and written communication skills
Preferred Skills:
- Experience in the information security space
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with a strong background in B2B tech marketing and a proven track record of driving pipeline growth will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $108,000 - $150,000/year, plus commissions or discretionary bonus based on performance
Benefits:
- Medical, dental, and vision insurance
- Financial and other benefits
Working Hours: Full-time, with occasional travel (20% of time)
ASSUMPTION: The provided salary range is an estimate based on industry standards for a marketing manager role with the given experience level and location. Final compensation will depend on the candidate's qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: CyberArk is a global leader in identity security, focused on privileged access management
Company Size: CyberArk is a publicly-traded company (NASDAQ: CYBR) with a significant market presence and a global team
Founded: CyberArk was founded in 1999 and has since grown to serve over 50% of the Fortune 500
Company Description:
- CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle
- The company helps secure critical assets across industries, including financial services, healthcare, government, and retail
- CyberArk is committed to innovation, with a focus on research and development to stay ahead of ever-evolving threats
Company Specialties:
- Privileged Access Management (PAM)
- Identity Security
- Cybersecurity
- Cloud Security
Company Website: https://www.cyberark.com/
ASSUMPTION: CyberArk's size and industry position provide opportunities for career growth and impact on a global scale.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, reporting to the Senior Director of Americas Field Marketing
Reporting Structure: The Regional Marketing Manager will work closely with sales, SDR, and channel teams, as well as global marketing teams
Work Arrangement: This role is primarily on-site, with occasional travel (20% of time) to regional events and meetings
Growth Opportunities:
- Expanding responsibilities within the field marketing team as the company grows
- Transitioning to a leadership role within the marketing organization
- Exploring opportunities in other functions, such as sales or product management
ASSUMPTION: Success in this role can lead to increased responsibilities and career advancement within CyberArk's marketing organization.
🌍 Location & Work Environment
Office Type: CyberArk's Austin office is a modern, collaborative workspace with a focus on employee well-being
Office Location(s): Austin, Texas
Geographic Context:
- Austin is a thriving tech hub with a vibrant culture and a high quality of life
- The city offers a mix of urban and outdoor activities, with a strong focus on music, arts, and food
- Austin is centrally located, making it an ideal base for regional travel
Work Schedule: Full-time, with occasional travel (20% of time)
ASSUMPTION: Austin's dynamic tech scene and central location make it an attractive place to live and work for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- Behavioral and situational interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and program development
- Data-driven decision making and pipeline management
- Collaboration and communication skills
- Event management and logistics
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of CyberArk's business and the role's requirements
- Prepare examples of successful marketing programs you've executed, focusing on results and impact
ATS Keywords: Field Marketing, Partner Marketing, Channel Marketing, Demand Generation, Account-Based Marketing, B2B Marketing, Marketing Automation, CRM Tools, Data-Driven, Pipeline Goals, Sales Enablement, Event Management, Collaboration, Strategic Marketing, Revenue Marketing
ASSUMPTION: CyberArk's hiring process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketo
- Salesforce.com
- Demandbase/6Sense
- Outreach/SalesLoft
- Reachdesk/Sendoso
- Other marketing and event management tools
ASSUMPTION: Proficiency in marketing automation and CRM tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Data-driven and strategic
- Collaborative and cross-functional
- Results-oriented and accountable
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated innovation in your previous marketing roles?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you stay organized and focused when managing multiple projects and priorities?
ASSUMPTION: CyberArk values candidates who embody their core values and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies and tactics
- Travel requirements for regional events and meetings
- Balancing the needs of various stakeholders, including sales, marketing, and channel partners
ASSUMPTION: Success in this role requires strong project management skills, adaptability, and the ability to balance multiple priorities.
📈 Similar Roles Comparison
- Unlike other field marketing roles, this position focuses on the Central region and requires occasional travel
- CyberArk's focus on privileged access management differentiates it from other cybersecurity companies
- This role offers opportunities for career growth within CyberArk's marketing organization
ASSUMPTION: Understanding the unique aspects of this role and CyberArk's business will help applicants tailor their application and interview responses effectively.
📝 Sample Projects
- Developing and executing a regional event series to drive pipeline and revenue growth
- Collaborating with channel partners to create co-marketing campaigns that align with CyberArk's business objectives
- Implementing an account-based marketing strategy to target high-value accounts and drive expansion opportunities
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they drove results.
❓ Key Questions to Ask During Interview
- How does this role fit into CyberArk's overall marketing strategy?
- Can you describe the team structure and dynamics within the field marketing organization?
- How does CyberArk support the growth and development of its marketing employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CyberArk measure the success of its marketing programs, and how will my performance be evaluated?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into CyberArk's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of CyberArk's business and the role's requirements
- Prepare examples of successful marketing programs you've executed, focusing on results and impact
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
