📌 Core Information
🔹 Job Title: Regional Marketing Manager - Central
🔹 Company: CyberArk
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with 20% travel)
🚀 Job Overview
Key aspects of this role include:
- Leading regional demand generation efforts and building go-to-market programs
- Collaborating with sales and channel teams to create a strong pipeline
- Executing marketing activities aligned with target accounts
- Developing and executing account-based marketing strategies
- Working with global marketing teams to deliver compelling activities and messaging
ASSUMPTION: This role requires a strategic revenue marketer with a passion for driving high-impact programs and working cross-functionally with global marketing teams.
📋 Key Responsibilities
✅ Plan, design, and execute compelling revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing aligned to target accounts at their stage of the buyer’s journey.
✅ Work closely with channel and business development teams to jointly go-to-market in your region with compelling sales enablement and marketing activities.
✅ Identify, manage, coordinate resources and measure effectiveness of channel, CyberArk, and industry events in the Central region.
✅ Collaborate with aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads.
✅ Partner with the AMS ABX lead on targeted, industry-focused programs spanning programmatic and high-touch, high-customization components to drive high ASPs and win rates at top accounts.
✅ Work with Global Solutions Marketers on tailoring field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to coordinate resources and measure effectiveness.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing. 5+ years of experience running marketing programs with accountability to pipeline goals.
Required Skills:
- Proven experience developing and executing account-based marketing strategies
- Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso/etc.
- Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation
- Excellent oral and written communication skills
Preferred Skills:
- Professional B2B tech marketing experience leading demand generation programs preferably in the information security space.
ASSUMPTION: Candidates with experience in the information security industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $108,000 - $150,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience.
Benefits:
- Medical
- Dental
- Vision
- Financial
- Other Benefits
Working Hours: Full-time (40 hours/week) with an average of 20% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the given experience level and location. Actual compensation may vary based on individual qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: CyberArk is a global leader in Identity Security, focused on privileged access management.
Company Size: CyberArk is a mid-sized company with a significant presence in the cybersecurity industry.
Founded: 1999, with headquarters in Newton, Massachusetts, USA
Company Description:
- CyberArk provides comprehensive security offerings for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle.
- The company helps secure its customers’ most critical assets by managing and monitoring privileged access.
- CyberArk serves customers of all sizes, including 50% of the Fortune 500.
Company Specialties:
- Privileged Access Management
- Identity Security
- Cybersecurity
Company Website: https://www.cyberark.com/
ASSUMPTION: CyberArk’s focus on privileged access management and identity security makes it a strong player in the cybersecurity industry, with a well-established customer base and a reputation for innovation.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take on a leadership position in regional marketing.
Reporting Structure: The Regional Marketing Manager reports directly to the Senior Director of Americas Field Marketing.
Work Arrangement: This role is on-site in one of the specified regions, with an average of 20% travel.
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing department or the company as a whole.
- Opportunity to work with global marketing teams and collaborate with various departments, gaining exposure to different aspects of the business.
- Chance to develop skills in account-based marketing, event management, and cross-functional team leadership.
ASSUMPTION: This role offers opportunities for professional growth and development, particularly in the areas of leadership, cross-functional collaboration, and strategic marketing.
🌍 Location & Work Environment
Office Type: On-site, with an average of 20% travel
Office Location(s): Chicago, Illinois, United States
Geographic Context:
- The Central region includes states such as Ohio, Pennsylvania, Kentucky, Indiana, Michigan, Illinois, Texas, North Dakota, South Dakota, Wisconsin, Louisiana, Arkansas, Missouri, Iowa, Minnesota, Oklahoma, Kansas, and Nebraska.
- This role requires frequent travel to various locations within the Central region.
- The Central region is home to a diverse range of industries, including manufacturing, finance, and technology, providing ample opportunities for marketing collaboration and engagement.
Work Schedule: Full-time (40 hours/week) with an average of 20% travel
ASSUMPTION: The on-site nature of this role, combined with frequent travel, requires a candidate who is comfortable with regular travel and has strong organizational skills to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and program development
- Cross-functional collaboration and communication skills
- Data-driven decision-making and pipeline creation
- Event management and execution
Application Tips:
- Highlight relevant marketing experience, particularly in field, partner, or channel marketing.
- Demonstrate a strong understanding of account-based marketing strategies and their application in a B2B tech environment.
- Showcase your ability to work effectively with sales teams and other cross-functional stakeholders.
ATS Keywords: Field Marketing, Partner Marketing, Channel Marketing, Demand Generation, Account-Based Marketing, B2B Marketing, Marketing Automation, CRM Tools, Pipeline Creation, Sales Enablement, Event Management, Collaboration, Strategic Marketing, Revenue Marketing
ASSUMPTION: Applicants should tailor their resumes and cover letters to emphasize their relevant marketing experience and skills, particularly in the areas of field marketing, account-based marketing, and cross-functional collaboration.
🛠️ Tools & Technologies
- Marketo
- Salesforce.com
- Demandbase/6Sense
- Outreach/SalesLoft
- Reachdesk/Sendoso
ASSUMPTION: Proficiency in marketing automation and CRM tools is essential for success in this role, as they are used to manage and execute marketing programs, track pipeline creation, and measure effectiveness.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Strategic and data-driven
- Collaborative and cross-functional
- Results-oriented and accountable
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing programs with accountability to pipeline goals?
- Are you comfortable working cross-functionally with global marketing teams and other departments to deliver compelling activities and messaging?
- Do you thrive in a fast-paced, dynamic environment and enjoy working with a diverse range of stakeholders?
ASSUMPTION: Candidates who align with CyberArk’s company values and work style are more likely to succeed in this role and contribute to the company’s ongoing success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines, often with tight timelines
- Balancing the needs of various stakeholders, including sales teams, channel partners, and global marketing teams
- Adapting to changes in market conditions, customer needs, and company priorities
- Regular travel and time zone differences when working with global teams
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work effectively with diverse stakeholders, and adapt to change in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position places a greater emphasis on account-based marketing strategies and cross-functional collaboration.
- In the cybersecurity industry, this role requires a strong understanding of privileged access management and identity security.
- Career progression in this role may lead to opportunities in senior marketing leadership or other functional areas within the company.
ASSUMPTION: Applicants should consider the unique aspects of this role within the context of the cybersecurity industry and CyberArk’s focus on privileged access management.
📝 Sample Projects
- Developing and executing a targeted account-based marketing campaign to drive pipeline creation and revenue growth in a specific vertical or geographic region.
- Planning and executing a large-scale event or conference, including logistics, speaker management, and post-event follow-up.
- Collaborating with the channel team to create and execute a co-marketing campaign that drives pipeline creation and revenue growth for both CyberArk and the channel partner.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and collaborative nature of the Regional Marketing Manager role at CyberArk.
❓ Key Questions to Ask During Interview
- Can you describe the typical pipeline creation process for a regional marketing manager at CyberArk?
- How does the regional marketing team collaborate with global marketing teams and other departments to deliver compelling activities and messaging?
- What are the most significant challenges facing the regional marketing team in the Central region, and how can this role address them?
- How does CyberArk support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of regional marketing programs at CyberArk?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, challenges, and opportunities for professional growth in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience, particularly in field, partner, or channel marketing, and emphasize your skills in account-based marketing, event management, and cross-functional collaboration.
- Write a cover letter that demonstrates your understanding of CyberArk’s focus on privileged access management and your enthusiasm for the role and the company.
- Prepare examples of your past marketing campaigns, their results, and the lessons you learned from them to discuss during the interview.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
