📌 Core Information
🔹 Job Title: Regional Marketing Manager - Central
🔹 Company: CyberArk
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with 20% travel)
🚀 Job Overview
Key aspects of this role include:
- Leading regional demand generation efforts and building go-to-market programs
- Collaborating with sales and channel partners to create a strong pipeline of qualified leads
- Developing and executing compelling revenue and pipeline acceleration marketing programs
- Identifying, managing, and coordinating resources for channel, CyberArk, and industry events
- Partnering with aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts
ASSUMPTION: This role requires a strategic revenue marketer with a passion for driving high-impact programs and working cross-functionally with global marketing teams.
📋 Key Responsibilities
✅ Plan, design, and execute compelling revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing aligned to target accounts at their stage of the buyer’s journey.
✅ Work closely with channel and business development teams to jointly go-to-market in the Central region with compelling sales enablement and marketing activities.
✅ Identify, manage, coordinate resources and measure effectiveness of channel, CyberArk, and industry events in the Central region.
✅ Collaborate with aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads.
✅ Partner with the AMS ABX lead on targeted, industry-focused programs spanning programmatic and high-touch, high-customization components to drive high ASPs and win rates at top accounts.
✅ Work with Global Solutions Marketers on tailoring field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing
Required Skills:
- Proven ability to develop and execute marketing programs with accountability to pipeline goals
- Experience developing and executing account-based marketing strategies
- Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso/etc.
- Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation
- Excellent oral and written communication skills
Preferred Skills:
- Experience in the information security space
- Fluency in Spanish or other languages relevant to the Central region
ASSUMPTION: Candidates should have a strong background in B2B tech marketing and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $108,000 - $150,000/year, plus commissions or discretionary bonus based on performance
Benefits:
- Medical
- Dental
- Vision
- Financial
- Other Benefits
Working Hours: Full-time (40 hours/week) with an average of 20% travel
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: CyberArk is a global leader in identity security, focused on privileged access management
Company Size: CyberArk is a mid-sized company with a strong focus on growth and innovation
Founded: 1999, with headquarters in Newton, Massachusetts, USA
Company Description:
- CyberArk provides comprehensive security offerings for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle
- The company's solutions help secure critical assets and protect against cyber threats
- CyberArk is committed to staying ahead of ever-evolving threats and helping organizations stay secure
Company Specialties:
- Identity Security
- Privileged Access Management
- Cybersecurity
- Information Security
Company Website: CyberArk
ASSUMPTION: CyberArk's focus on identity security makes this role an excellent fit for candidates with experience in the information security space.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and advancement
Reporting Structure: Reports to the Senior Director of Americas (AMS) Field Marketing
Work Arrangement: On-site with an average of 20% travel
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing department
- Opportunities to work on high-impact projects and make a significant impact on the company's growth
- Chance to learn and develop skills in a dynamic, fast-paced environment
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn and advance within the company.
🌍 Location & Work Environment
Office Type: On-site office in Chicago, Illinois, USA
Office Location(s): Chicago, Illinois, USA
Geographic Context:
- Chicago is a major city in the Midwest region of the United States, with a diverse and vibrant business community
- The Central region includes several states and offers opportunities to work with a wide range of customers and partners
- The region is home to many Fortune 500 companies and has a strong focus on technology and innovation
Work Schedule: Full-time (40 hours/week) with an average of 20% travel
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with local teams and customers.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team to discuss the role and cultural fit
- Final interview with senior leadership to assess skills and qualifications
Key Assessment Areas:
- Marketing strategy and program development
- Cross-functional collaboration and communication skills
- Data-driven decision-making and pipeline creation
- Cultural fit and alignment with CyberArk's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and CyberArk's mission
- Prepare examples of successful marketing programs you've developed and executed
- Be ready to discuss your approach to data-driven marketing and pipeline creation
ATS Keywords: Field Marketing, Partner Marketing, Channel Marketing, Demand Generation, Account-Based Marketing, B2B Marketing, Marketing Automation, CRM Tools, Data-Driven, Communication, Pipeline Creation, Sales Enablement, Event Management, Collaboration, Strategic Marketing, Revenue Marketing
ASSUMPTION: CyberArk's interview process is designed to assess candidates' skills, qualifications, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketo
- Salesforce.com
- Demandbase/6Sense
- Outreach/SalesLoft
- Reachdesk/Sendoso
ASSUMPTION: Proficiency with these marketing automation and CRM tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
Self-Assessment Questions:
- How do you approach developing and executing marketing programs that drive pipeline creation?
- Can you provide an example of a successful marketing program you've developed and executed, and how you measured its success?
- How do you collaborate with cross-functional teams to ensure alignment and effectiveness in your marketing efforts?
ASSUMPTION: CyberArk values candidates who are customer-centric, innovative, collaborative, accountable, and passionate about their work.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with remote teams and stakeholders
- Adapting to changes in the market and adjusting marketing strategies accordingly
- Meeting or exceeding pipeline creation goals
ASSUMPTION: These challenges require strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Unlike other field marketing roles, this position focuses on the Central region and requires a strong understanding of the local market and customer base
- CyberArk's focus on identity security sets this role apart from other marketing positions in the industry
- This role offers opportunities for growth and advancement within the marketing department and the company as a whole
ASSUMPTION: This role is unique in its focus on the Central region and CyberArk's identity security offerings.
📝 Sample Projects
- Developing and executing a regional demand generation campaign to drive pipeline creation in the Central region
- Collaborating with channel partners to create a co-marketing plan that generates qualified leads and drives revenue growth
- Managing a regional event series to increase brand awareness and generate new business opportunities
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical pipeline creation process and how this role fits into it?
- How does CyberArk support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CyberArk measure the success of its marketing programs, and how will my performance be evaluated?
- What are the biggest challenges facing the marketing department and the company as a whole, and how can this role help address them?
ASSUMPTION: These questions help assess the role's responsibilities, expectations, and the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and CyberArk's mission
- Prepare examples of successful marketing programs you've developed and executed
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
