📌 Core Information
🔹 Job Title: Regional Marketing Manager - Central
🔹 Company: CyberArk
🔹 Location: Chicago, IL, USA; Dallas, TX, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid (20% travel)
🚀 Job Overview
Key aspects of this role include:
- Leading regional demand generation efforts and building go-to-market programs
- Collaborating with sales and channel teams to create a strong, qualified pipeline
- Developing and executing high-impact programs across digital, events, ABX, and channel co-marketing
- Working closely with channel and business development teams for joint go-to-market activities
- Identifying, managing, and measuring the effectiveness of regional events and activities
ASSUMPTION: This role requires a strategic revenue marketer with a passion for driving high-impact programs and working cross-functionally with global marketing teams.
📋 Key Responsibilities
✅ Plan, design, and execute compelling revenue and pipeline acceleration marketing programs aligned to target accounts at their stage of the buyer's journey
✅ Work closely with channel and business development teams to jointly go-to-market in the region with compelling sales enablement and marketing activities
✅ Identify, manage, coordinate resources, and measure the effectiveness of channel, CyberArk, and industry events in the Central region
✅ Collaborate with SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads
✅ Partner with the AMS ABX lead on targeted, industry-focused programs to drive high ASPs and win rates at top accounts
✅ Work with Global Solutions Marketers to tailor field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions
ASSUMPTION: This role requires strong attention to detail, creativity, and the ability to work well with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing
Required Skills:
- 5+ years of experience running marketing programs with accountability to pipeline goals
- Demonstrated ability of developing marketing programs with the channel or partners
- Experience developing and executing account-based marketing strategies
- Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso/etc.
- Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation
- Excellent oral and written communication skills
Preferred Skills:
- Professional B2B tech marketing experience leading demand generation programs preferably in the information security space.
ASSUMPTION: Candidates should have a proven track record in developing marketing programs with accountability to pipeline goals and be located in or willing to relocate to one of the specified Central region states.
💰 Compensation & Benefits
Salary Range: $108,000 - $150,000/year, plus commissions or discretionary bonus based on performance
Benefits:
- Medical
- Dental
- Vision
- Financial
- Other Benefits
Working Hours: Full-time, with an average of 20% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the given experience level and location. Benefits may vary based on individual eligibility and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity
Company Size: Large (1,001-5,000 employees)
Founded: 1999
Company Description:
- CyberArk is the global leader in Identity Security, centered on privileged access management
- The company provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle
- CyberArk helps secure the world's leading organizations by managing and monitoring privileged access across their entire IT infrastructure
Company Specialties:
- Privileged Access Management
- Identity Security
- Cybersecurity
Company Website: CyberArk
ASSUMPTION: CyberArk is a well-established company in the cybersecurity industry, with a strong focus on privileged access management and a global presence.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: Reports to the Senior Director of Americas Field Marketing
Work Arrangement: On-site/Hybrid, with an average of 20% travel
Growth Opportunities:
- Potential to advance to a senior or director-level role within the marketing department
- Opportunity to work on high-impact programs and make a significant contribution to the company's growth
- Chance to gain experience in a global, fast-paced environment and collaborate with cross-functional teams
ASSUMPTION: This role offers growth opportunities through exposure to various aspects of marketing, collaboration with cross-functional teams, and the potential to take on more responsibility over time.
🌍 Location & Work Environment
Office Type: On-site with hybrid work arrangement (20% travel)
Office Location(s): Chicago, IL, USA; Dallas, TX, USA
Geographic Context:
- The Central region includes states such as Ohio, Pennsylvania, Kentucky, Indiana, Michigan, Illinois, Texas, North Dakota, South Dakota, Wisconsin, Louisiana, Arkansas, Missouri, Iowa, Minnesota, Oklahoma, Kansas, and Nebraska
- This region is home to diverse industries, including finance, healthcare, manufacturing, and technology
- The role requires travel to various locations within the Central region, with an average of 20% travel
Work Schedule: Full-time, with an average of 20% travel
ASSUMPTION: The Central region offers a diverse range of industries and opportunities for growth, with a moderate travel requirement for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and program development
- Cross-functional collaboration and communication skills
- Data-driven decision-making and pipeline creation
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of successful marketing programs you've developed and executed
- Research CyberArk's products, industry, and competitors to show your enthusiasm and preparation
ATS Keywords: Field Marketing, Partner Marketing, Channel Marketing, Demand Generation, Account-Based Marketing, B2B Marketing, Marketing Automation, CRM Tools, Data-Driven, Communication, Pipeline Creation
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant marketing experience and strategic thinking in their application materials.
🛠️ Tools & Technologies
- Marketo
- Salesforce.com
- Demandbase/6Sense
- Outreach/SalesLoft
- Reachdesk/Sendoso
ASSUMPTION: Proficiency in marketing automation and CRM tools is essential for this role, as they are used to develop, execute, and measure marketing programs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Strategic and data-driven
- Collaborative and cross-functional
- Results-oriented and accountable
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated a customer-centric approach in your previous marketing roles?
- Can you provide an example of a time when you collaborated with cross-functional teams to develop and execute a successful marketing program?
- How do you stay organized and accountable when managing multiple marketing programs and priorities?
ASSUMPTION: CyberArk values candidates who are customer-centric, innovative, collaborative, accountable, and passionate, with a strategic and data-driven work style.
⚠️ Potential Challenges
- Managing multiple marketing programs and priorities simultaneously
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a fast-paced, dynamic work environment
- Meeting or exceeding pipeline creation goals
- Travel requirements (20% average)
ASSUMPTION: This role may present challenges in managing multiple priorities, collaborating effectively with cross-functional teams, and adapting to a fast-paced work environment. However, these challenges also present opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the Central region and requires a significant amount of travel (20% average)
- This role is part of a global field marketing team, offering opportunities for international collaboration and exposure
- Career progression in this role may lead to senior or director-level positions within the marketing department
ASSUMPTION: This role offers unique opportunities for regional focus, global collaboration, and career growth within the marketing department.
📝 Sample Projects
- Developing and executing a regional event strategy to maximize attendance, engagement, and pipeline creation
- Collaborating with the channel team to create a joint go-to-market plan that drives revenue and pipeline growth
- Partnering with the AMS ABX lead to create targeted, industry-focused programs that drive high ASPs and win rates at top accounts
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the Regional Marketing Manager role, focusing on driving revenue and pipeline growth through targeted marketing programs.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing programs and campaigns for this role?
- How does the marketing team collaborate with sales and other departments to ensure alignment and effectiveness?
- What are the most significant challenges facing the company's marketing efforts, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, especially considering the travel requirements for this role?
ASSUMPTION: These interview questions are designed to help candidates better understand the role's responsibilities, the company's marketing strategies, and the work environment, allowing them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing programs you've developed and executed
- Research CyberArk's products, industry, and competitors to demonstrate your preparation and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
