📌 Core Information
🔹 Job Title: Regional Marketing Manager - Central
🔹 Company: CyberArk
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with occasional travel (20% of time)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing programs to drive pipeline and revenue growth
- Collaborating with cross-functional teams, including sales, SDRs, and channel partners, to align marketing efforts with sales strategies
- Managing regional events and coordinating resources to ensure high-quality execution and accountability
- Leveraging data-driven insights to optimize marketing efforts and maximize ROI
- Working with global marketing teams to tailor field activity and content for specific audiences based on intent and propensity
ASSUMPTION: This role requires a strategic mindset, strong attention to detail, and the ability to work effectively with various teams to drive high-impact marketing programs.
📋 Key Responsibilities
✅ Plan, design, and execute compelling revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing aligned to target accounts at their stage of the buyer's journey
✅ Work closely with channel and business development teams to jointly go-to-market in the Central region with compelling sales enablement and marketing activities
✅ Identify, manage, coordinate resources and measure effectiveness of channel, CyberArk, and industry events in the Central region
✅ Collaborate with aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads
✅ Partner with the AMS ABX lead on targeted, industry-focused programs spanning programmatic and high-touch, high-customization components to drive high ASPs and win rates at top accounts
✅ Work with Global Solutions Marketers on tailoring field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions
ASSUMPTION: This role requires a strong understanding of the marketing funnel and the ability to develop and execute programs that drive engagement and conversion at each stage.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing
Required Skills:
- Proven ability to develop marketing programs with the channel or partners
- Experience developing and executing account-based marketing strategies
- Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso/etc.
- Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation
- Excellent oral and written communication skills
Preferred Skills:
- Experience in the information security space
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B tech marketing and a strong background in demand generation are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: $108,000 - $150,000/year, plus commissions or discretionary bonus based on performance
Benefits:
- Medical, dental, and vision insurance
- Financial benefits and other perks
Working Hours: Full-time, with occasional travel (20% of time)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a regional marketing manager role with similar experience requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity
Company Size: Large enterprise (over 1,000 employees)
Founded: 1996
Company Description:
- CyberArk is the global leader in Identity Security, centered on privileged access management
- The company provides comprehensive security offerings for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle
- CyberArk helps secure the most critical assets for the world's leading organizations
Company Specialties:
- Privileged Access Management
- Identity Security
- Cybersecurity
Company Website: www.cyberark.com
ASSUMPTION: CyberArk is a well-established company in the cybersecurity industry, with a strong focus on privileged access management.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: Reports to the Senior Director of Americas (AMS) Field Marketing
Work Arrangement: On-site with occasional travel (20% of time)
Growth Opportunities:
- Potential to advance to a senior or director-level role within the field marketing team
- Opportunities to work on high-impact projects and make a significant impact on the company's growth
- Chance to gain experience working with a global team and collaborating with various departments
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in field marketing within the cybersecurity industry.
🌍 Location & Work Environment
Office Type: On-site office with occasional travel
Office Location(s): Chicago, Illinois, United States
Geographic Context:
- Chicago is a major city in the Midwest region of the United States, with a population of approximately 2.7 million people
- The city is known for its diverse culture, vibrant arts scene, and iconic architecture
- Chicago has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, with occasional travel (20% of time)
ASSUMPTION: Chicago offers a dynamic work environment with a diverse range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the senior director or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to develop and execute marketing programs that drive pipeline and revenue growth
- Cross-functional collaboration and communication skills
- Data-driven mindset and analytical skills
Application Tips:
- Highlight your experience with marketing automation tools and account-based marketing strategies
- Provide specific examples of your ability to develop and execute high-impact marketing programs
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
ATS Keywords: Field Marketing, Partner Marketing, Channel Marketing, Demand Generation, Account-Based Marketing, Marketing Automation, CRM Tools, Data-Driven, Communication, Pipeline Goals, Sales Enablement, Event Management, Collaboration, Strategic Marketing, Revenue Marketing
ASSUMPTION: CyberArk's application process is likely to be competitive, with a focus on assessing candidates' strategic thinking, problem-solving skills, and ability to develop and execute high-impact marketing programs.
🛠️ Tools & Technologies
- Marketo
- Salesforce.com
- Demandbase/6Sense
- Outreach/SalesLoft
- Reachdesk/Sendoso
ASSUMPTION: Proficiency in marketing automation and CRM tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
Work Style:
- Data-driven and results-oriented
- Strategic and creative
- Collaborative and team-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of developing and executing high-impact marketing programs?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-focused work environment?
ASSUMPTION: CyberArk values candidates who are data-driven, strategic, and collaborative, with a strong focus on driving results and customer success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the market and adjusting marketing strategies accordingly
- Working with a diverse range of partners and channel teams
ASSUMPTION: This role may present challenges related to managing multiple priorities, collaborating with various teams, and adapting to market changes.
📈 Similar Roles Comparison
- Unlike other field marketing roles, this position focuses specifically on the Central region and requires occasional travel
- This role offers the opportunity to work with a global team and collaborate with various departments within the company
- Career progression in this role may lead to senior or director-level positions within the field marketing team
ASSUMPTION: This role offers unique opportunities and challenges compared to other field marketing positions, with a focus on the Central region and global collaboration.
📝 Sample Projects
- Developing and executing a regional event strategy to drive engagement and pipeline growth
- Collaborating with channel partners to create co-marketing campaigns that align with sales strategies
- Leveraging data-driven insights to optimize marketing efforts and maximize ROI
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, with a focus on driving engagement, pipeline growth, and data-driven optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall field marketing strategy for the Central region?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its field marketing team members?
- What are the most challenging aspects of working with channel partners in this role?
- How does the company measure the success of field marketing programs, and what metrics are most important?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic fit, priorities, growth opportunities, challenges, and performance metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for interviews by researching the company, understanding the role's requirements, and practicing common interview questions
- Follow up with the hiring manager or recruiter after your interview to express your interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
