📌 Core Information
🔹 Job Title: Regional Marketing Manager - Central
🔹 Company: General Motors
🔹 Location: Oshawa, Ontario, Canada
🔹 Job Type: Hybrid (3 days on-site per week)
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Driving retail volume and market share in the Central region
- Managing regional incentives, promotions, and digital marketing efforts
- Collaborating with internal and external teams to grow the business
- Leading the Regional Marketing Advisory Board (RMAB) process
- Overseeing regional compliance and special events
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Achieve retail volume and market share objectives for the region
✅ Achieve high-value behavior KPIs
✅ Identify sales opportunities and develop plans in conjunction with the Regional Sales Manager
✅ Be the Subject Matter Expert (SME) on vehicle incentives and in-market offers
✅ Grow the business through the promotion of incentives and digital properties in the region
✅ Establish solid relationships with the wider dealer network and Regional Dealer Board members
✅ Engage and actively participate in regional and national level GM and dealer forums
✅ Champion improvement in the retail customer experience and implementation of digital innovation
✅ Lead the RMAB process, including dealer engagement and managing RMAB budgets
✅ Collaborate with the RMAB, coordinate with external and GM lawyers and accountants, and work with the media team and agency partners to allocate appropriate budgets
✅ Ensure that the RMAB has competitive, compelling offers in market on a timely basis
✅ Manage CO-OP advertising programs, establishing budgets, process, analysis, communication tools, and handling all inquiries
✅ Assist in new vehicle auto shows and launches, oversee regional compliance requirements, ensure special events and sponsorships provide maximum impact, and support dealer merchandising initiatives as needed
✅ Work with the Brand Teams and agency partners to develop breakthrough retail creative and messaging for in-market offers
✅ Lead and manage the required sponsorship portfolio, ensuring brand alignment and retail components
✅ Oversee Tier 2 agency and all resources associated with them
✅ Coach District Managers on available tools, programs, and required marketing reports/plans to drive the business in their districts
✅ Communicate campaign messaging to all Dealers and District Managers, on a timely basis
✅ Ensure that Dealers and District Managers are aware of RMAB specs
✅ Support regional meetings with required content preparation and presenting materials to keep the lines of communication open and collaborative with the dealer network
✅ Understand the current and evolving media landscape to ensure appropriate budget utilization is in place to reach in-market consumers
ASSUMPTION: This role requires a high level of strategic decision-making, problem-solving, and persuasive communication skills to achieve results and maintain strong relationships with various stakeholders.
🎯 Required Qualifications
Education: Post-secondary education required (Bachelor's degree in Business/Marketing or MBA preferred)
Experience: 5-10 years of experience in advertising and media, with a focus on brand or agency experience
Required Skills:
- Excellent knowledge of retail dealership operations
- Ability to work independently and in cross-functional team environments
- Previous automotive retail or wholesale industry experience (valued)
- Willingness to work extended hours on occasion (e.g., Month End or Auto Shows)
- Valid driver's license
- Ability to travel regularly within Ontario
Preferred Skills:
- Previous experience working with or managing agencies
ASSUMPTION: Candidates with a strong background in advertising, media, and retail dealership operations will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the automotive industry)
Benefits:
- Paid time off, including vacation days, holidays, and supplemental benefits for pregnancy, parental, and adoption leave
- Healthcare, dental, and vision benefits, including health care spending account and wellness incentive
- Life insurance plans to cover you and your family
- Company and matching contributions to a Defined Contribution Pension plan
- GM Vehicle Purchase Plan for you, your family, and friends
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the automotive industry. Actual compensation may vary based on factors such as the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1908 (with a rich history and established brand)
Company Description:
- General Motors (GM) is a global automotive manufacturer committed to creating a world with Zero Crashes, Zero Emissions, and Zero Congestion
- GM offers a wide range of vehicles, including cars, trucks, crossovers, and SUVs, sold under the Buick, Cadillac, Chevrolet, GMC, and Holden brands
- GM is dedicated to innovation, sustainability, and providing an inclusive workplace for all employees
Company Specialties:
- Automotive manufacturing
- Automotive sales and marketing
- Automotive research and development
- Automotive engineering and design
Company Website: http://www.gm.com
ASSUMPTION: Working at GM offers opportunities to collaborate with a large, diverse team and contribute to the company's mission of creating a more sustainable and equitable world.
📊 Role Analysis
Career Level: Mid-level management ( reporting to the Regional Sales Director and overseeing Tier 2 agency and resources)
Reporting Structure: Regional Sales Director (direct supervisor), with cross-functional collaboration with various internal teams and external partners
Work Arrangement: Hybrid (3 days on-site per week, with the option to work remotely 2 days per week)
Growth Opportunities:
- Potential advancement to a senior marketing role or leadership position within GM
- Opportunities to work on high-profile projects and initiatives
- Chance to develop skills in strategic planning, team leadership, and cross-functional collaboration
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (with an on-site presence required 3 days per week)
Office Location(s): Oshawa Elevation Centre, Oshawa, Ontario, Canada
Geographic Context:
- Oshawa is located in the Greater Toronto Area (GTA), offering easy access to urban amenities while maintaining a suburban lifestyle
- The region is home to a diverse range of industries, including automotive, healthcare, and technology
- Oshawa has a population of approximately 159,000 people and offers a mix of urban and rural living options
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interview with the hiring manager
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and team management abilities
- Industry knowledge and understanding of retail dealership operations
- Cultural fit and alignment with GM's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research GM's mission, values, and recent projects to demonstrate your enthusiasm and alignment with the company
- Be prepared to discuss your understanding of the automotive industry and retail dealership operations
ATS Keywords: Regional Marketing, Marketing Manager, Advertising, Media, Retail Dealership Operations, Strategic Planning, Cross-Functional Teamwork, Automotive Industry
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit for the role and GM's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: We foster an inclusive environment where everyone feels valued and respected
- Accountable: We take responsibility for our work and hold ourselves and others accountable for delivering results
- Customer-centric: We put customers at the center of everything we do
- Innovative: We embrace change and continuously seek new and better ways of doing things
- One GM: We work together as one team, supporting each other and collaborating to achieve our goals
Work Style:
- Collaborative: We work closely with internal and external teams to achieve our goals
- Agile: We adapt quickly to changing circumstances and prioritize our work accordingly
- Data-driven: We use data and analytics to inform our decisions and measure our performance
- Customer-focused: We prioritize the needs and preferences of our customers in all our decisions
Self-Assessment Questions:
- Do you embrace change and continuously seek new and better ways of doing things?
- Are you comfortable working in a collaborative, cross-functional team environment?
- Do you prioritize the needs and preferences of customers in your decision-making process?
- Are you able to adapt quickly to changing circumstances and prioritize your work accordingly?
ASSUMPTION: Candidates who align with GM's values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple internal and external teams, including the National Brand Managers, Regional Sales Managers, Enterprise Team, Digital Marketing, and agency partners
- Balancing the needs and priorities of various stakeholders, including GM, dealers, and consumers
- Adapting to the evolving media landscape and ensuring appropriate budget utilization
- Working in a hybrid environment, requiring on-site presence 3 days per week
- Occasional extended hours, such as during Month End or Auto Shows
ASSUMPTION: These challenges require strong communication, organizational, and time management skills to successfully navigate the role's demands.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on regional marketing and collaboration with various internal and external teams
- Industry-specific context: The automotive industry is highly competitive and dynamic, requiring a strong understanding of retail dealership operations and consumer behavior
- Career path comparison: This role offers opportunities for growth into senior marketing or leadership positions within GM
ASSUMPTION: This role provides a unique opportunity to grow both personally and professionally within a large, established organization in the automotive industry.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive retail volume and market share
- Managing the Regional Marketing Advisory Board (RMAB) process, including dealer engagement and budget management
- Collaborating with the Brand Teams and agency partners to develop breakthrough retail creative and messaging for in-market offers
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for GM, and how will my work contribute to the company's goals?
- What are the key priorities for this role in the first 90 days?
- How does GM support the professional growth and development of its employees?
- What are the biggest challenges facing the automotive industry, and how is GM addressing them?
- How does GM foster an inclusive and collaborative work environment, and what initiatives are in place to support diversity, equity, and inclusion?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the team dynamics, allowing you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research GM's mission, values, and recent projects to demonstrate your enthusiasm and alignment with the company
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
