📌 Core Information
🔹 Job Title: Regional Marketing Manager (East Coast Based)
🔹 Company: Armis Security
🔹 Location: North Dakota, United States
🔹 Job Type: Full-time
🔹 Category: Field Marketing
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📌 Essential Job Details
🚀 Job Overview
Armis Security, a leading cyber exposure management and security company, is seeking a strategic and results-driven Regional Marketing Manager to join their team. This role will be responsible for partnering closely with sales leadership to develop and execute impactful regional marketing programs that drive measurable pipeline growth and revenue acceleration.
ASSUMPTION: Based on the job description, this role is focused on field marketing activities for the East Coast region, leveraging a data-driven approach to plan, execute, and optimize high-visibility events, customer engagements, and other pipeline-generating initiatives.
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📋 Key Responsibilities
✅ Develop and execute regional marketing programs in close partnership with sales leadership to generate and accelerate pipeline at every stage of the funnel
✅ Lead the planning, execution, and follow-up of regional events, trade shows, customer engagement initiatives, and other local marketing activities
✅ Work closely with sales, account management, and technical teams to ensure alignment of field marketing efforts with overall business objectives
✅ Leverage corporate messaging, product positioning, and industry insights to develop compelling content and communications that resonate with technical and executive stakeholders
✅ Provide closed-loop reporting on the effectiveness of field marketing programs, analyze campaign performance, and recommend optimizations to improve ROI
ASSUMPTION: The Regional Marketing Manager will be responsible for the full lifecycle of regional marketing initiatives, from strategic planning to program execution and performance measurement.
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🎯 Required Qualifications
Education: BA/BS degree or equivalent industry experience
Experience: 3+ years of experience in B2B Field Marketing, ideally within a security or enterprise software environment
Skills:
- Proven ability to plan, execute, and optimize marketing programs targeting technical and executive audiences
- Experience managing high-impact events and programs with a data-driven mindset
- Exceptional interpersonal skills and a track record of successful cross-functional collaboration
- Ability to thrive in a fast-paced, start-up environment and build/scale marketing programs from the ground up
ASSUMPTION: The ideal candidate will have a strong background in data-driven field marketing with experience engaging both technical and executive-level stakeholders.
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💰 Compensation & Benefits
Salary Range: $90,000 - $130,000 per year
Benefits: Not specified
Industry Comparison: The provided salary range appears to be competitive for a Regional Marketing Manager position in the security/enterprise software industry, based on market data for similar roles in the North Dakota region.
ASSUMPTION: While the specific benefits package is not listed, Armis likely offers a comprehensive benefits program typical of a successful technology company, including health insurance, retirement contributions, and other competitive perks.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Armis Security is a leading provider of cyber exposure management and security solutions, protecting the attack surface for Fortune 100, 200, and 500 companies as well as national/state governments.
Company Size: Armis is a privately held company headquartered in California, suggesting it is a growth-stage technology company.
Company Stage: Based on the job description, Armis appears to be in a growth phase, rapidly expanding its market presence and customer base.
ASSUMPTION: Armis is a well-funded, successful cybersecurity startup with a strong customer base and reputation in the industry.
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📊 Role Analysis
Career Level: This Regional Marketing Manager role is likely aimed at the mid-to-senior level, given the 3+ years of experience requirement and the level of strategic planning and cross-functional leadership expected.
Reporting Structure: The Regional Marketing Manager will work closely with sales leadership and collaborate with other functional teams, but the direct reporting line is not specified.
Team Size/Composition: The size and composition of the marketing team is not provided, but the expectation of building and scaling programs from the ground up suggests the Regional Marketing Manager may have a smaller immediate team.
Growth Opportunities: This role offers the opportunity to expand leadership and marketing skills as part of a high-performing, data-driven marketing organization at a fast-growing company.
ASSUMPTION: The Regional Marketing Manager will have significant autonomy and opportunities for growth within the organization as Armis continues to scale.
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🌍 Location & Work Environment
Office Type: The job listing does not specify the work location, but it states the role is "East Coast Based", implying this will be an in-office or hybrid position.
Geographic Context: North Dakota is a relatively low-cost region with a growing technology sector, making it an attractive location for a security software company like Armis.
Work Schedule: A standard full-time work schedule is implied, with the flexibility and travel requirements typical of a field marketing role.
Regional Considerations: As an East Coast-based role, the Regional Marketing Manager may need to be familiar with the unique business and cultural dynamics of the region, as well as the logistics of coordinating events and customer engagements across multiple states.
ASSUMPTION: While the specific work location is not provided, the "East Coast Based" designation suggests this role will likely be based in or near a major East Coast city with a strong technology presence.
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💼 Interview & Application Insights
Typical Process: The interview process for this Regional Marketing Manager role may include an initial phone/video screen, followed by 1-2 in-person or virtual interviews with the hiring manager, cross-functional stakeholders, and possibly the marketing leadership team.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic marketing planning abilities, event management experience, data analysis skills, cross-functional collaboration, and demonstrated success in driving pipeline and revenue growth.
Application Tips: Applicants should highlight their relevant B2B field marketing experience, particularly in the security or enterprise software industry, and demonstrate a data-driven, results-oriented approach to marketing programs.
ATS Keywords: Relevant keywords to include on resumes and applications may include "regional marketing", "field marketing", "event planning", "demand generation", "pipeline development", "security", "enterprise software", and "cross-functional collaboration".
ASSUMPTION: The interview process and application tips are based on standard practices for similar marketing roles in the technology industry.
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🛠️ Tools & Technologies
The Regional Marketing Manager may be expected to have experience with common marketing tools and platforms, such as:
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- Customer relationship management (CRM) systems (e.g., Salesforce)
- Event management and webinar platforms
- Data analytics and reporting tools
- Content creation and design software
ASSUMPTION: Familiarity with standard marketing technology and software is expected, but the specific tools used by Armis are not explicitly stated.
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👔 Cultural Fit Considerations
Company Values: Based on the job description, Armis appears to value data-driven decision-making, cross-functional collaboration, and a fast-paced, start-up environment where individual contributions can have a significant impact.
Work Style: The Regional Marketing Manager role requires a proactive, results-oriented approach, the ability to thrive in a decentralized, cross-cultural team, and a passion for delivering measurable business impact.
Self-Assessment: Applicants should consider whether they are comfortable with a high level of autonomy, enjoy working in a fast-paced, growing company, and are excited about the opportunity to make a direct contribution to the organization's success.
ASSUMPTION: Armis likely has a dynamic, innovative culture that values creativity, accountability, and a customer-centric mindset, based on the company's position as a leading cybersecurity provider.
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⚠️ Potential Challenges
The Regional Marketing Manager role may face the following potential challenges:
- Balancing the demands of multiple regional marketing initiatives and events simultaneously
- Coordinating effectively with cross-functional teams, including sales, account management, and technical stakeholders
- Demonstrating the clear ROI of field marketing programs and continuously optimizing performance
ASSUMPTION: While not explicitly stated, these types of challenges are common for regional/field marketing roles in fast-paced, growth-stage technology companies.
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📈 Similar Roles Comparison
The Regional Marketing Manager role at Armis is similar to other field marketing or regional marketing positions at technology companies, particularly in the security or enterprise software sectors. These roles typically focus on driving pipeline and revenue growth through data-driven, customer-centric marketing programs tailored to specific geographic regions or market segments. The key differentiator for this role is the emphasis on the cybersecurity industry and the strategic partnership with sales leadership to achieve business objectives.
ASSUMPTION: The responsibilities and required qualifications for this role are generally consistent with industry standards for regional marketing roles in the technology sector.
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📝 Sample Projects
As a Regional Marketing Manager at Armis, some potential projects or tasks could include:
- Developing a comprehensive go-to-market strategy for the East Coast region, including event planning, content creation, and digital marketing campaigns
- Organizing and executing a series of executive roundtables and customer advisory board meetings to gather insights and drive product adoption
- Analyzing the performance of regional marketing initiatives, such as trade show participation and lead generation webinars, and making data-driven recommendations for optimization
- Collaborating with the sales team to align field marketing efforts with the overall sales strategy, ensuring seamless execution and pipeline acceleration
- Creating compelling thought leadership content, such as industry white papers or customer case studies, to position Armis as a trusted cybersecurity expert
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are representative of the types of activities a Regional Marketing Manager in this role would likely undertake.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about the specific regional markets and customer segments I would be responsible for overseeing in this role?
2. How does the Regional Marketing Manager role interface with the broader marketing team and leadership at Armis? What are the key cross-functional dependencies and collaboration points?
3. What are the primary data sources and metrics used to measure the success of regional marketing programs at Armis? How are these insights used to drive continuous improvement?
4. Can you share examples of successful regional marketing initiatives that have had a significant impact on Armis's pipeline and revenue growth in the past?
5. What are the primary challenges or pain points the company is currently facing in terms of regional field marketing execution, and how would this role be expected to address those issues?
6. What opportunities are there for the Regional Marketing Manager to develop new skills and take on additional responsibilities as part of their career growth within Armis?
ASSUMPTION: These suggested interview questions are designed to help the candidate better understand the scope of the role, the company's marketing priorities and pain points, and the opportunities for professional development.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this Regional Marketing Manager opportunity at Armis Security, applicants should:
1. Carefully review the job description and this enhanced analysis to fully understand the role's responsibilities, required qualifications, and cultural fit considerations.
2. Tailor your resume and cover letter to highlight your relevant B2B field marketing experience, especially in the security or enterprise software industry, and demonstrate your data-driven, strategic approach to marketing program execution.
3. Prepare thoughtful questions to ask during the interview process that showcase your interest in the role, the company, and the industry.
4. Research Armis's products, customer base, and competitive positioning to demonstrate your industry knowledge and enthusiasm for the opportunity.
5. Be ready to discuss specific examples of how you have driven pipeline growth and revenue acceleration through high-impact regional marketing initiatives in the past.
6. Optimize your application for relevant applicant tracking systems (ATS) by incorporating keywords such as "regional marketing", "field marketing", "demand generation", and "cybersecurity".
By following these steps, applicants can position themselves as strong candidates who are well-prepared to contribute to Armis's continued success in the dynamic cybersecurity market.
