📌 Core Information
🔹 Job Title: Regional Marketing Manager
🔹 Company: American Bureau of Shipping
🔹 Location: Athens, Greece
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for the designated region
- Supporting regional marketing efforts in Europe
- Aligning services with market needs to increase business revenue
- Building relationships with industry organizations and institutions
- Monitoring competitor activities and identifying innovative marketing campaigns
ASSUMPTION: This role requires a strategic thinker with a strong background in marketing and a solid understanding of the marine and offshore sectors.
📋 Key Responsibilities
✅ Developing and implementing corporate strategic marketing and communications plans
✅ Creating and executing marketing and communications plans for defined market sectors and regions
✅ Aligning the portfolio of services with market needs and drivers to elevate the brand's visibility
✅ Building and maintaining relationships with influential industry organizations and institutions
✅ Monitoring significant business and technical activities across the defined region to promote ABS
✅ Analyzing marketing efforts and campaign metrics for continuous improvement
✅ Utilizing knowledge in digital marketing tools and platforms to enhance outreach and engagement
✅ Identifying and implementing data-driven decision-making processes to optimize marketing strategies and outcomes
ASSUMPTION: This role involves a high level of individual responsibility and initiative, with some travel required (less than 25%).
🎯 Required Qualifications
Education: A Bachelor's Degree in marketing or related disciplines.
Experience: A minimum of 5 years of marketing-related experience, including 2 years as a Marketing Manager or similar experience marketing technical products and/or solutions for a B2B company.
Required Skills:
- Strong interpersonal skills and attention to detail
- Ability to foster a collaborative team environment
- Proficiency in digital marketing tools and platforms
- Strong problem-solving skills and innovative thinking
- Expertise in leading marketing and communications planning and activities
- General understanding of business planning and execution, as well as marketing metrics and reporting
- Self-starter with a high level of individual responsibility and initiative
- Professional creativity, flexibility, and adaptability
- Good knowledge of the marine and/or offshore sectors
- Proven time management skills with the ability to meet deadlines consistently
Preferred Skills:
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in relevant marketing software and tools is likely expected.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (AI-estimated based on industry standards for a Marketing Manager role in Greece with 5-10 years of experience)
Benefits:
- Health insurance
- Retirement plan
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, Monday to Friday, with some flexibility for meetings and events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The American Bureau of Shipping (ABS) is a leading ship classification organization, providing classification services to the marine and offshore industries. It operates globally, with a strong presence in the maritime transportation sector.
Company Size: ABS has 5,001-10,000 employees, providing a large and diverse work environment.
Founded: ABS was founded in 1862, with a rich history and extensive experience in the industry.
Company Description:
- ABS is committed to setting standards for safety and excellence in the marine and offshore industries
- It works alongside partners to tackle technical, operational, and regulatory challenges
- ABS has a global presence, with offices in over 70 countries
Company Specialties:
- Marine and offshore classification
- Type approval
- Natural gas and alternative fuels
- Cybersecurity and condition-based monitoring
- Training and regulatory compliance
- Sustainability and decarbonization
Company Website: http://www.eagle.org
ASSUMPTION: ABS is a well-established organization with a strong reputation in the marine and offshore industries.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing.
Reporting Structure: The Regional Marketing Manager reports to the Director of External Communications and may have managing and/or individual contributor direct reports.
Work Arrangement: This role is on-site, with some travel required (less than 25%).
Growth Opportunities:
- Potential advancement to a senior marketing role within the organization
- Expanding responsibilities as the company grows and enters new markets
- Opportunities to work on diverse projects and gain experience in different aspects of marketing
ASSUMPTION: Given ABS's global presence and diverse range of services, there are likely numerous opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: ABS's Athens office is a professional, modern workspace with a collaborative environment.
Office Location(s): 1701 City Plaza Drive, Spring, Texas 77389, US; 111 Old Broad Street, London, EC2N 1AP, GB; No. 85 Taoyuan Road, Shanghai, Huangpu District 200021, CN; 438 Alexandra Road, #1000, Singapore, Alexandra Point 119958, SG
Geographic Context:
- Athens is the capital and largest city of Greece, with a population of over 660,000
- It is a major economic, financial, and cultural center of Greece
- The city is known for its historical sites, including the Acropolis and the ancient Agora
Work Schedule: The standard workweek is Monday to Friday, with some flexibility for meetings and events.
ASSUMPTION: The work environment is likely dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Industry knowledge and understanding of ABS's services
- Problem-solving skills and innovative thinking
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of ABS's services and the marine and offshore industries
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up after your interview to express your appreciation and reiterate your interest in the role
ATS Keywords: Marketing strategy, communications planning, regional marketing, marine industry, offshore sector, digital marketing, campaign metrics, data-driven decision-making
ASSUMPTION: The application process is likely competitive, with a strong focus on relevant marketing experience and industry knowledge.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Proficiency in relevant marketing software and tools is likely expected, with specific tools depending on ABS's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Excellence
- Integrity
- Innovation
- Collaboration
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you results-driven and focused on continuous improvement?
- Are you adaptable and responsive to change?
ASSUMPTION: ABS values a strong work ethic, collaboration, and a commitment to safety and excellence.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a dynamic and fast-paced environment
- Adapting to changes in the marine and offshore industries
- Travel requirements (less than 25%)
ASSUMPTION: The role may present challenges related to time management, adaptability, and travel.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager in other industries, but with a focus on the marine and offshore sectors
- It requires a deeper understanding of the specific industry and its unique challenges and opportunities
- Career progression may involve moving into a senior marketing role within the organization or transitioning to a related role in the industry
ASSUMPTION: The role is similar to other regional marketing positions, but with a unique focus on the marine and offshore industries.
📝 Sample Projects
- Developing and executing a marketing campaign to promote ABS's classification services in the European market
- Building relationships with influential industry organizations and institutions to position ABS as a thought leader in the marine and offshore industries
- Analyzing campaign metrics and adjusting marketing strategies to optimize outcomes
ASSUMPTION: Sample projects may involve developing and executing marketing campaigns, building relationships with industry stakeholders, and analyzing campaign metrics.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does ABS support the professional development of its marketing team members?
- What are the most challenging aspects of working in the marine and offshore industries?
- How does ABS measure the success of its marketing efforts?
- What is the company culture like, and how does it support collaboration and innovation?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up after your interview to express your appreciation and reiterate your interest in the role
- If selected for the position, be prepared to discuss your salary expectations and negotiate the terms of your employment
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
