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Regional Marketing Manager - Saudi Arabia

Genetec
Full-time
Remote
Worldwide
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Regional Marketing Manager - Saudi Arabia

πŸ”Ή Company: Genetec

πŸ”Ή Location: Saudi Arabia (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 17, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Yes

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic and tactical marketing for the META region (Middle East, Turkey, and Africa) within the EMEA region
  • Demand generation and brand awareness building for end-users and partners
  • Budget management and performance tracking for regional marketing activities
  • Collaboration with regional and corporate marketing teams, sales teams, and local agencies
  • Adaptation of corporate programs into local/regional campaigns and tactics

ASSUMPTION: The role requires a balance of strategic planning and hands-on execution, with a strong focus on demand generation and budget management.

πŸ“‹ Key Responsibilities

βœ… Develop and implement regional marketing strategies and plans in collaboration with regional and corporate marketing teams

βœ… Execute and manage marketing campaigns and events to generate new prospects and repeat purchases for the regional sales team

βœ… Oversee the regional marketing budget, track performance, and maximize ROI

βœ… Approve relevant marketing program translated content aligned with regional languages as needed

βœ… Serve as the key contact for all marketing activities in the Saudi Arabia region

βœ… Build and implement integrated programs and campaigns to maximize end-user engagement

βœ… Execute online and offline marketing initiatives, integrating digital, email, print, direct mail, social media, company websites, brand awareness, and drip marketing initiatives

βœ… Develop and manage regional demand generation strategies and campaigns driving new opportunities that convert into pipeline/revenue aligned with regional goals

βœ… Work closely with the Regional Marketing Lead, local PR agencies, and the Global PR team to support the PR strategy for the region

βœ… Market products and solutions aligned with the channel marketing program to key channel partners in the region and help recruit new partners if necessary

βœ… Collaborate with the Regional Marketing Lead and local sales teams to determine the specific goals and engagement for technology partners in the region

ASSUMPTION: The role requires strong project management skills, attention to detail, and the ability to work independently and remotely.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or related field

Experience: 10+ years of tech industry marketing experience in Saudi Arabia roles (field marketing, channel marketing, or marketing communications)

Required Skills:

  • Strong awareness of digital marketing, PR, and events management
  • Demonstrated ability to manage multiple projects, programs, and priorities
  • Ability to work individually and remotely, with a strong attention to detail
  • Strong negotiating skills with vendors, emphasizing highest quality and on-time delivery
  • Self-motivated and results-oriented, with excellent analytical skills and team player attitude
  • Professional-level written and verbal English and Arabic (other languages may assist)
  • Willingness and ability to travel throughout the region

Preferred Skills:

  • Experience with marketing automation tools and CRM systems
  • Familiarity with the Middle East, Turkey, and Africa (META) region

ASSUMPTION: The role requires a strong understanding of the tech industry and marketing trends, as well as experience working in the Saudi Arabia market.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between SAR 30,000 - 45,000 per month, based on industry standards for a senior marketing role in Saudi Arabia with 10+ years of experience. This estimate may vary depending on the candidate's qualifications and the company's internal compensation structure.

Benefits:

  • Health insurance
  • Retirement plan
  • Paid time off (vacation, sick leave, and public holidays)
  • Employee discounts on Genetec products and services

Working Hours: Full-time position with flexible working hours, allowing for a healthy work-life balance

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's internal compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Genetec is a leading technology provider of business intelligence, unified physical security, public safety, and operations. It develops open-platform software, hardware, and cloud-based services for the physical security and public safety industry.

Company Size: Genetec has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Genetec was founded in 1997 and is headquartered in Montreal, Canada, with offices worldwide.

Company Description:

  • Genetec specializes in IP security and public safety solutions, including IP video surveillance, IP access control, license plate recognition, and physical security
  • The company offers a unified platform, Security Center, which integrates various security systems into a single solution
  • Genetec serves enterprise and government organizations through an integrated network of resellers, integrators, and consultants in over 159 countries

Company Specialties:

  • IP Video Surveillance
  • IP Access Control
  • License Plate Recognition
  • Physical Security

Company Website: http://www.genetec.com

ASSUMPTION: Genetec's focus on innovation and emerging technologies makes it an attractive employer for marketing professionals seeking to work in a dynamic and forward-thinking environment.

πŸ“Š Role Analysis

Career Level: Senior Marketing Manager

Reporting Structure: The Regional Marketing Manager reports to the Regional Marketing Lead META (Middle East, Turkey, and Africa) and partners with the sales and marketing teams.

Work Arrangement: This role is remote, with the expectation to travel throughout the region as needed.

Growth Opportunities:

  • Potential career progression into regional or global marketing leadership roles
  • Opportunities to work on diverse projects and campaigns across the META region
  • Chance to collaborate with and learn from experienced marketing professionals within the company

ASSUMPTION: The role offers significant growth opportunities for marketing professionals looking to advance their careers in the tech industry.

🌍 Location & Work Environment

Office Type: Remote, with the expectation to travel throughout the region as needed

Office Location(s): Saudi Arabia

Geographic Context:

  • Saudi Arabia is the largest economy in the Middle East and offers significant opportunities for growth in the tech industry
  • The region's diverse cultural landscape presents unique marketing challenges and opportunities
  • Saudi Arabia's Vision 2030 initiative aims to diversify the country's economy, creating new markets for tech companies like Genetec

Work Schedule: Full-time position with flexible working hours, allowing for a healthy work-life balance

ASSUMPTION: The remote work arrangement and travel requirements may appeal to marketing professionals seeking a balance between work and personal life, while also craving the excitement of international travel.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interviews with the hiring manager and relevant team members
  • Final interview with the Regional Marketing Lead

Key Assessment Areas:

  • Marketing strategy and planning
  • Budget management and ROI optimization
  • Campaign execution and project management
  • Cross-cultural communication and collaboration

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience in tech industry marketing and demand generation
  • Demonstrate your understanding of the Saudi Arabia market and the META region's unique cultural landscape
  • Showcase your ability to manage multiple projects and work independently in a remote environment

ATS Keywords: Marketing, Demand Generation, Public Relations, Channel Marketing, Digital Marketing, Event Management, Project Management, Analytical Skills, Negotiation Skills, Team Player, Attention to Detail, Self-Motivated, Results-Oriented, Bilingual Communication, Strategic Planning, Budget Management

ASSUMPTION: Applicants should tailor their resumes and cover letters to emphasize their relevant experience and skills, as well as their understanding of the Saudi Arabia market and the META region.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., Marketo, Pardot)
  • CRM systems (e.g., Salesforce, HubSpot)
  • Project management tools (e.g., Asana, Trello)
  • Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with marketing automation tools and CRM systems is preferred, as they are essential for managing marketing campaigns and tracking performance.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer focus
  • Integrity
  • Collaboration

Work Style:

  • Dynamic and fast-paced environment
  • Results-driven and data-focused
  • Collaborative and team-oriented

Self-Assessment Questions:

  • Do you thrive in a dynamic and fast-paced environment, and can you manage multiple projects simultaneously?
  • Are you comfortable working remotely and independently, with a strong attention to detail?
  • Do you possess excellent analytical skills and a results-oriented mindset?
  • Are you a team player with strong communication skills, able to collaborate effectively with diverse teams across different regions?

ASSUMPTION: Applicants should assess their fit with Genetec's company values and work style, as well as their ability to thrive in a remote and dynamic environment.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a remote work environment
  • Adapting to the unique cultural landscape and marketing requirements of the META region
  • Balancing strategic planning with hands-on campaign execution and project management
  • Travel requirements for regional events and meetings

ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to diverse cultural environments, and balance strategic planning with hands-on execution in a remote work setting.

πŸ“ˆ Similar Roles Comparison

  • Regional Marketing Manager roles in other tech companies may have different reporting structures, budget sizes, and regional focuses
  • Genetec's focus on innovation and emerging technologies sets it apart from competitors in the physical security and public safety industry
  • Career progression opportunities may vary depending on the company's size and structure

ASSUMPTION: Applicants should research similar roles in other tech companies to understand the unique aspects of Genetec's Regional Marketing Manager position and its potential for career growth.

πŸ“ Sample Projects

  • Developing and executing a regional marketing campaign to drive demand for Genetec's unified security platform in the Saudi Arabia market
  • Managing a regional event or trade show, including vendor negotiations, logistics, and on-site execution
  • Collaborating with the global PR team to secure regional media coverage and increase brand awareness in the META region

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their ability to adapt them to the unique requirements of the META region and the Saudi Arabia market.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing campaigns and events executed in the META region, and how this role contributes to their success?
  • How does the Regional Marketing Manager collaborate with the regional sales team to ensure marketing efforts align with sales objectives?
  • What are the key challenges and opportunities facing the META region's physical security and public safety market, and how does this role address them?
  • How does Genetec support the professional development and growth of its marketing team members?
  • What is the company's long-term vision for the META region, and how does this role contribute to its achievement?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their understanding of the role, the company, and the META region's market dynamics.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience in tech industry marketing and demand generation
  • Prepare examples of your marketing campaigns and their results, demonstrating your ability to manage multiple projects and work independently
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.