Regional Marketing Manager, Enterprise East & Canada

📌 Core Information

🔹 Job Title: Regional Marketing Manager, Enterprise East & Canada

🔹 Company: CyberArk

🔹 Location: Philadelphia, Pennsylvania, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading regional demand generation efforts to build strong, qualified pipeline
• Developing and executing account-based GTM programs
• Collaborating with sales, SDRs, and channel teams to drive revenue growth
• Working cross-functionally with global marketing teams to deliver compelling activities and messaging

ASSUMPTION: This role requires a strategic, data-driven marketer with a strong background in field, channel, or partner marketing. The ideal candidate will have a proven track record of driving high-impact programs and a passion for working cross-functionally.

📋 Key Responsibilities

✅ Plan, design, and execute compelling revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing aligned to target accounts

✅ Collaborate with channel and business development teams to jointly go-to-market with compelling sales enablement and marketing activities

✅ Identify, manage, coordinate resources, and measure the effectiveness of channel, CyberArk, and industry events in the Central region

✅ Work with aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads

✅ Partner with the AMS ABX lead on targeted, industry-focused programs to drive high ASPs and win rates at top accounts

✅ Work with Global Solutions Marketers to tailor field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions

ASSUMPTION: The role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication and collaboration skills are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing

Required Skills:

• Proven ability to develop marketing programs with accountability to pipeline goals
• Experience developing and executing account-based marketing strategies
• Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso
• Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation
• Excellent oral and written communication skills
• Ability to travel, averaging 20% of time

Preferred Skills:

• Experience in the information security space
• Fluency in French or Spanish

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of formal education. Fluency in a second language is not required but may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $108,000 - $145,000/year, plus commissions or discretionary bonus based on performance

Benefits:

• Medical, dental, vision, financial, and other benefits

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the required experience level. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: CyberArk is a global leader in identity security, focused on privileged access management

Company Size: Medium (201-500 employees)

Founded: 1999

Company Description:

• CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle
• The company helps the world's leading organizations secure their most critical assets
• CyberArk is committed to protecting the digital world and revolutionizing identity security

Company Specialties:

• Privileged Access Management (PAM)
• Identity Security
• Cybersecurity
• Access Management
• Identity and Access Management (IAM)

Company Website: www.cyberark.com

ASSUMPTION: CyberArk's focus on identity security makes it an attractive employer for candidates interested in the cybersecurity industry. The company's commitment to innovation and customer success drives its growth and success in the market.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with significant responsibility for regional pipeline generation and strategic program development

Reporting Structure: Reports to the Senior Director of Americas Field Marketing

Work Arrangement: On-site, with an average of 20% travel

Growth Opportunities:

• Potential to take on more responsibility and advance within the marketing organization
• Opportunity to work on high-impact programs and drive significant business results
• Chance to collaborate with global teams and gain exposure to international markets

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills, take on more responsibility, and advance within the organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Philadelphia, Pennsylvania, United States

Geographic Context:

• The Philadelphia region is home to a diverse range of industries, including healthcare, education, and technology
• The area offers a mix of urban and suburban living options, with a variety of cultural attractions and recreational opportunities
• The region is well-connected by public transportation and major highways, making it easy to commute to work

Work Schedule: Full-time, typically 40 hours per week, with an average of 20% travel

ASSUMPTION: The Philadelphia office provides a collaborative and dynamic work environment, with opportunities to work with talented professionals from diverse backgrounds. The region's strong job market and diverse industries make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the senior director or another executive
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and program development
• Data-driven decision-making and analytics
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork

ATS Keywords: Regional Marketing, Field Marketing, Channel Marketing, Partner Marketing, Demand Generation, Account-Based Marketing, Pipeline Creation, Sales Enablement, Marketing Automation, CRM Tools, Data-Driven, Communication, Collaboration, Strategic Marketing, Revenue Marketing

ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit. Successful candidates will be able to demonstrate their ability to develop and execute high-impact marketing programs and drive revenue growth.

🛠️ Tools & Technologies

• Marketo
• Salesforce.com
• Demandbase/6Sense
• Outreach/SalesLoft
• Reachdesk/Sendoso

ASSUMPTION: Proficiency in these marketing automation and CRM tools is essential for success in this role. Candidates should be comfortable using these platforms and able to demonstrate their ability to leverage them to drive marketing results.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Success
• Integrity
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong data-driven approach to marketing and a passion for driving results?
• Are you adaptable and responsive to change?

ASSUMPTION: CyberArk's culture is fast-paced, dynamic, and collaborative, with a strong focus on innovation and customer success. Candidates who are adaptable, data-driven, and results-focused will be well-suited to this work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with a diverse range of stakeholders, including sales, marketing, and channel teams
• Driving results in a fast-paced, dynamic work environment
• Keeping up with the latest trends and best practices in marketing automation and CRM tools

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Candidates should be comfortable working in a fast-paced, dynamic environment and collaborating with diverse teams.

📈 Similar Roles Comparison

• Compared to other regional marketing manager roles, this position places a greater emphasis on account-based marketing and strategic program development
• CyberArk's focus on identity security differentiates it from other companies in the broader cybersecurity market
• This role offers significant growth potential and the opportunity to work on high-impact programs

ASSUMPTION: This role is well-suited to candidates with a strong background in field, channel, or partner marketing, as well as a passion for strategic program development and driving revenue growth. The company's focus on identity security makes it an attractive employer for candidates interested in the cybersecurity industry.

📝 Sample Projects

• Developing and executing a targeted, industry-focused program to drive high ASPs and win rates at top accounts
• Collaborating with global solutions marketers to tailor field activity and content for specific audiences based on intent and propensity
• Identifying, managing, coordinating resources, and measuring the effectiveness of channel, CyberArk, and industry events in the Central region

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role. Candidates should be comfortable working on high-impact programs and driving revenue growth.

❓ Key Questions to Ask During Interview

• Can you describe the most successful marketing program you've developed and executed? What was the outcome?
• How do you approach working collaboratively with cross-functional teams to drive results?
• Can you provide an example of a time when you had to adapt to a significant change in your marketing strategy or plan?
• How do you prioritize and manage multiple projects and priorities simultaneously?
• What is your approach to data-driven marketing and how do you use data to inform your strategies and tactics?

ASSUMPTION: These interview questions are designed to assess the candidate's marketing skills, strategic thinking, and cultural fit. Successful candidates will be able to demonstrate their ability to develop and execute high-impact marketing programs and drive revenue growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
• Research CyberArk's company values and be prepared to discuss how your personal values align with the company's mission and culture
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.