📌 Core Information
🔹 Job Title: Regional Marketing Manager
🔹 Company: Goddard Enterprises Ltd.
🔹 Location: Barbados, Wildey
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and driving a cohesive regional marketing strategy
- Managing relationships with OEM partners and external agencies
- Coordinating marketing efforts across multiple dealerships
- Analyzing performance and optimizing marketing investments
- Collaborating with dealership teams and global automotive OEM partners
ASSUMPTION: This role requires a high level of strategic thinking, stakeholder management, and analytical skills to balance global brand standards with local market dynamics.
📋 Key Responsibilities
✅ Develop and implement regional marketing strategies that support sales targets and brand development
✅ Manage relationships with OEM partners and external agencies to deliver brand-aligned, performance-driven campaigns
✅ Coordinate marketing activities across dealerships, ensuring consistent execution and local relevance
✅ Monitor and analyze marketing performance, using data to optimize campaigns and inform strategy
✅ Prepare regular reports on marketing outcomes, insights, and recommendations for executive leadership and OEM partners
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field; MBA is a strong advantage
Experience: Minimum of 6 years of experience in marketing, with at least 3 years in a strategic role managing brands, campaigns, and agencies
Required Skills:
- Proven ability to manage marketing activities across multiple geographies or dealerships
- Strong understanding of brand compliance and cross-functional collaboration with OEM partners
- Excellent communication, negotiation, and project management skills
- Fluency in English; proficiency in Spanish is a plus
Preferred Skills:
- Knowledge of Caribbean markets and consumer behaviour
- Experience in distributor-franchise retail models
- Skilled in marketing analytics, CRM, and digital performance metrics
- Multilingual capabilities
- Collaborative, hands-on leadership style
ASSUMPTION: Experience working with or for global automotive brands or OEMs is highly preferred but not strictly required, as the right candidate can quickly adapt to the industry.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Regional Marketing Manager role with 5-10 years of experience in the Caribbean, the estimated salary range is BBD 80,000 - 120,000 per annum (USD 36,000 - 54,000).
Benefits:
- Competitive compensation package, including bonus potential
- Company vehicle allowance
- A collaborative and entrepreneurial work environment
- Opportunity to work with respected global automotive brands and contribute to regional growth
Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Goddard Enterprises Ltd. operates in the capital markets industry, with a focus on catering, automotive, building supplies, manufacturing, services, and finance.
Company Size: With 1,001-5,000 employees, Goddard Enterprises Ltd. offers a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: Goddard Enterprises Ltd. was founded in 1921 and has since grown into a publicly traded Barbadian company listed on the Stock Exchange.
Company Description:
- Goddard Enterprises Ltd. is comprised of subsidiaries and associated companies operating in various industries
- The company is committed to delivering high-quality products and services to its customers
- Goddard Enterprises Ltd. fosters a collaborative and entrepreneurial work environment
Company Specialties:
- Catering
- Automotive
- Building supplies
- Manufacturing
- Services
- Finance and import distribution
Company Website: https://www.goddardenterprisesltd.com/
ASSUMPTION: Goddard Enterprises Ltd. is a well-established company with a strong reputation in the Barbadian market, offering a dynamic work environment with opportunities for professional growth.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Regional Sales & Product Manager.
Reporting Structure: The Regional Marketing Manager will oversee dealership-level marketing efforts and collaborate with external agencies and OEM partners.
Work Arrangement: This is an on-site role, with occasional travel to dealerships and OEM partner locations across the Caribbean.
Growth Opportunities:
- Potential to expand the role's scope as the company grows and enters new markets
- Opportunities to work with global automotive brands and contribute to regional growth
- Possibility to develop and mentor junior marketing team members
ASSUMPTION: This role offers significant growth potential, as the company continues to expand its presence in the Caribbean and beyond.
🌍 Location & Work Environment
Office Type: The office is located in Wildey, Barbados, with a collaborative and entrepreneurial work environment.
Office Location(s): Goddard Enterprises Ltd. headquarters is located at P.O. Box 502, Bridgetown, Barbados BB1654, BB.
Geographic Context:
- Barbados is an island nation in the Caribbean, known for its beautiful beaches and warm climate
- The Wildey area is a bustling commercial district with easy access to amenities and public transportation
- Barbados offers a high quality of life, with a mix of urban and rural environments
Work Schedule: The work schedule is typically Monday to Friday, with occasional weekend work as needed to support dealership events or campaigns.
ASSUMPTION: The location and work environment offer a pleasant and engaging atmosphere, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and relevant team members
- Final interview with the Regional Sales & Product Manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Demonstrate your understanding of the automotive industry and regional market dynamics
- Prepare examples of your strategic thinking and problem-solving skills
- Showcase your ability to manage multiple projects and stakeholders
ATS Keywords: Regional Marketing, Strategic Planning, OEM Relationship Management, Agency Oversight, Marketing Performance Analysis, Brand Compliance, Caribbean Markets, Automotive Industry, Cross-Functional Collaboration
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team, but typically follows a structured, multi-stage approach to assess the candidate's fit for the role.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- Google Analytics and other web analytics tools
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Collaboration
- Innovation
- Accountability
Work Style:
- Collaborative and entrepreneurial
- Data-driven and analytical
- Results-oriented and proactive
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you comfortable managing multiple projects and stakeholders simultaneously?
- Do you possess strong analytical skills and a data-driven approach to decision-making?
- Are you passionate about the automotive industry and committed to delivering high-quality marketing campaigns?
ASSUMPTION: Goddard Enterprises Ltd. values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table.
⚠️ Potential Challenges
- Managing multiple dealerships with varying local market dynamics and customer needs
- Balancing global brand standards with local market requirements
- Collaborating effectively with external agencies and OEM partners
- Adapting to a fast-paced, ever-changing market and regulatory environment
ASSUMPTION: These challenges can be overcome through strong strategic thinking, cross-functional collaboration, and a data-driven approach to marketing.
📈 Similar Roles Comparison
- Regional Marketing Manager vs. National Marketing Manager: Regional roles require a deeper understanding of local market dynamics and more frequent travel, while national roles focus on broader market trends and strategic planning
- Regional Marketing Manager vs. Global Marketing Manager: Global roles require a broader, more holistic view of the market, while regional roles focus on specific geographic areas and local market nuances
- Career path: Regional Marketing Manager roles can serve as a stepping stone to more senior marketing positions, such as Vice President of Marketing or Chief Marketing Officer
ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the company's size, industry, and market focus.
📝 Sample Projects
- Developing and implementing a regional marketing strategy to support the launch of a new automotive model
- Managing a regional advertising campaign across multiple dealerships and digital channels
- Conducting a market analysis to identify opportunities for brand expansion or product line extension
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and analytical nature of the Regional Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the regional marketing function?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing initiatives, and what KPIs are most important?
- What is the company's approach to fostering a collaborative and inclusive work environment?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, while also providing valuable insights into the organization's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of your strategic thinking and problem-solving skills
- Showcase your ability to manage multiple projects and stakeholders
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
