Regional Marketing Manager, Household Care

📌 Core Information

🔹 Job Title: Regional Marketing Manager, Household Care

🔹 Company: Novonesis

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Significantly impacting growth targets and sales numbers for SEA
• Managing projects from insight development to implementation
• Collaborating with various stakeholders and sales teams
• Driving growth and strategy for household care products

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ Manage projects from insight development to final stage of implementation, ensuring our product offerings meet customers’, market, and competitive demands

✅ Special focus on driving growth with top priority customers in SEA

✅ Take ownership of N2M (near to market), concept/launch projects and co-own pipeline creation

✅ Develop and manage business cases, driving the execution of PoC (commercial/technical) anchoring

✅ Work closely with various stakeholders both within Novonesis and externally to create results

✅ Partner with sales teams for pricing and portfolio strategy

✅ Identify white space and strategy with commercial team to drive penetration for household care in the region

✅ Support Must Win Battles and MTP planning for the SEA HHC business in the annual cycle

✅ Plan and manage marketing budget for the year

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and operational management, requiring strong organizational and communication skills.

🎯 Required Qualifications

Education: A Master or bachelor business education (e.g., B.Sc./M.Sc. or MBA in Business or Marketing) or a technical education (e.g., B.Sc. or M.Sc. in engineering combined with an MBA)

Experience: Proven experience from technical and/or commercial roles preferably in a B2B specialty company or a MNC FMCG company, where strong business acumen and business development skills have been demonstrated

Required Skills:

• Project management skills
• International experience (preferred)
• Fluent spoken and written English

Preferred Skills:

• Experience in the biotechnology or related industries
• Bilingual or multilingual proficiency

ASSUMPTION: Candidates with a strong background in marketing, business development, or a related field, along with relevant industry experience, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between MYR 150,000 - 250,000 per annum, based on industry standards for a Regional Marketing Manager with 5-10 years of experience in Malaysia.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and innovative work environment

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexibility for occasional remote work and overtime as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Novonesis operates in the biotechnology research industry, focusing on enzymes, functional proteins, and microorganisms to create biosolutions that transform various sectors, including household care.

Company Size: Novonesis is a large organization with 5,001-10,000 employees globally, providing ample opportunities for collaboration and growth.

Founded: Novonesis was founded over a century ago and has since grown into a global leader in biosolutions, with a strong commitment to sustainability and innovation.

Company Description:

• Novonesis believes in the power of biology to tackle global challenges
• Offers a dynamic and innovative work environment
• Provides opportunities for professional growth and development

Company Specialties:

• Enzyme technology
• Functional proteins
• Microorganisms

Company Website: novonesis.com

ASSUMPTION: Novonesis' focus on biosolutions and sustainability makes it an attractive employer for candidates interested in making a positive impact on the world.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the organization.

Reporting Structure: The Regional Marketing Manager reports directly to the Head of Marketing for the SEA region and works closely with various stakeholders, including sales teams and other marketing professionals.

Work Arrangement: This is an on-site position based in Kuala Lumpur, with occasional remote work and flexibility for overtime as needed.

Growth Opportunities:

• Potential advancement to senior management roles within the marketing department
• Expansion of responsibilities to cover additional regions or product categories
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: Candidates with strong leadership potential and a desire to grow within the organization will find ample opportunities for career advancement at Novonesis.

🌍 Location & Work Environment

Office Type: Novonesis' Kuala Lumpur office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is a vibrant, multicultural city with a cost of living that is generally lower than other major Southeast Asian cities
• The city offers a mix of modern amenities and traditional cultural experiences
• Kuala Lumpur is well-connected by air, making it easy to travel to other parts of Southeast Asia and beyond

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexibility for occasional remote work and overtime as needed

ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment will thrive in Novonesis' Kuala Lumpur office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final round interviews with senior leadership

Key Assessment Areas:

• Problem-solving skills
• Strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with Novonesis' values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on projects and initiatives that demonstrate your ability to drive growth and strategy
• Tailor your cover letter to emphasize your fit with Novonesis' mission and values
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Regional Marketing, Household Care, Project Management, Stakeholder Management, Strategic Thinking, Tactical Planning, Operational Execution, Market Insight Development, Business Case Development, Pricing Strategy, Portfolio Strategy, White Space Identification, Marketing Budget Planning

ASSUMPTION: Novonesis' hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: Candidates should have experience with relevant marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on driving results and making an impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with diverse teams?
• Do you have a proven track record of driving results and making an impact in your previous roles?

ASSUMPTION: Candidates who are innovative, sustainability-focused, and collaborative will be well-suited to Novonesis' work environment and culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse stakeholders and teams across different regions and functions
• Adapting to a fast-paced, dynamic work environment
• Navigating a large, global organization with a complex structure

ASSUMPTION: Candidates who are organized, adaptable, and effective communicators will be well-equipped to overcome these challenges and succeed in the role.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position has a strong focus on driving growth and strategy for household care products in the SEA region
• Novonesis' focus on biosolutions and sustainability sets it apart from other companies in the biotechnology research industry
• This role offers opportunities for career growth and advancement within the organization

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when comparing it to other marketing positions.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new household care product in the SEA region
• Conducting market research to identify white space opportunities for household care products in the region
• Managing a team to create and implement a marketing strategy to drive growth with top priority customers in the SEA region

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of initiatives they may work on in this role, but the specific projects and responsibilities may vary based on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department for the SEA region?
• How does Novonesis support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Novonesis approach sustainability and innovation in the household care category?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, allowing them to make an informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Novonesis careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interviews by researching Novonesis and the household care industry, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.