📌 Core Information
🔹 Job Title: Regional Marketing Manager — Public Sector
🔹 Company: CyberArk
🔹 Location: Washington, DC, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Federal and SLED sectors
- Collaborating with cross-functional teams to drive pipeline and revenue growth
- Managing channel and event marketing activities
- Working with marketing fulfillment houses for event materials
- Partnering with industry experts and global solutions marketers to drive expansion opportunities
ASSUMPTION: This role requires a strategic mindset, strong attention to detail, and experience in public sector marketing to succeed.
📋 Key Responsibilities
✅ Plan, design, and execute revenue and pipeline acceleration marketing programs for Federal and SLED sectors
✅ Collaborate with sales, marketing, and channel teams to build strong, qualified pipeline and enable sales
✅ Identify, manage, and coordinate resources for channel, CyberArk, and industry events in the Public Sector
✅ Work with contracted marketing fulfillment house to ensure timely shipments of event materials
✅ Partner with industry marketing and public sector experts to drive increased ASPs and win rates at top accounts
✅ Tailor field activity and content for specific audiences based on intent and propensity to drive expansion opportunities
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple programs and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing in public sector
Required Skills:
- Proven ability to develop marketing strategy and programs with the channel or technology partners
- Experience developing and executing account-based marketing strategies
- Proficiency with marketing automation and CRM tools
- Data-driven mindset with a passion for sharing accountability and urgency with sales on pipeline creation
- Excellent oral and written communication skills
- Ability to travel, averaging 20% of time
Preferred Skills:
- Experience with specific marketing automation and CRM tools (Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, Reachdesk/Sendoso)
- Familiarity with the information security space
ASSUMPTION: Candidates with experience in public sector marketing and a strong understanding of marketing automation tools will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $108,000 - $150,000/year, plus commissions or discretionary bonus based on performance
Benefits:
- Medical
- Dental
- Vision
- Financial
- Other Benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the given experience level. Benefits may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: CyberArk is a global leader in identity security, focused on privileged access management
Company Size: CyberArk has a medium-sized workforce, which allows for a more intimate work environment and closer collaboration among teams
Founded: CyberArk was founded in 1999 and has since grown to become a publicly-traded company on the NASDAQ
Company Description:
- CyberArk is dedicated to helping organizations stay ahead of ever-evolving threats
- The company offers the most comprehensive security offering for any identity, human or machine, across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle
- CyberArk's mission is to protect critical assets and enable secure digital transformation
Company Specialties:
- Privileged Access Management
- Identity Security
- Cybersecurity
Company Website: www.cyberark.com
ASSUMPTION: CyberArk's focus on identity security and privileged access management makes this role an excellent fit for candidates interested in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, offering opportunities for growth and advancement within the marketing department
Reporting Structure: The Regional Marketing Manager reports directly to the Senior Director of Americas Field Marketing
Work Arrangement: This role requires an on-site presence, with an average travel requirement of 20% of the time
Growth Opportunities:
- Expanding marketing programs and strategies to new sectors and regions
- Developing expertise in account-based marketing and other advanced marketing techniques
- Potential career progression to a senior marketing role or management position
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their marketing careers in the public sector.
🌍 Location & Work Environment
Office Type: CyberArk's Washington, DC office is a professional and collaborative workspace
Office Location(s): 1111 19th Street NW, Suite 1200, Washington, DC 20036
Geographic Context:
- The Washington, DC area offers a vibrant and diverse cultural scene, with numerous museums, theaters, and historical sites
- The region is home to many federal agencies and contractors, providing ample networking opportunities for public sector professionals
- The cost of living in the DC area is generally higher than the national average, with median home prices around $600,000
Work Schedule: The standard workweek is Monday through Friday, with some flexibility for remote work as needed
ASSUMPTION: Candidates should be comfortable working in an on-site environment and be prepared to travel occasionally for events and meetings.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and program development
- Cross-functional collaboration and communication
- Data-driven decision making and pipeline creation
- Event management and coordination
Application Tips:
- Highlight your public sector marketing experience and relevant achievements in your resume
- Tailor your cover letter to demonstrate your understanding of CyberArk's mission and the role's responsibilities
- Prepare examples of successful marketing campaigns or projects you've led in the past
ATS Keywords: Public Sector, Field Marketing, Partner Marketing, Channel Marketing, Marketing Strategy, Account-Based Marketing, Marketing Automation, CRM Tools, Pipeline Creation, Sales Enablement, Event Management
ASSUMPTION: CyberArk's hiring process is designed to assess candidates' strategic thinking, creativity, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Marketo
- Salesforce.com
- Demandbase/6Sense
- Outreach/SalesLoft
- Reachdesk/Sendoso
ASSUMPTION: Proficiency with marketing automation and CRM tools is essential for success in this role, as they are used to manage and execute marketing programs and track performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Strategic and data-driven
- Collaborative and cross-functional
- Adaptable and responsive to change
- Results-oriented and accountable for pipeline creation
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies in the public sector?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing circumstances?
- How do you prioritize and manage multiple marketing programs and stakeholders simultaneously?
ASSUMPTION: Candidates who align with CyberArk's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple marketing programs and stakeholders simultaneously
- Keeping up with the latest marketing trends and technologies in the public sector
- Adapting marketing strategies to changing circumstances and priorities
- Occasional travel requirements for events and meetings
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the public sector, requiring a deep understanding of federal and state/local government markets
- This role offers the opportunity to work with a wide range of marketing channels and stakeholders, providing a broad and varied experience
- Career progression in this role could lead to senior marketing or management positions within CyberArk or other organizations
ASSUMPTION: Candidates should consider their interest in public sector marketing and career growth opportunities when comparing this role to similar positions.
📝 Sample Projects
- Developing and executing a targeted marketing campaign for a specific federal agency
- Collaborating with channel partners to create co-marketing programs and drive pipeline growth
- Managing a large-scale event, including logistics, vendor coordination, and on-site execution
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into CyberArk's overall marketing strategy for the public sector?
- What are the most significant challenges facing the public sector marketing team currently, and how can this role address them?
- How does CyberArk support the professional development and growth of its marketing employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
- How does CyberArk measure the success of its marketing programs, and how will my performance be evaluated in this role?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your public sector marketing experience and relevant achievements in your resume
- Tailor your cover letter to demonstrate your understanding of CyberArk's mission and the role's responsibilities
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
