Regional Marketing Officer

📌 Core Information

🔹 Job Title: Regional Marketing Officer

🔹 Company: Azeus Convene

🔹 Location: Noida, Uttar Pradesh, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing campaigns tailored for the Middle East, MEENA, and GCC regions
• Collaborating with sales, business development, and product teams to align marketing strategies with revenue goals
• Building partnerships with local media, resellers, or influencers to drive brand awareness
• Generating leads through digital marketing, webinars, email campaigns, and regional events
• Analyzing campaign performance and adjusting strategies for continuous improvement

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving regional growth and market penetration.

📋 Key Responsibilities

✅ Plan and execute regional marketing campaigns tailored for the Middle East, MEENA, and GCC regions

✅ Develop and localize content, messaging, and positioning to align with market needs

✅ Collaborate closely with sales, business development, and product teams to align marketing strategies with revenue goals

✅ Build partnerships with local media, resellers, or influencers to drive brand awareness

✅ Generate leads through digital marketing, webinars, email campaigns, and regional events

✅ Analyze campaign performance and adjust strategies for continuous improvement

✅ Manage budgets, timelines, and external agencies as required

ASSUMPTION: The role may evolve based on market dynamics and company priorities, requiring adaptability and flexibility.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred)

Experience: Minimum 5 years of experience in global/regional marketing, particularly within the IT/SaaS sector

Required Skills:

• Proven success in executing multi-channel campaigns targeting enterprise clients
• Exceptional communication, project management, and collaboration skills
• Strong exposure to Middle East, MEENA, and GCC markets

Preferred Skills:

• Fluency in Arabic or other regional languages
• Experience with marketing automation tools

ASSUMPTION: Candidates with experience in the software industry and a strong understanding of enterprise clients will be at an advantage.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Provident Fund (PF)
• Health Insurance

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is an estimate and may vary based on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees

Founded: 1990 (as Azeus, Convene is a product of Azeus)

Company Description:

• Azeus Convene is a multi-awarded, board portal and collaboration software provider used by board directors and senior executives across 100+ countries
• Recognized for excellence and innovation, Azeus has built a global presence delivering secure and efficient digital meeting solutions

Company Specialties:

• Board Management Software
• Board Meeting Software
• Board Meeting App
• Paperless Meeting
• Paperless Board Meeting
• Board of Directors
• Virtual AGM
• Annual General Meeting
• AGM
• Corporate Secretaries
• Corporate Governance
• Board Meetings
• Board Portal
• Virtual Meetings
• Remote Meetings
• Meeting Minutes
• Executive Assistant
• Digital Meetings
• Meeting Agenda
• and Hybrid AGM

Company Website: www.azeusconvene.com

ASSUMPTION: Azeus Convene is a well-established company with a strong global presence, offering opportunities for growth and development in the software industry.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with regional focus

Reporting Structure: This role reports directly to the Global Marketing Director and works closely with regional sales teams

Work Arrangement: On-site, with occasional travel to the Middle East, MEENA, and GCC regions

Growth Opportunities:

• Potential to expand the role's scope based on performance and market demands
• Opportunities to work with and learn from experienced marketing professionals
• Possibility to progress to a leadership role within the marketing department

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's regional growth and expansion.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Noida, Uttar Pradesh, India

Geographic Context:

• Noida is a bustling city in the National Capital Region (NCR) of India, offering a mix of urban and suburban living
• The city is well-connected by road, rail, and metro, with easy access to New Delhi
• Noida is home to numerous multinational corporations and IT companies

Work Schedule: Full-time (40 hours/week) with flexible working hours and occasional travel

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-depth interview with the Global Marketing Director and regional sales team
• Final round interview with the company's leadership team

Key Assessment Areas:

• Marketing strategy and campaign development
• Market knowledge and understanding of enterprise clients
• Communication and presentation skills
• Problem-solving and adaptability

Application Tips:

• Highlight relevant experience in global/regional marketing and enterprise client targeting
• Demonstrate a strong understanding of the Middle East, MEENA, and GCC markets
• Showcase successful campaign examples and their impact on business growth
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: Regional Marketing, B2B Marketing, Campaign Execution, Enterprise Targeting, Middle East, MEENA, GCC, Lead Generation, Digital Marketing, Project Management, Market Analysis, Communication, Partnership Building, Budget Management, Event Planning, Sales Alignment, Localization, Brand Awareness

ASSUMPTION: The application process is thorough and competitive, with a strong focus on finding the best fit for the company's regional growth strategy.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The role may require familiarity with specific marketing tools and technologies, with opportunities to learn and develop new skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on continuous improvement
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong customer focus and a passion for driving business growth?

ASSUMPTION: Azeus Convene values employees who are innovative, customer-focused, and collaborative, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple stakeholders and regional teams
• Adapting to cultural differences and market nuances in the Middle East, MEENA, and GCC regions
• Balancing strategic planning with day-to-day campaign execution
• Meeting and exceeding ambitious growth targets

ASSUMPTION: The role presents unique challenges and opportunities for growth, requiring strong adaptability and resilience.

📈 Similar Roles Comparison

• Unlike other regional marketing roles, this position focuses on the Middle East, MEENA, and GCC markets, offering a unique opportunity to drive regional growth
• Compared to other marketing roles, this position requires a strong understanding of enterprise clients and a strategic mindset
• Career progression may involve moving into a leadership role within the marketing department or expanding the role's scope based on performance

ASSUMPTION: This role offers a unique blend of regional focus, strategic planning, and hands-on campaign execution, setting it apart from other marketing positions.

📝 Sample Projects

• Developing and executing a regional marketing campaign for a new product launch in the GCC
• Building and maintaining relationships with local media outlets and influencers in the Middle East
• Analyzing campaign performance and optimizing strategies to improve lead generation and conversion rates

ASSUMPTION: Sample projects may vary based on market demands, company priorities, and the candidate's skills and experiences.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with the global marketing team and regional sales teams?
• What are the most significant challenges facing the Middle East, MEENA, and GCC markets, and how can this role address them?
• What opportunities are there for professional development and growth within the marketing department?
• How does Azeus Convene support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates a strong interest in the role and a commitment to driving regional growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful marketing campaigns and their impact on business growth
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.