📌 Core Information
🔹 Job Title: Regional Marketing Partner
🔹 Company: Checkmarx
🔹 Location: Pune, Maharashtra, India
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing strategies to drive demand and support pipeline generation.
- Planning and executing integrated multi-channel campaigns, with a strong focus on event marketing.
- Collaborating with internal stakeholders, including sales, pre-sales, channel, and global marketing teams.
- Managing regional marketing budgets, tracking performance, and reporting on KPIs.
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on regional market dynamics and local execution.
📋 Key Responsibilities
✅ Own all marketing efforts in the IMEA region, aligning closely with regional sales leadership to support pipeline generation and business objectives.
✅ Translate global marketing strategy into local execution plans tailored to regional market dynamics, personas, and industries.
✅ Plan, localize, and execute integrated multi-channel campaigns (email, digital ads, webinars, social, ABM) targeting relevant personas and sectors.
✅ Lead the execution of digital, virtual, and in-person events, including trade shows, user groups, workshops, and hospitality engagements.
✅ Collaborate closely with internal stakeholders, including Sales, Pre-Sales, Channel, and Global Marketing, to align programs with business goals.
✅ Drive joint marketing campaigns with resellers and distributors, aligning MDF usage with business priorities.
✅ Partner with corporate marketing to localize and adapt global content for regional relevance.
✅ Support local PR initiatives to elevate brand visibility and thought leadership in target countries.
✅ Manage the regional marketing budget, track performance, and report on KPIs including ROI, lead volume, and pipeline influence.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing success in a dynamic region.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-7 years of B2B marketing experience in the technology or cybersecurity industry, ideally in a field or channel marketing role.
Required Skills:
- Proven ability to plan and execute integrated, multi-channel marketing campaigns, with a strong emphasis on event marketing and regional execution.
- Experience working with channel partners, including co-marketing and MDF planning.
- Strong knowledge of digital marketing tools (e.g., HubSpot, Salesforce, LinkedIn Campaign Manager).
- Analytical and data-driven, with the ability to interpret campaign performance and pivot strategy accordingly.
- Excellent communication skills in English—both written and verbal; knowledge of regional languages is a plus.
Preferred Skills:
- Experience working in the Asia Pacific, Middle East & Africa (AMA) region.
- Familiarity with the Checkmarx brand and products.
ASSUMPTION: Candidates should have a proven track record in B2B marketing, with a strong focus on event marketing and regional execution. Familiarity with the Checkmarx brand and products is a plus but not required.
💰 Compensation & Benefits
Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated, based on industry standards for a marketing manager with 5-10 years of experience in the technology sector in Pune)
Benefits:
- Professional Development
- Challenging Careers
- Competitive Compensation
- Great Work-Life Balance
- Great Benefits
- Perks Throughout The Year
Working Hours: Full-time, with occasional travel up to 20% for industry events, trade shows, and regional meetings.
ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager with 5-10 years of experience in the technology sector in Pune. The actual salary may vary based on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 501-1,000 employees
Founded: 2006
Company Description:
- Checkmarx helps the world’s largest enterprises get ahead of application risk without slowing down development.
- The company offers a cloud-native AppSec platform that enables CISOs, AppSec, and development leaders to prioritize their teams’ focus on what impacts their business.
- Checkmarx serves more than 1,800 customers, including 60 percent of all Fortune 100 organizations.
Company Specialties:
- Application Security
- AppSec
- Software Security
- DevOps
- Application Security Testing
- Static Application Security Testing
- Interactive Application Security Testing
- Software Composition Analysis
- Developer Training
- and DevSecOps
Company Website: http://www.checkmarx.com
ASSUMPTION: Checkmarx is a well-established company in the application security space, with a strong focus on helping enterprises build #DevSecTrust.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and career progression within the marketing function.
Reporting Structure: This role reports to the AMA Regional & Partner Marketing Director.
Work Arrangement: On-site, with occasional travel up to 20% for industry events, trade shows, and regional meetings.
Growth Opportunities:
- Potential to take on more regional responsibilities and grow into a regional marketing leadership role.
- Opportunity to work on high-impact marketing campaigns and make a significant contribution to the company's growth in the IMEA region.
- Access to professional development opportunities and challenging careers within the marketing function.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact in a dynamic region and grow their career within the marketing function.
🌍 Location & Work Environment
Office Type: On-site, with occasional travel up to 20% for industry events, trade shows, and regional meetings.
Office Location(s): Pune, Maharashtra, India
Geographic Context:
- Pune is the second-largest city in the Indian state of Maharashtra and is known for its educational institutions, IT industry, and manufacturing.
- The city has a tropical savanna climate, with hot and humid summers and mild winters.
- Pune is well-connected by air, rail, and road, with a growing infrastructure and urban development.
Work Schedule: Full-time, with occasional travel up to 20% for industry events, trade shows, and regional meetings.
ASSUMPTION: Pune offers a vibrant and growing IT industry, with a strong focus on education and innovation. The city's tropical savanna climate may be a consideration for some candidates.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the AMA Regional & Partner Marketing Director
- Final interview with the regional sales leadership
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and event management
- Budget management and ROI analysis
- Stakeholder collaboration and communication
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on event marketing and regional execution.
- Prepare examples of successful marketing campaigns you've executed in the past, with an emphasis on ROI and pipeline influence.
- Research the Checkmarx brand and products to demonstrate your understanding of the company and its offerings.
ATS Keywords: B2B Marketing, Event Marketing, Digital Marketing, Project Management, Stakeholder Engagement, Campaign Execution, Channel Marketing, Lead Generation, Content Localization, PR Initiatives, Analytical Skills, Communication Skills, Self-Starter, Collaboration, Budget Management, Vendor Management
ASSUMPTION: The interview process will focus on assessing the candidate's marketing strategy, campaign execution, and stakeholder collaboration skills, with an emphasis on regional market dynamics and local execution.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- LinkedIn Campaign Manager
- Other digital marketing tools relevant to the role
ASSUMPTION: The candidate should have strong knowledge of digital marketing tools, with a focus on HubSpot, Salesforce, and LinkedIn Campaign Manager.
👔 Cultural Fit Considerations
Company Values:
- Always Ready To Run
- Customer Obsessed
- One Team, One Dream
- Innovation Never Stops
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Dynamic and fast-paced
Self-Assessment Questions:
- How do you align global marketing strategy with local market dynamics and personas?
- Can you provide an example of a successful event marketing campaign you've executed in the past, with an emphasis on ROI and pipeline influence?
- How do you collaborate with internal stakeholders, including sales, pre-sales, channel, and global marketing teams, to align programs with business goals?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Checkmarx's company values and work style, with a focus on collaboration, data-driven decision-making, and a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple priorities and tight deadlines in a fast-paced, dynamic environment.
- Navigating regional market dynamics and local execution in a diverse and complex region.
- Collaborating effectively with internal stakeholders, including sales, pre-sales, channel, and global marketing teams.
- Adapting to a rapidly evolving marketing landscape and staying up-to-date with the latest trends and best practices.
ASSUMPTION: This role presents unique challenges and opportunities for a marketing professional to make a significant impact in a dynamic region and grow their career within the marketing function.
📈 Similar Roles Comparison
- This role is unique in its focus on regional marketing strategy and execution in the IMEA region, with a strong emphasis on event marketing and channel marketing.
- Compared to other marketing roles, this position requires a higher level of autonomy and strategic thinking, with a focus on regional market dynamics and local execution.
- Career progression in this role may involve taking on more regional responsibilities and growing into a regional marketing leadership role.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact in a dynamic region and grow their career within the marketing function, with a focus on regional marketing strategy and execution.
📝 Sample Projects
- Developing and executing a regional marketing strategy for the IMEA region, with a focus on pipeline generation and business objectives.
- Planning and executing a successful event marketing campaign, with an emphasis on ROI and pipeline influence.
- Collaborating with internal stakeholders, including sales, pre-sales, channel, and global marketing teams, to align programs with business goals.
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute regional marketing strategies, plan and execute successful event marketing campaigns, and collaborate effectively with internal stakeholders.
❓ Key Questions to Ask During Interview
- How does Checkmarx support the growth and development of its marketing professionals?
- What are the key priorities for this role in the first 90 days?
- How does Checkmarx measure the success of its regional marketing efforts, and how will my performance be evaluated?
- What opportunities are there for career growth and progression within the marketing function at Checkmarx?
- How does Checkmarx foster a culture of collaboration and cross-functional teamwork within its marketing teams?
ASSUMPTION: These key questions demonstrate the candidate's interest in Checkmarx's commitment to professional development, career growth, and collaboration within the marketing function.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.comeet.com/jobs/checkmarx/C0.008/regional-marketing-partner/30.A52
- Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on event marketing and regional execution.
- Prepare examples of successful marketing campaigns you've executed in the past, with an emphasis on ROI and pipeline influence.
- Research the Checkmarx brand and products to demonstrate your understanding of the company and its offerings.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
