📌 Core Information
🔹 Job Title: Regional Marketing Senior Manager (Hybrid)
🔹 Company: Holland & Knight LLP
🔹 Location: Miami, Florida, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Legal, Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Miami office) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Overseeing a team of regional marketing managers to drive local and regional marketing efforts for the firm’s 2,200 lawyers.
- Collaborating with firm leadership to develop and strengthen regional marketing strategies that align with overall goals.
- Monitoring and evaluating ROI of local and regional marketing plans.
- Managing regional marketing budgets and ensuring clarity of roles and responsibilities within the team.
- Providing guidance and support to regional marketing managers and individual lawyers on their regional marketing efforts.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and project management skills to effectively oversee a team and drive regional marketing efforts.
📋 Key Responsibilities
✅ Collaborate with marketing department leadership on local and regional branding and business development initiatives.
✅ Monitor and evaluate ROI of local and regional marketing and business development plans.
✅ Work with regional marketing managers to develop regional marketing strategy and plan client programs and firm-sponsored events.
✅ Help ensure clarity regarding roles and responsibilities of regional marketing staff and collaborate with other marketing and business development team members.
✅ Assist regional marketing managers with budget management and demonstrate ROI of planned activities.
✅ Oversee daily operations of regional marketing staff, including managing professional development, establishing goals, and driving efficiencies.
✅ Evaluate existing regional marketing infrastructure for improvements and make recommendations as appropriate.
✅ Work across all verticals within the marketing department to develop and support business opportunities at the local level.
✅ Advise individual lawyers and regional marketing managers on their regional marketing efforts and demonstrate measurable impact within their local regions.
✅ Special projects and duties as assigned.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication, leadership, and project management skills to effectively manage a team and drive regional marketing efforts.
🎯 Required Qualifications
Education: A bachelor’s degree is required.
Experience: A minimum of eight (8) years of progressively responsible business development and marketing experience in the professional services industry is required, with a minimum of two (2) years’ experience managing and directing the work of others, measuring, and managing performance.
Required Skills:
- Demonstrable in-depth knowledge of professional services marketing functions and tools.
- Strong strategic, leadership, and people and project management skills.
- Excellent organizational and people skills.
- Ability to interact with and present to senior level management.
- Excellent written and oral communication skills.
- Excellent project management skills.
Preferred Skills:
- Familiarity with the legal industry and its specific marketing challenges.
- Experience with marketing automation tools and CRM systems.
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and relevant marketing software is expected for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Manager role in the legal industry in Miami, the estimated salary range is $120,000 - $160,000 per year. This estimate takes into account the experience level, location, and company size.
Benefits:
- Comprehensive medical plans
- Dental plans
- Vision plans
- Life and AD&D insurance
- Short and long term disability insurance
- Tax-advantaged accounts for health care expenses
- FSA for dependent care
- Health advocacy services
- Behavioral health and counseling resources
- 401(k)
- Profit sharing
- Pre-tax transit and parking program
- Backup dependent care
- Senior care planning support
- Resources for individuals with development disabilities
- Paid holidays
- Paid time off
- Paid leave for new parents
Working Hours: Full-time, with a hybrid schedule requiring weekly in-office attendance and participation in occasional team meetings, training sessions, and firm-sponsored events.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Legal services. Holland & Knight is a global law firm that provides representation in litigation, business, real estate, healthcare, and governmental law.
Company Size: Large (1,001-5,000 employees). This size allows for extensive resources and opportunities for career growth, but may also mean more bureaucracy and less personal attention.
Founded: 1968. Holland & Knight has a long history and established reputation in the legal industry.
Company Description:
- Holland & Knight is a global law firm with more than 2,200 lawyers and other professionals in 35 offices worldwide.
- The firm provides representation in litigation, business, real estate, healthcare, and governmental law.
- Holland & Knight is committed to promoting diversity, inclusion, and professional development.
Company Specialties:
- Global legal services
- Litigation
- Business law
- Real estate law
- Healthcare law
- Governmental law
Company Website: www.hklaw.com
ASSUMPTION: Holland & Knight is a well-established law firm with a strong global presence and a reputation for excellence in legal services.
📊 Role Analysis
Career Level: Senior-level management role with potential for career growth within the marketing department or the firm.
Reporting Structure: This role reports directly to the Director of Events and Regional Marketing and oversees a team of regional marketing managers.
Work Arrangement: Hybrid schedule with weekly in-office attendance and occasional team meetings, training sessions, and firm-sponsored events.
Growth Opportunities:
- Potential for career advancement within the marketing department or the firm.
- Opportunities to develop leadership and management skills by overseeing a team of regional marketing managers.
- Chance to gain experience in strategic planning and business development within the legal industry.
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, established law firm.
🌍 Location & Work Environment
Office Type: Hybrid, with a primary office location in Miami, Florida.
Office Location(s): 100 N Tampa St, Suite 4100, Tampa, Florida, US; 701 Brickell Ave, Miami, Florida, US; 524 Grand Regency Blvd, Brandon, Florida 33510, US
Geographic Context:
- Miami is a major metropolitan area with a diverse economy and a thriving legal industry.
- The cost of living in Miami is relatively high compared to other cities in the United States.
- Miami has a subtropical climate with mild winters and hot, humid summers.
Work Schedule: Full-time, with a hybrid schedule requiring weekly in-office attendance and occasional team meetings, training sessions, and firm-sponsored events.
ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Director of Events and Regional Marketing
- Background check and reference check
- Job offer
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Project management and organizational skills
- Communication and presentation skills
- Industry-specific knowledge and experience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the legal industry and regional marketing strategies in your application materials.
- Prepare examples of your past accomplishments in regional marketing and business development to discuss during the interview.
ATS Keywords: Regional Marketing, Senior Manager, Legal Industry, Professional Services Marketing, Business Development, Marketing Strategy, Team Management, Project Management, Hybrid Work Arrangement
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and industry-specific knowledge and experience.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
- Event planning and management tools (e.g., Eventbrite, Cvent)
ASSUMPTION: Proficiency in relevant marketing software and project management tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Collaborative
- Inclusive
- Innovative
- Respectful
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving measurable impact
- Adaptable and open to change
- Professional and polished in communication and presentation
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable managing and directing the work of others?
- Do you have experience developing and implementing regional marketing strategies?
- Are you able to demonstrate measurable impact in your regional marketing efforts?
- Do you have strong communication and presentation skills?
- Are you comfortable working in a hybrid environment with weekly in-office attendance?
ASSUMPTION: Holland & Knight values a diverse, inclusive, and collaborative work environment, and candidates who align with these values will be a strong fit for the firm.
⚠️ Potential Challenges
- Managing a team of regional marketing managers and ensuring their efforts align with the firm's overall strategy and goals may be challenging.
- Monitoring and evaluating ROI of local and regional marketing plans may require strong analytical skills and attention to detail.
- The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with team members.
- The cost of living in Miami may be a barrier for some candidates.
ASSUMPTION: While this role offers significant opportunities for career growth and development, it also presents unique challenges that require strong leadership, project management, and communication skills.
📈 Similar Roles Comparison
- This role is unique in its focus on regional marketing within the legal industry.
- Compared to other senior marketing manager roles, this position requires a deeper understanding of the legal industry and its specific marketing challenges.
- Career path comparison: This role may lead to advancement within the marketing department or the firm, with potential opportunities in business development, client relationship management, or other strategic roles.
ASSUMPTION: While this role shares similarities with other senior marketing manager positions, its focus on the legal industry and regional marketing strategies sets it apart.
📝 Sample Projects
- Developing and implementing a regional marketing strategy for a specific practice area or office location.
- Planning and executing a regional client event or conference.
- Managing a regional marketing budget and demonstrating measurable ROI.
- Collaborating with practice development marketers and other marketing and business development team members to develop and execute regional marketing initiatives.
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives a Regional Marketing Senior Manager might oversee, but the specific projects will vary depending on the firm's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the firm's overall marketing strategy and how this role fits into that plan?
- How does the firm support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the firm measure the success of its regional marketing efforts?
- What opportunities are there for career growth and advancement within the marketing department or the firm?
- How does the firm support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and your understanding of the firm's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on regional marketing, business development, and leadership.
- Prepare examples of your past accomplishments in regional marketing and business development to discuss during the interview.
- If applicable, prepare a portfolio or examples of your marketing and business development work to showcase during the interview.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
