📌 Core Information
🔹 Job Title: Regional Marketing Specialist
🔹 Company: Thales
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Field Marketing
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📌 Essential Job Details
🚀 Job Overview
The Regional Marketing Specialist, AMERICAS is a highly creative regional segment marketer who will increase customer and partner satisfaction, and enable business growth through engaging field marketing strategies and tactics. This role is responsible for developing and executing marketing initiatives such as events, trainings, content creation, and strategic communications to support the sales and client success teams.
ASSUMPTION: Based on the job description, this role is focused on driving regional marketing initiatives to support the company's go-to-market strategy in the Americas region.
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📋 Key Responsibilities
✅ Develop and execute the region's/segment's marketing strategy to meet targets
✅ Design and implement marketing programs (events, campaigns, content) to increase customer and partner renewals, referrals, and cross-sell opportunities
✅ Produce on-brand, on-message marketing materials to enable the sales and partner teams to effectively communicate with customers and partners
✅ Identify and leverage key customers and partners as marketing channels through case studies, speaking opportunities, and industry reviews
✅ Organize and execute partner training events, webinars, and maintain clear communication with IAM/CIAM partners
✅ Organize and execute customer events (e.g., roundtables, customer days) and external events to expand the company's IAM footprint in the Americas region
ASSUMPTION: The key responsibilities cover a range of regional marketing activities, including strategy development, content creation, event management, and partner/customer engagement.
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🎯 Required Qualifications
Education: Bachelor's degree
Experience: Minimum 2-4 years of marketing experience
Skills: Excellent time management, multitasking, and prioritization abilities; strong communication and collaboration skills to work cross-functionally with sales, client success, and partner teams
ASSUMPTION: The role requires a combination of education, relevant marketing experience, and demonstrable skills in project management, communication, and cross-functional collaboration.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Elective health, dental, vision, retirement savings plan, paid time off, and various insurance coverages
Industry Comparison: The total target compensation (TTC) market range for this position, inclusive of annual base salary and variable compensation, is not provided. However, the comprehensive benefits package is typical for a full-time marketing role in the technology industry.
ASSUMPTION: While the specific salary range is not disclosed, the benefits offered are consistent with industry standards for a regional marketing position at a large enterprise technology company.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Thales is a leading provider of identity management and data protection solutions, serving over 30,000 organizations globally.
Company Size: Thales has more than 30,000 employees worldwide.
Company Stage: Thales is an established enterprise technology company.
ASSUMPTION: Thales is a large, global technology company with a significant presence in the identity management and data protection solutions market.
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📊 Role Analysis
Career Level: This role is likely at the mid-level, requiring 2-4 years of relevant marketing experience.
Reporting Structure: The Regional Marketing Specialist likely reports to a Marketing Manager or Director overseeing the Americas region.
Team Size/Composition: The size and composition of the marketing team were not specified.
Growth Opportunities: This role offers opportunities to grow into more senior regional or global marketing positions within the company.
ASSUMPTION: The Regional Marketing Specialist is a mid-level position with potential for career advancement within the company's marketing organization.
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🌍 Location & Work Environment
Office Type: This is an onsite role based in Austin, Texas.
Geographic Context: Austin is a major technology hub in the United States, known for its vibrant startup ecosystem and skilled talent pool.
Work Schedule: The standard work schedule for this role was not specified.
Regional Considerations: Texas is a business-friendly state with a relatively low cost of living compared to other major tech hubs.
ASSUMPTION: This onsite role in Austin, Texas, will require the successful candidate to be based in the local office, taking advantage of the region's thriving technology community.
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💼 Interview & Application Insights
Typical Process: The interview process may include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager, marketing team, and potentially cross-functional stakeholders.
Key Assessment Areas: Employers will likely evaluate the candidate's marketing strategy development skills, event management experience, content creation abilities, and cross-functional collaboration capabilities.
Application Tips: Applicants should highlight their relevant marketing campaign execution, customer/partner engagement, and data-driven decision-making experience.
ATS Keywords: Relevant keywords to include in the application may include "regional marketing," "field marketing," "event management," "content creation," "customer/partner relations," and "marketing strategy."
ASSUMPTION: The interview and application process for this role will follow standard practices for mid-level marketing positions at enterprise technology companies.
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🛠️ Tools & Technologies
The Regional Marketing Specialist may use tools and platforms such as marketing automation software, content management systems, event planning and webinar platforms, customer relationship management (CRM) tools, and data analytics/reporting software.
ASSUMPTION: The listed tools and technologies are commonly used in regional marketing roles at enterprise technology companies, although the specific software was not mentioned in the job description.
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👔 Cultural Fit Considerations
Company Values: Thales values innovation, security, and customer/partner success, as indicated by its focus on digital identity and data protection solutions.
Work Style: This role requires a self-motivated, multitasking individual who can thrive in a fast-paced, collaborative environment.
Self-Assessment: Applicants should consider whether they enjoy strategic marketing planning, creative content development, and cross-functional stakeholder management.
ASSUMPTION: Thales's culture emphasizes customer-centricity, teamwork, and agility, which are important factors for the Regional Marketing Specialist role.
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⚠️ Potential Challenges
The Regional Marketing Specialist role may face challenges such as:
- Balancing multiple concurrent marketing initiatives and maintaining tight deadlines
- Effectively coordinating with geographically dispersed sales, client success, and partner teams
- Adapting marketing strategies and tactics to the diverse needs of customers and partners across the Americas region
ASSUMPTION: The broad scope of responsibilities and need for cross-functional collaboration may present potential challenges for the Regional Marketing Specialist.
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📈 Similar Roles Comparison
The Regional Marketing Specialist role is similar to other regional or field marketing positions in the technology industry, focusing on driving customer and partner engagement through events, content, and strategic communications. However, this role has a more specific focus on the Americas region and identity management/data protection solutions, which may require specialized industry knowledge and relationships.
ASSUMPTION: While the core responsibilities are common for regional marketing roles, the industry focus and regional scope of this position make it somewhat unique compared to more generalized regional marketing roles.
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📝 Sample Projects
As a Regional Marketing Specialist, the successful candidate may work on projects such as:
- Developing a regional marketing strategy and execution plan to support the sales team's growth targets
- Organizing a series of customer roundtable events to gather feedback and showcase the company's latest solutions
- Creating a content calendar and producing thought leadership articles, webinars, and customer success stories
- Launching a partner training program to upskill the company's IAM/CIAM resellers and service providers
- Coordinating the company's presence and sponsorship at key industry conferences in the Americas region
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are representative of the type of work the Regional Marketing Specialist may undertake.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about the specific marketing priorities and challenges for the Americas region?
2. How does the regional marketing team collaborate with the sales, customer success, and partner management functions?
3. What metrics or key performance indicators (KPIs) are used to measure the success of regional marketing initiatives?
4. Can you describe the company's plans for product and market expansion in the Americas over the next 2-3 years?
5. What professional development opportunities are available for the Regional Marketing Specialist to build new skills and advance their career?
6. How does the company's culture and values manifest in the day-to-day work environment?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's strategic priorities, the cross-functional collaboration, and the opportunities for professional growth.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this Regional Marketing Specialist opportunity effectively, applicants should:
1. Carefully review the job description and required qualifications to ensure a strong fit.
2. Tailor your resume and cover letter to highlight your relevant marketing experience, campaign execution skills, and cross-functional collaboration abilities.
3. Research Thales, its industry position, and the competitive landscape to demonstrate your understanding of the company and the role during the interview process.
4. Prepare thoughtful questions that show your interest in the position and the company's growth plans.
5. Optimize your application for any applicant tracking systems (ATS) by incorporating relevant keywords from the job description.
6. Follow up promptly after the interview to reiterate your interest and fit for the role.
By taking these steps, applicants can position themselves as strong candidates for the Regional Marketing Specialist position at Thales.
