Regional Marketing Specialist

📌 Core Information

🔹 Job Title: Regional Marketing Specialist

🔹 Company: LotusFlare, Inc.

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting regional marketing strategy execution across various channels
• Adapting and localizing global campaigns for regional relevance
• Managing local activations, partners, and marketing assets
• Tracking campaign metrics and feeding insights to the regional lead and global team
• Collaborating cross-functionally with global teams and local stakeholders

ASSUMPTION: This role requires a high level of organization, cultural awareness, and strong communication skills to effectively manage regional marketing efforts and collaborate with global teams.

📋 Key Responsibilities

✅ Support the execution of the regional marketing strategy across brand, digital, PR, influencers, and local activations

✅ Assist in adapting and localizing global campaigns for regional relevance and resonance

✅ Coordinate with creators, affiliates, agencies, and media partners on local initiatives

✅ Help manage regional marketing assets including landing pages, creatives, and toolkits

✅ Track campaign metrics, consumer insights, and competitor activities, feeding insights to the regional lead and global team

✅ Assist with the day-to-day management of influencer, affiliate, and partnership efforts

✅ Collaborate cross-functionally with product, performance, and design to support regional goals

✅ Contribute to building a strong local marketing presence and support new market entries

ASSUMPTION: The ideal candidate will have experience in regional marketing, campaign management, and cross-functional collaboration to excel in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of marketing experience, ideally in regional, campaign, or growth roles

Required Skills:

• Proven experience executing across paid/owned/earned channels
• Highly organized and detail-oriented; thrives in fast-paced environments
• Deep understanding of local culture, media consumption, and influencer landscape
• Effective communicator with experience working cross-functionally or with remote/global teams
• Data-aware and performance-minded; comfortable tracking campaign metrics and reporting results
• Fluency in English; proficiency in a regional language is a plus

Preferred Skills:

• Experience in consumer tech, travel, or telecom industries
• Familiarity with influencer and affiliate platforms or campaign management tools
• Prior work in regional or matrixed teams

ASSUMPTION: The ideal candidate will possess a unique blend of regional marketing expertise, cultural awareness, and strong communication skills to excel in this role.

💰 Compensation & Benefits

Salary Range: CAD 65,000 - 85,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Employee stock purchase plan
• Generous vacation and time-off policies
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: LotusFlare offers competitive compensation and benefits packages to attract and retain top talent in the region.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in mobile growth, engagement, and digital customer experience

Company Size: 201-500 employees (Mid-size)

Founded: 2014, with headquarters in Santa Clara, California, and offices across Europe, Asia, and North America

Company Description:

• LotusFlare designs, builds, and advances a digital commerce and monetization platform that simplifies technology and customer experience
• The company's Digital Network Operator® (DNO™) Cloud is a cloud-native business support system (BSS) for communications and media services providers
• LotusFlare empowers providers to innovate freely, better engage with their customers, and reduce operational costs

Company Specialties:

• Mobile Growth
• Engagement
• Internet
• BSS
• Telco Cloud
• 5G
• eSIM
• Digital Customer Experience

Company Website: http://www.lotusflare.com

ASSUMPTION: LotusFlare's focus on innovation, customer experience, and global expansion creates an exciting work environment for marketing professionals.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and impact on regional strategy

Reporting Structure: Reports directly to the Regional Marketing Lead, with close collaboration with global marketing teams and local stakeholders

Work Arrangement: On-site, with potential for hybrid or remote work arrangements in the future

Growth Opportunities:

• Potential to influence global marketing strategy based on regional insights and performance
• Career progression into senior regional marketing roles or global marketing management positions
• Opportunities to work on high-impact projects and drive regional growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to influence global strategy and drive regional success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): 2880 Lakeside Dr, Santa Clara, California 95054, US; 295 Hagey Blvd, Suite 19, Waterloo, Ontario N2L 6R5, CA; 5255 Yonge St, 1220, North York, Ontario M2N 6P4, CA

Geographic Context:

• Toronto, Ontario, Canada
• Silicon Valley, California, USA
• Waterloo, Ontario, Canada

Work Schedule: Full-time (40 hours per week), with potential for flexible hours or remote work arrangements

ASSUMPTION: LotusFlare's global offices provide diverse work environments, with opportunities to collaborate with teams across time zones and cultures.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final round interviews with key stakeholders
• Background and reference checks

Key Assessment Areas:

• Cultural awareness and local market knowledge
• Marketing strategy and campaign execution
• Cross-functional collaboration and communication skills
• Data analysis and performance tracking
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the regional market and cultural nuances
• Prepare examples of successful regional marketing campaigns or initiatives
• Showcase your ability to work effectively with global teams and local stakeholders

ATS Keywords: Regional Marketing, Campaign Management, Local Activations, Influencer Marketing, Cross-Functional Collaboration, Cultural Awareness, Data Analysis, Performance Tracking, Global Teams, Local Stakeholders

ASSUMPTION: LotusFlare's hiring process focuses on assessing cultural fit, regional market knowledge, and marketing strategy execution skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Campaign management platforms (e.g., Google Ads, Facebook Ads)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: LotusFlare uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Agile and adaptable
• Data-driven
• Collaborative
• Proactive
• Results-oriented

Self-Assessment Questions:

• How do you approach adapting global campaigns to resonate with local audiences?
• Can you provide an example of a successful regional marketing initiative you've led or contributed to?
• How do you ensure effective communication and collaboration with global teams and local stakeholders?

ASSUMPTION: LotusFlare values candidates who align with their core values, embrace a data-driven approach, and demonstrate strong collaboration skills.

⚠️ Potential Challenges

• Managing multiple time zones and cultures in a global role
• Balancing regional marketing priorities with global strategy
• Adapting to changing market conditions and consumer behaviors
• Ensuring consistent branding and messaging across regional campaigns

ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural awareness, and effective communication with global teams and local stakeholders.

📈 Similar Roles Comparison

• Regional Marketing Manager at a consumer goods company vs. Regional Marketing Specialist at LotusFlare
• Regional Marketing Specialist at a telecommunications company vs. Regional Marketing Specialist at LotusFlare
• Regional Marketing Manager at a tech startup vs. Regional Marketing Specialist at LotusFlare

ASSUMPTION: While all roles involve regional marketing, LotusFlare's focus on mobile growth, engagement, and digital customer experience sets it apart from other industries and company sizes.

📝 Sample Projects

• Launching a regional influencer marketing campaign to drive brand awareness and customer acquisition
• Executing a local event activation to engage with customers and generate leads
• Managing a regional PR campaign to secure media coverage and thought leadership opportunities

ASSUMPTION: These sample projects demonstrate the diverse range of marketing initiatives a Regional Marketing Specialist at LotusFlare might lead or contribute to.

❓ Key Questions to Ask During Interview

• How does LotusFlare support regional marketing teams in executing global campaigns and driving local relevance?
• Can you describe the company's approach to cross-functional collaboration and communication between global and regional teams?
• How does LotusFlare measure and track regional marketing performance, and how are these insights used to inform global strategy?
• What opportunities are there for growth and development within the regional marketing team and the company as a whole?
• How does LotusFlare foster a culture of innovation and continuous learning, particularly in regional marketing roles?

ASSUMPTION: Asking these questions will help you understand LotusFlare's approach to regional marketing, global collaboration, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your regional marketing experience, cultural awareness, and cross-functional collaboration skills
• Prepare examples of successful regional marketing campaigns or initiatives you've led or contributed to
• Research LotusFlare's company culture, values, and global presence to demonstrate your fit for the role
• Follow up with LotusFlare's hiring team one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.