Regional Marketing Specialist

📌 Core Information

🔹 Job Title: Regional Marketing Specialist

🔹 Company: LotusFlare, Inc.

🔹 Location: London, United Kingdom

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting regional marketing strategy execution across various channels
• Adapting global campaigns for regional relevance and resonance
• Managing regional marketing assets and tracking campaign performance
• Collaborating with cross-functional teams and local stakeholders
• Contributing to regional acquisition and engagement goals

ASSUMPTION: This role requires a high level of organization, cultural awareness, and strong communication skills to effectively manage regional marketing efforts and collaborate with diverse teams.

📋 Key Responsibilities

✅ Support the execution of the regional marketing strategy across brand, digital, PR, influencers, and local activations

✅ Assist in adapting and localizing global campaigns for regional relevance and resonance

✅ Coordinate with creators, affiliates, agencies, and media partners on local initiatives

✅ Help manage regional marketing assets including landing pages, creatives, and toolkits

✅ Track campaign metrics, consumer insights, and competitor activities, feeding insights to the regional lead and global team

✅ Assist with the day-to-day management of influencer, affiliate, and partnership efforts

✅ Collaborate cross-functionally with product, performance, and design to support regional goals

✅ Contribute to building a strong local marketing presence and support new market entries

ASSUMPTION: The ideal candidate will have experience in regional marketing, campaign management, and stakeholder collaboration to excel in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of marketing experience, ideally in regional, campaign, or growth roles

Required Skills:

• Proven experience executing marketing campaigns across paid/owned/earned channels
• Highly organized and detail-oriented, with the ability to thrive in fast-paced environments
• Deep understanding of local culture, media consumption, and influencer landscape
• Effective communicator with experience working cross-functionally or with remote/global teams
• Data-aware and performance-minded, comfortable tracking campaign metrics and reporting results

Preferred Skills:

• Experience in consumer tech, travel, or telecom industries
• Familiarity with influencer and affiliate platforms or campaign management tools
• Prior work in regional or matrixed teams
• Fluency in a regional language beyond English

ASSUMPTION: Candidates with experience in regional marketing, campaign management, and stakeholder collaboration will be best suited for this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Based on industry standards for regional marketing roles in London)

Benefits:

• Competitive healthcare and dental plans
• Retirement savings plan with company matching
• Generous time off and flexible working arrangements
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range and benefits package are competitive for the regional marketing role in London, considering the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on mobile growth, engagement, and digital customer experience

Company Size: 201-500 employees (Mid-sized company with a significant global presence)

Founded: 2014 (Established company with a proven track record)

Company Description:

• LotusFlare’s mission is to design, build, and continuously advance a digital commerce and monetization platform that simplifies technology and customer experience to deliver valuable outcomes to enterprises.
• The company’s Digital Network Operator® (DNO™) Cloud is a cloud-native business support system (BSS) for communications and media services providers, enabling them to innovate freely, better engage with their customers, and reduce operational costs.
• LotusFlare powers digital-first experiences for top-tier telecom operators like Deutsche Telekom, Globe Telecom, T-Mobile, and Singtel, driving customer engagement and unlocking growth at scale.

Company Specialties:

• Mobile Growth
• Engagement
• Internet
• BSS
• Telco Cloud
• 5G
• eSIM
• and Digital Customer Experience

Company Website: http://www.lotusflare.com

ASSUMPTION: LotusFlare offers a dynamic work environment with a strong focus on innovation, customer experience, and growth opportunities for employees.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Regional Marketing Lead, with close collaboration with global marketing teams and local stakeholders

Work Arrangement: On-site, with potential for flexible working arrangements

Growth Opportunities:

• Progression to a senior marketing role within the region or global marketing team
• Expansion into other regional marketing or management positions as the company continues to grow
• Potential opportunities in related fields, such as product management, business development, or strategic partnerships

ASSUMPTION: This role offers strong growth potential within the regional marketing team and across the broader organization, as LotusFlare continues to expand its global presence.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London

Office Location(s): 2880 Lakeside Dr, Santa Clara, California, 95054, US (Global Headquarters); Ulica Starine Novaka, 23, Belgrade, RS; 295 Hagey Blvd, Suite 19, Waterloo, Ontario N2L 6R5, CA; 5255 Yonge St, 1220, North York, Ontario M2N 6P4, CA; Bohdana Khmelnytskoho vulytsia, 16-22, Shevchenkivskyi District, Kyiv City 01030, UA; 410 North Bridge Road, SPACES City Hall, Singapore, 168726, SG; Jl. Jend. Sudirman Kav. 25, RT.10/RW.1, Kuningan, Karet, Kecamatan Setiabudi, Kota Jakarta Selatan, Daerah Khusus Ibukota, Jakarta , Indonesia 12920, ID

Geographic Context:

• London, the capital of the United Kingdom, is a major global city with a diverse population and a thriving cultural scene
• The city is home to numerous multinational corporations, tech startups, and innovative industries
• London offers excellent opportunities for professional growth and networking

Work Schedule: Standard office hours (9:00 AM - 5:30 PM) with flexibility for remote work or adjusted hours as needed

ASSUMPTION: The regional marketing specialist role in London offers a dynamic work environment with opportunities for professional growth and networking within the global tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site or virtual interview with the regional marketing team
• Final interview with the global marketing director
• Background check and offer

Key Assessment Areas:

• Cultural awareness and understanding of the regional market
• Marketing strategy and campaign execution skills
• Communication and collaboration abilities
• Data analysis and performance tracking
• Adaptability and proactivity in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, regional insights, and cultural awareness
• Prepare examples of successful regional campaigns or initiatives you've led or contributed to
• Research LotusFlare's company culture, values, and global presence to demonstrate your fit for the role
• Practice common marketing interview questions and be ready to discuss your approach to regional strategy, campaign execution, and stakeholder management

ATS Keywords: Regional Marketing, Campaign Execution, Local Activations, Influencer Management, Affiliate Management, Data Analysis, Cross-Functional Collaboration, Cultural Awareness, Communication, Detail Orientation, Performance Tracking, Proactivity, Curiosity, Consumer Tech Knowledge, Travel Industry Knowledge, Telecom Industry Knowledge

ASSUMPTION: Applicants should tailor their application materials and interview preparation to emphasize their regional marketing experience, cultural awareness, and strategic thinking to excel in the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content management tools (e.g., Google Analytics, WordPress)
• Project management software (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools is beneficial but not required, as LotusFlare provides training and support for employees to develop their skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced, with a focus on execution and results
• Collaborative and cross-functional, with a strong emphasis on teamwork
• Data-driven and performance-oriented, with a focus on continuous improvement
• Adaptable and resilient, with a willingness to learn and grow in a rapidly evolving environment

Self-Assessment Questions:

• How do you approach adapting global marketing campaigns to resonate with regional audiences?
• Can you provide an example of a successful regional marketing initiative you've led or contributed to, and what made it successful?
• How do you balance the need for regional customization with the desire for global consistency in marketing efforts?
• How do you stay up-to-date with regional trends, consumer behavior, and competitor activities in the marketing landscape?

ASSUMPTION: Applicants should assess their cultural fit with LotusFlare's values and work style, ensuring their personal attributes align with the company's focus on innovation, collaboration, and data-driven decision-making.

⚠️ Potential Challenges

• Managing multiple stakeholders and regional teams across different time zones
• Balancing global marketing objectives with regional market needs and preferences
• Adapting to cultural nuances and local regulations in various regions
• Keeping up with the latest marketing trends and technologies in a rapidly evolving digital landscape

ASSUMPTION: Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic, global marketing environment.

📈 Similar Roles Comparison

• Regional Marketing Manager vs. Regional Marketing Specialist: The manager role involves more strategic planning and team leadership, while the specialist role focuses on campaign execution and local activations.
• Regional Marketing Specialist vs. Global Marketing Coordinator: The global role focuses on supporting global marketing efforts and may have less regional focus than the specialist role.
• Regional Marketing Specialist vs. Local Marketing Manager: The local manager role is more focused on executing local marketing campaigns and may have less regional strategy involvement than the specialist role.

ASSUMPTION: Applicants should understand the unique aspects of the regional marketing specialist role and how it differs from related positions to ensure they are applying for the right opportunity.

📝 Sample Projects

• Developing and executing a regional influencer marketing campaign to drive brand awareness and customer acquisition
• Localizing global marketing content and creatives to resonate with regional audiences and maintain brand consistency
• Managing regional event logistics and activations to support brand presence and customer engagement

ASSUMPTION: Applicants should be prepared to discuss their experience with these types of projects and how they contributed to their success.

❓ Key Questions to Ask During Interview

• How does LotusFlare support regional marketing teams in balancing global objectives with local market needs?
• Can you describe the regional marketing team structure and how it collaborates with global marketing and local stakeholders?
• How does LotusFlare measure the success of regional marketing campaigns, and what KPIs are most important for this role?
• What opportunities are there for professional growth and development within the regional marketing team and across the broader organization?
• How does LotusFlare foster a culture of innovation and collaboration across its global offices?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and show their ability to contribute to LotusFlare's global marketing efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, regional insights, and cultural awareness
• Prepare examples of successful regional campaigns or initiatives you've led or contributed to
• Research LotusFlare's company culture, values, and global presence to demonstrate your fit for the role
• Practice common marketing interview questions and be ready to discuss your approach to regional strategy, campaign execution, and stakeholder management
• Follow up with the hiring manager one week after your interview to express your interest in the role and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.