Regional Marketing Specialist

📌 Core Information

🔹 Job Title: Regional Marketing Specialist

🔹 Company: Insight

🔹 Location: Stockholm, Sweden

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Senior Marketing Manager and Marketing Manager Regional in executing marketing strategies and regional initiatives.
• Focusing on operational marketing tasks such as event management and lead generation activities.
• Collaborating with cross-functional teams to ensure marketing efforts align with overall business objectives.
• Analyzing marketing data to measure campaign effectiveness and provide recommendations for improvement.

ASSUMPTION: This role is ideal for a marketing professional with operational experience looking to support strategic marketing efforts in a regional context.

📋 Key Responsibilities

✅ Assist in the development and execution of marketing campaigns to drive lead generation and brand awareness.

✅ Create and manage content for various marketing channels, ensuring it is engaging and aligned with brand guidelines.

✅ Conduct market research to gather insights and support the development of marketing strategies.

✅ Analyze marketing data to measure the effectiveness of campaigns and provide recommendations for improvement.

✅ Support event planning and execution, including logistics, promotion, and follow-up activities.

✅ Manage digital marketing efforts, including updating website content, optimizing SEO, and running PPC campaigns.

✅ Prepare regular reports on marketing activities and performance metrics for review by the Senior Marketing Manager.

✅ Ensure brand consistency across all marketing materials and communications.

✅ Assist in lead management, ensuring leads are properly captured, qualified, and handed over to the sales team.

✅ Coordinate with internal teams and potentially external vendors to ensure the successful execution of marketing programs and campaigns.

✅ Provide administrative support to the marketing team, including Proof of Executions for Partner Marketing Organisation, Lead Process, preparing reports, and maintaining marketing databases.

ASSUMPTION: The role requires a strong operational focus, with a mix of strategic planning and tactical execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-5 years of experience in marketing, with a focus on operational tasks and campaign management.

Required Skills:

• Proven experience in developing and executing marketing campaigns.
• Strong analytical skills and data-driven mindset.
• Excellent communication and collaboration skills.
• Fluency in English, with proficiency in Swedish preferred.
• Strong proficiency in Microsoft Office Suite and marketing automation tools.

Preferred Skills:

• Experience with CRM systems, such as Salesforce or HubSpot.
• Knowledge of the IT industry and its trends.
• Familiarity with SEO best practices and PPC advertising.

ASSUMPTION: Candidates with experience in operational marketing roles and a strong analytical background will be well-suited for this position.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist role in Stockholm, the estimated salary range is SEK 350,000 - SEK 450,000 per year.

Benefits:

• Health insurance and pension plans.
• Employee discounts on Insight products and services.
• Opportunities for professional development and career growth.
• Flexible working arrangements, with a hybrid work model available.

Working Hours: Full-time position, with standard office hours Monday through Friday. Occasional evening and weekend work may be required to support events and campaigns.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Insight operates in the IT services and consulting industry, with a focus on cloud computing, managed services, and digital innovation.

Company Size: Insight is a large enterprise with over 10,000 employees globally, providing a structured and established work environment.

Founded: Insight was founded in 1988 and has since grown into a Fortune 500 company, with a strong reputation in the IT industry.

Company Description:

• Insight Enterprises, Inc. is a Fortune 500 solutions integrator helping organizations accelerate their digital journey to modernize their business and maximize the value of technology.
• Insight's technical expertise spans cloud and edge-based transformation solutions, with global scale and optimization built on 33+ years of deep partnerships with the world's leading and emerging technology providers.
• Insight's mission is to help clients thrive in a digital-first world by providing innovative technology solutions and services tailored to their unique business needs.

Company Specialties:

• Cloud Computing
• Managed Service Provider Solutions
• Data Center Management
• Unified Communication & Collaboration
• Network Security Management
• Data Protection
• Mobility
• Network & Security
• Office Productivity
• K-12 IT Solutions
• IT Asset Disposal
• Healthcare IT
• Digital Innovation
• Supply Chain Optimization
• Connected Workforce

Company Website: https://www.insight.com/en_US/home.html

ASSUMPTION: Insight's extensive industry experience and global presence provide a stable and supportive work environment for employees.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional looking to gain experience in a regional marketing capacity.

Reporting Structure: The Regional Marketing Specialist reports directly to the Senior Marketing Manager and works closely with the Marketing Manager Regional to execute marketing strategies and initiatives.

Work Arrangement: This is an on-site position, with a hybrid work model available. The role requires a presence in the Stockholm office, with flexibility for remote work as needed.

Growth Opportunities:

• Progression to a senior marketing role within the regional team or a broader marketing function.
• Expansion into other regions or markets, as Insight continues to grow and expand its global presence.
• Development of specialized skills in areas such as digital marketing, event management, or data analysis.

ASSUMPTION: This role offers opportunities for career growth and development within Insight's established marketing organization.

🌍 Location & Work Environment

Office Type: Insight's Stockholm office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Kistagången 12, Stockholm, Stockholm County 164 40, Sweden

Geographic Context:

• Stockholm is the capital and largest city of Sweden, with a vibrant tech industry and a high quality of life.
• The city is known for its beautiful archipelagos, rich cultural scene, and thriving startup ecosystem.
• Stockholm offers a mix of urban and outdoor living, with easy access to nature and recreational activities.

Work Schedule: The standard workweek is Monday through Friday, with flexible hours to accommodate team meetings and collaboration. Occasional evening and weekend work may be required to support events and campaigns.

ASSUMPTION: The Stockholm office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through Insight's careers portal.
• Phone or video screening to assess cultural fit and basic qualifications.
• In-depth interview with the hiring manager and/or other members of the marketing team to discuss the role's responsibilities, required skills, and career growth opportunities.
• Final interview or assessment, which may include a case study or presentation to evaluate the candidate's problem-solving skills and strategic thinking.
• Background check and reference verification for the selected candidate.

Key Assessment Areas:

• Marketing campaign development and execution.
• Data analysis and interpretation.
• Communication and collaboration skills.
• Adaptability and problem-solving skills.

Application Tips:

• Tailor your resume and cover letter to highlight your operational marketing experience and relevant skills.
• Prepare examples of successful marketing campaigns you've executed, focusing on your role in the planning, execution, and analysis of the campaigns.
• Demonstrate your understanding of the IT industry and Insight's business by researching the company and its competitors.

ATS Keywords: Marketing Campaigns, Content Management, Market Research, Data Analysis, Event Planning, Digital Marketing, SEO, PPC, Collaboration, Reporting, Brand Consistency, Lead Management, Administrative Support

ASSUMPTION: Insight's application process is designed to evaluate candidates' skills and cultural fit, with a focus on identifying the best fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• SEO and PPC tools (e.g., Google Analytics, Google Ads, SEMrush)
• Event management software (e.g., Eventbrite, Cvent)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Insight provides training and support to help employees develop the skills they need to succeed.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Innovative
• Adaptable
• Collaborative
• Accountable

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you have experience developing and executing marketing campaigns that drive lead generation and brand awareness?
• Are you comfortable working in a collaborative, team-based environment, and do you have strong communication and interpersonal skills?
• Do you have a data-driven mindset and the ability to analyze marketing data to measure campaign effectiveness and provide recommendations for improvement?

ASSUMPTION: Insight values employees who are customer-focused, innovative, adaptable, collaborative, and accountable, and who embody these values in their work.

⚠️ Potential Challenges

• The role may require occasional evening and weekend work to support events and campaigns.
• The position involves a mix of strategic planning and tactical execution, which may require balancing multiple priorities and deadlines.
• Insight is a large, global organization, which may present challenges in terms of communication and collaboration across different time zones and cultures.
• The IT industry is dynamic and fast-paced, requiring employees to stay up-to-date with the latest trends and technologies.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, this position focuses more on operational tasks and less on strategic planning and team leadership.
• In contrast to a Marketing Coordinator role, this position requires a higher level of experience and a broader range of responsibilities.
• Career progression from this role could include advancement to a Senior Marketing Manager or Marketing Director position, with a focus on regional or global marketing strategy.

ASSUMPTION: This role offers a unique blend of operational and strategic marketing experience, with opportunities for career growth and development within Insight's marketing organization.

📝 Sample Projects

• Develop and execute a regional marketing campaign to drive lead generation and brand awareness for a new product launch.
• Conduct market research to gather insights on customer preferences and trends in the IT industry, and use these insights to inform marketing strategy.
• Analyze marketing data to measure the effectiveness of a recent campaign, and provide recommendations for improvement to the Senior Marketing Manager.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Regional Marketing Specialist role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign process at Insight, and how this role fits into that process?
• How does Insight support the professional development and career growth of its marketing employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Insight measure the success of its marketing efforts, and how will my performance be evaluated in this role?
• What are the biggest challenges facing the marketing team currently, and how can this role contribute to addressing those challenges?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its marketing organization, and provide valuable insights into the position and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://insight.eightfold.ai/careers/job/171827092455-regional-marketing-specialist-sweden
• Tailor your resume and cover letter to highlight your operational marketing experience and relevant skills, using the ATS keywords provided.
• Prepare examples of successful marketing campaigns you've executed, focusing on your role in the planning, execution, and analysis of the campaigns.
• Research Insight and the IT industry to demonstrate your understanding of the company and its business.
• Follow up with Insight's HR team one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.