Regional Marketing Specialist (Remote)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote)

🔹 Company: INFUSE

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams.
• Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
• Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
• Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports.

ASSUMPTION: This role requires a high level of independence and proactivity, with a strong focus on driving results and meeting strategic goals.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.

✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table.

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.

ASSUMPTION: This role requires a strong focus on data-driven decision making, with a keen eye for detail and a commitment to continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.

Required Skills:

• Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
• Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
• A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
• Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.

Preferred Skills:

• Experience with ABM strategies and tools.
• Fluency in additional European languages.

ASSUMPTION: Candidates with experience in B2B marketing, particularly in demand generation, will be well-suited to this role. Familiarity with marketing automation tools and CRM systems is essential.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per year (Based on industry standards for mid-senior level marketing roles in the UK)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off policy, including vacation, sick leave, and holidays
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM GMT, with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in the UK. Actual compensation may vary based on experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and account-based marketing.

Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: INFUSE was founded in Boca Raton, FL, with additional offices in London, UK.

Company Description:

• INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to ensure precision targeting.
• The company offers omnichannel outreach and exclusive marketing programs to identify and engage prospective buying groups throughout their journey.
• INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's focus on data-driven demand generation and global reach make it an attractive employer for marketing professionals seeking to work with leading brands and cutting-edge technology.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and development within the marketing function.

Reporting Structure: The Regional Marketing Specialist will report directly to the Head of Marketing for the UK region and collaborate with sales teams and other cross-functional stakeholders.

Work Arrangement: This role is remote solely, with flexibility for occasional in-person meetings and events as needed.

Growth Opportunities:

• Progression to a senior marketing role or management position within the UK region or globally.
• Expansion of responsibilities to include additional markets or product lines.
• Development of specialized skills in areas such as ABM, content marketing, or data analysis.

ASSUMPTION: This role offers strong potential for career growth and development within the marketing function, with opportunities to take on increased responsibilities and advance to senior or management positions.

🌍 Location & Work Environment

Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote solely, with no requirement to be based in either office.

Office Location(s): N/A (Remote role)

Geographic Context:

• The United Kingdom offers a diverse and dynamic business environment, with a strong focus on innovation and technology.
• The UK is home to a large number of global businesses and is an attractive market for B2B marketing professionals.
• The remote nature of this role allows for flexibility in working hours and location, with the opportunity to work from anywhere within the UK.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM GMT, with flexibility for remote work.

ASSUMPTION: The remote nature of this role offers flexibility and work-life balance, while still providing opportunities for collaboration and growth within the marketing function.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by the HR team.
• Phone or video interview with the hiring manager to assess cultural fit and qualifications.
• Case study or project assessment to evaluate problem-solving skills and marketing expertise.
• Final interview with the Head of Marketing for the UK region and other key stakeholders.

Key Assessment Areas:

• Marketing expertise and experience in demand generation.
• Data analysis and problem-solving skills.
• Communication and presentation skills.
• Cultural fit and alignment with INFUSE's values.

Application Tips:

• Highlight relevant experience in B2B marketing, demand generation, and campaign management.
• Include examples of successful marketing campaigns and their impact on business outcomes.
• Tailor your resume and cover letter to emphasize your fit for this specific role and INFUSE's company culture.
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability.

ATS Keywords: Marketing Automation, CRM, Demand Generation, Campaign Management, Market Research, ABM, Data Analysis, Communication Skills, Organizational Skills, Proactive Mindset, Problem Solving, Adaptability, Innovation

ASSUMPTION: INFUSE's hiring process is designed to assess candidates' marketing expertise, cultural fit, and problem-solving skills, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with marketing automation software, CRM tools, and data analysis tools is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Customer focus
• Integrity and accountability

Work Style:

• Results-oriented and driven by performance metrics
• Proactive and independent, with a strong sense of ownership
• Adaptable and open to change
• Collaborative and team-focused
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you have a proven track record of driving results in a fast-paced, dynamic environment?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you thrive on data-driven decision making and continuous improvement?
• Are you an effective communicator and collaborator, with a strong focus on customer needs?
• Are you adaptable and open to change, with a growth mindset?

ASSUMPTION: INFUSE values data-driven decision making, collaboration, and continuous learning and improvement. Candidates who align with these values and demonstrate a strong work ethic and commitment to customer focus will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, with a strong focus on high-priority objectives.
• Adapting to changing market conditions and competitive landscapes.
• Collaborating effectively with remote teams and stakeholders across different time zones.
• Balancing the need for data-driven decision making with the need for quick action and adaptability.

ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to balance data-driven decision making with quick action and flexibility. Candidates should be comfortable working in a fast-paced, dynamic environment and managing multiple priorities simultaneously.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on demand generation and account-based marketing strategies.
• This role requires a strong focus on data analysis and problem-solving, with a keen eye for detail and a commitment to continuous improvement.
• Career progression in this role may include advancement to senior marketing roles or management positions within the UK region or globally.

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing function, with a strong focus on data-driven demand generation and account-based marketing strategies. Candidates with experience in these areas will be well-suited to this role.

📝 Sample Projects

• Developing and executing a comprehensive market research project to identify trends, opportunities, and competitive positioning in key European markets.
• Creating a detailed campaign brief for an omnichannel marketing campaign targeting a specific persona or industry vertical.
• Building and executing an ABM program tailored to the unique needs and preferences of a key account or industry vertical.

ASSUMPTION: These sample projects are designed to assess candidates' marketing expertise, data analysis skills, and ability to develop and execute strategic marketing campaigns. Candidates should be comfortable working independently and managing multiple projects simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and projects that this role will be responsible for managing?
• How does INFUSE support the growth and development of its marketing professionals?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does INFUSE approach collaboration and communication with remote teams and stakeholders?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions are designed to assess candidates' understanding of the role, their fit with INFUSE's company culture, and their ability to succeed in a fast-paced, dynamic environment. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for this specific role and INFUSE's company culture.
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability.
• Research INFUSE's company culture and values to ensure a strong fit with your personal work style and career goals.
• Follow up with INFUSE's HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.