I

Regional Marketing Specialist (Remote)

INFUSE
Full-time
Remote
Worldwide
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Regional Marketing Specialist (Remote)

πŸ”Ή Company: INFUSE

πŸ”Ή Location: Remote (UK preferred)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 14, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (UK preferred)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing omnichannel campaigns to engage target audiences and generate demand
  • Conducting market research and analyzing data to identify trends and opportunities
  • Collaborating with cross-functional teams, including sales, to align marketing efforts with business objectives
  • Building and maintaining strong relationships with stakeholders
  • Creating and optimizing audience lists using effective segmentation techniques

ASSUMPTION: This role requires a high level of independence and proactivity, as well as strong communication and organizational skills to manage multiple projects simultaneously.

πŸ“‹ Key Responsibilities

βœ… Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets

βœ… Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages

βœ… Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences

βœ… Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement

βœ… Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively

βœ… Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes

βœ… Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas

βœ… Coordinate direct mail campaigns for local holidays and maintain the regional event calendar

βœ… Attend, support, and measure the success of trade shows, conferences, and smaller events

ASSUMPTION: This role may require occasional travel to attend events and meet with stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices

Required Skills:

  • Proficient in marketing automation software and CRM tools
  • Strong communication, presentation, and organizational skills
  • Proactive, independent mindset with the ability to manage multiple projects simultaneously
  • Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
  • Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth

Preferred Skills:

  • Experience with ABM strategies
  • Fluency in additional European languages

ASSUMPTION: While not explicitly stated, proficiency in data analysis and reporting tools may be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: Β£45,000 - Β£60,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the UK)

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Generous time off policy
  • Professional development opportunities
  • Employee referral bonus program

Working Hours: Full-time (40 hours per week), with flexible hours and remote work arrangement

ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company discretion.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and intent-driven marketing.

Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: INFUSE was founded in Boca Raton, FL, with additional offices in London, UK.

Company Description:

  • INFUSE is powered by a demand engine that uses data to target in-market buyer and account profiles, driving qualified interest through omnichannel outreach and exclusive marketing programs.
  • The company works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.
  • INFUSE demand generation tools and professionals are available in over 75 countries across all time zones.

Company Specialties:

  • B2B Demand Generation
  • B2B Lead Generation
  • Content Syndication
  • Content Marketing
  • Account-Based Demand Generation
  • Predictive Demand Generation
  • Lead Validation
  • Performance Marketing
  • Lead Nurturing
  • Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's global presence and extensive client list indicate a strong and stable company with ample opportunities for professional growth.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in B2B marketing.

Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate closely with sales and cross-functional teams.

Work Arrangement: This role is remote, with a preference for candidates based in the UK. Occasional travel may be required for events and stakeholder meetings.

Growth Opportunities:

  • Progression to a senior marketing role within the company
  • Expanding responsibilities to cover additional regions or markets
  • Developing expertise in specific marketing channels or strategies

ASSUMPTION: INFUSE's mid-sized company structure and global presence provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: INFUSE has offices in Boca Raton, FL, and London, UK. This role is remote, with a preference for candidates based in the UK.

Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, US and Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, GB

Geographic Context:

  • The UK is INFUSE's primary market for this role, with a focus on engaging European audiences
  • The remote work arrangement allows for flexibility and work-life balance
  • Occasional travel may be required for events and stakeholder meetings

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work arrangement

ASSUMPTION: The remote work arrangement and occasional travel requirements may necessitate strong time management and communication skills to maintain productivity and collaboration.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial resume screening
  • Video interview with the hiring manager
  • Test or short project to assess skills and fit
  • Final interview with the team
  • Offer and onboarding

Key Assessment Areas:

  • Marketing skills and experience
  • Data analysis and reporting
  • Communication and presentation skills
  • Problem-solving and adaptability
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
  • Research INFUSE's company culture and values to demonstrate your fit with the organization

ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation, Data Analysis

ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on ensuring a strong match for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Marketing automation software (e.g., Marketo, Pardot, HubSpot)
  • CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
  • Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Proficiency in marketing automation and CRM tools is essential for this role, while experience with data analysis and reporting tools may be beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Data-driven
  • Results-oriented

Work Style:

  • Proactive and independent
  • Adaptable and innovative
  • Strong communication and organizational skills
  • Focused on high-priority objectives

Self-Assessment Questions:

  • Do you thrive in a fast-paced, results-oriented environment?
  • Are you comfortable working remotely and managing your time effectively?
  • Do you enjoy collaborating with cross-functional teams and fostering strong relationships?

ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and results-oriented, with strong communication and organizational skills.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously and prioritizing tasks effectively
  • Adapting to market trends and adjusting strategies as needed
  • Occasional travel requirements for events and stakeholder meetings
  • Balancing remote work and maintaining productivity and collaboration

ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • Unlike other regional marketing roles, this position focuses on the UK and European markets, requiring a strong understanding of European audiences and trends
  • INFUSE's global presence and extensive client list provide ample opportunities for career growth and development
  • This role offers a unique blend of strategic planning, campaign execution, and data analysis, making it an excellent fit for a well-rounded marketing professional

ASSUMPTION: This role offers a unique combination of responsibilities and opportunities, making it an attractive choice for the right candidate.

πŸ“ Sample Projects

  • Developing and executing a successful omnichannel campaign to engage a specific European audience
  • Conducting market research to identify trends and opportunities in a key European market
  • Creating and optimizing audience lists using effective segmentation techniques to target key personas

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing campaigns for this role and how they align with business objectives?
  • How does the regional marketing team collaborate with the global marketing team and other departments?
  • What opportunities are there for professional development and growth within the company?
  • How does INFUSE support work-life balance for remote employees?
  • What are the key performance indicators (KPIs) used to measure success in this role?

ASSUMPTION: These questions will help you better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
  • Research INFUSE's company culture and values to demonstrate your fit with the organization
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.