Regional Marketing Specialist (Remote)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote)

🔹 Company: INFUSE

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (UK)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams.
• Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
• Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
• Fostering strong relationships with sales teams to ensure campaigns align with sales processes and strategic goals.

ASSUMPTION: This role requires a high level of independence and proactivity, as well as strong communication and organizational skills to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.

✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.

ASSUMPTION: This role requires a strong focus on data analysis and a proactive approach to staying ahead of market trends and refining strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.

Required Skills:

• Proficient in marketing automation software and CRM tools.
• Strong communication, presentation, and organizational skills.
• Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously.
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
• Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.

Preferred Skills:

• Experience with ABM platforms and tools.
• Fluency in additional European languages.

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and familiarity with the B2B marketing landscape are likely to be essential for success in this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per year (Based on industry standards for a Regional Marketing Specialist role in the UK with 3-5 years of experience)

Benefits:

• Health, dental, and vision insurance.
• 401(k) matching.
• Generous PTO and holiday schedule.
• Professional development opportunities.
• Remote work equipment allowance.

Working Hours: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexibility for occasional early/late hours to accommodate meetings with global teams.

ASSUMPTION: INFUSE is a global company, and the salary range provided is an estimate based on industry standards for the UK market. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.

Company Size: INFUSE has 1,001-5,000 employees globally, with offices in Boca Raton, FL, and London, UK. This size allows for ample opportunities for collaboration and growth within the company.

Founded: INFUSE was founded in 2000 and has since grown to become a leading provider of B2B demand generation services.

Company Description:

• INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to ensure precision targeting across in-market buyer and account profiles.
• The company offers omnichannel outreach and exclusive marketing programs to identify and engage prospective buying groups throughout their journey.
• INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's global presence and extensive experience in the B2B demand generation industry make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and innovative environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in B2B marketing, seeking to advance their career in a global company.

Reporting Structure: The Regional Marketing Specialist reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams to ensure campaigns align with strategic goals.

Work Arrangement: This is a remote role based in the United Kingdom, with flexibility for occasional early/late hours to accommodate meetings with global teams.

Growth Opportunities:

• As INFUSE is a global company, there may be opportunities for international relocation or promotion to a senior role within the marketing department.
• The company's focus on continuous improvement and professional development may provide opportunities for career growth and skill enhancement.

ASSUMPTION: Given INFUSE's global presence and extensive experience in the B2B demand generation industry, there are likely to be numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote and can be performed from anywhere in the United Kingdom.

Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, US, and Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, GB

Geographic Context:

• The United Kingdom offers a diverse and vibrant cultural scene, with numerous opportunities for personal and professional growth.
• The UK has a strong B2B marketing industry, providing ample opportunities for networking and collaboration with other professionals in the field.
• The remote nature of this role allows for a flexible work-life balance and the opportunity to work from home or a co-working space.

Work Schedule: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexibility for occasional early/late hours to accommodate meetings with global teams.

ASSUMPTION: The remote nature of this role may require strong self-motivation and time management skills to maintain productivity and engagement with the team.

💼 Interview & Application Insights

Typical Process:

• Initial video interview to assess communication skills and cultural fit.
• Test or short project to evaluate problem-solving skills and marketing acumen.
• Interview with the hiring manager and/or interview team to discuss the role, responsibilities, and career growth opportunities.
• Offer and onboarding process.

Key Assessment Areas:

• Communication and presentation skills.
• Marketing knowledge and experience.
• Problem-solving and analytical skills.
• Cultural fit and alignment with INFUSE's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the B2B marketing landscape and INFUSE's unique value proposition in your application materials.
• Prepare for the interview by researching INFUSE's company culture, mission, and values, and be ready to discuss your approach to marketing challenges and opportunities.

ATS Keywords: Regional Marketing, B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, Omnichannel Campaigns, Data Analysis, Marketing Automation, CRM, Sales Alignment

ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company's values.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: INFUSE uses a variety of marketing automation, CRM, data analysis, project management, and collaboration tools to streamline workflows and facilitate communication and collaboration among teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Data-driven

Work Style:

• Proactive and independent
• Strong communication and collaboration skills
• Adaptable and flexible
• Data-driven and analytical
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, results-oriented environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have strong communication and presentation skills, and can you adapt your communication style to different audiences and situations?
• Are you curious about new markets and eager to learn about new trends and opportunities in the B2B marketing landscape?
• Do you have a proactive, problem-solving mindset and a drive to deliver excellence in all projects?

ASSUMPTION: INFUSE values a customer-centric, innovative, collaborative, accountable, and data-driven work environment, and seeks candidates who align with these values and are eager to contribute to the company's success.

⚠️ Potential Challenges

• The remote nature of this role may present challenges in maintaining productivity and engagement with the team.
• The fast-paced, results-oriented environment may require strong time management and prioritization skills to manage multiple projects simultaneously.
• The need to stay ahead of market trends and refine strategies may present challenges in keeping up with the latest developments in the B2B marketing landscape.
• The requirement to collaborate with global teams may present challenges in coordinating schedules and communicating effectively across time zones.

ASSUMPTION: INFUSE's global presence and focus on continuous improvement may present unique challenges and opportunities for growth and development in this role.

📈 Similar Roles Comparison

• This role differs from other regional marketing roles in its focus on B2B demand generation and account-based marketing, as well as its global scope and remote work arrangement.
• INFUSE's extensive experience in the B2B demand generation industry sets it apart from other companies in the field, offering candidates the opportunity to work with a leading provider of B2B demand generation services.
• Career progression in this role may involve moving into a senior marketing role within the company or transitioning into a different functional area, such as sales or product management.

ASSUMPTION: INFUSE's unique focus on B2B demand generation and global presence makes it an attractive employer for marketing professionals seeking to advance their careers in a dynamic and innovative environment.

📝 Sample Projects

• Developing and executing a regional marketing plan to drive demand for a new product launch in the UK market.
• Conducting market research to identify trends and opportunities in the European B2B marketing landscape and developing targeted campaigns to capitalize on these insights.
• Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program targeting key accounts in the UK and European markets.

ASSUMPTION: INFUSE's global presence and focus on continuous improvement provide numerous opportunities for marketing professionals to develop and execute innovative campaigns and projects that drive demand and revenue for the company's clients.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to B2B demand generation and how this role fits into the broader marketing strategy?
• How does INFUSE support the professional development and career growth of its marketing team members?
• Can you provide examples of how INFUSE has adapted its marketing strategies to capitalize on new trends and opportunities in the B2B marketing landscape?
• How does INFUSE measure the success of its marketing campaigns, and what metrics are most important for this role?
• What is the company's approach to work-life balance and employee well-being, particularly for remote team members?

ASSUMPTION: INFUSE's global presence and focus on continuous improvement provide numerous opportunities for marketing professionals to develop and execute innovative campaigns and projects that drive demand and revenue for the company's clients.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the B2B marketing landscape and INFUSE's unique value proposition.
• Prepare for the interview by researching INFUSE's company culture, mission, and values, and be ready to discuss your approach to marketing challenges and opportunities.
• If selected for an interview, be prepared to present a sample marketing plan or campaign brief that demonstrates your ability to develop and execute strategic marketing campaigns.
• Follow up with the hiring manager within one week of the interview to express your interest in the role and reiterate your qualifications and fit for the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.