Key aspects of this role include:
- Conducting market research to identify trends and opportunities in key European markets.
- Developing and executing omnichannel campaigns to engage target audiences and generate demand.
- Collaborating with sales and cross-functional teams to align marketing efforts with business objectives.
- Building strong relationships with stakeholders to ensure campaigns meet strategic goals.
*ASSUMPTION:* This role requires a high level of independence and proactivity, as the ideal candidate will be managing multiple projects simultaneously and driving marketing success in a fast-paced environment.
📋 Key Responsibilities
- ✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
- ✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
- ✅ Envision and execute omnichannel campaigns, crafting compelling copy and collaborating with channel specialists to ensure alignment and consistency.
- ✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
- ✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
- ✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
- ✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
- ✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
- ✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
*ASSUMPTION:* The role may involve occasional travel to attend events and meet with stakeholders, although the primary work arrangement is remote.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
- Required Skills:
- Proficiency in marketing automation software and CRM tools.
- Strong communication, presentation, and organizational skills.
- Proactive, independent mindset with the ability to manage multiple projects simultaneously.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptability and innovation, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
*ASSUMPTION:* While not explicitly stated, proficiency in English is required for this role, given the international nature of the company and the need to communicate effectively with global teams and stakeholders.
💰 Compensation & Benefits
- Salary Range: £45,000 - £60,000 per year (based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the UK)
- Benefits: Competitive benefits package, including health insurance, retirement plans, and paid time off.
- Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely.
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for a Regional Marketing Specialist with the required experience level in the UK. The actual salary may vary depending on factors such as the candidate's skills, qualifications, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Marketing Services
- Company Size: 1,001-5,000 employees
- Founded: INFUSE is a well-established company with a global presence, although the exact founding date is not specified.
- Company Description: INFUSE is a global B2B demand and revenue marketing performance company. At the heart of INFUSE is a demand engine powered by data, ensuring precision targeting across in-market buyer and account profiles to drive qualified interest. INFUSE demand generation tools and professionals are available in over 75 countries across all time zones, working with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
- Company Specialties: B2B Demand Generation, B2B Lead Generation, Content Syndication, Content Marketing, Account-Based Demand Generation, Predictive Demand Generation, Lead Validation, Performance Marketing, Lead Nurturing, and Intent-Driven Marketing.
*ASSUMPTION:* INFUSE's extensive experience and global presence make it an attractive option for candidates seeking to work with a well-established company in the marketing services industry.
📊 Role Analysis
- Career Level: Mid-level to senior, depending on the candidate's experience and skills.
- Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate closely with sales and cross-functional teams.
- Work Arrangement: Remote solely, with the option to work from the UK office or any other INFUSE office location.
- Growth Opportunities: INFUSE's global presence and diverse client base offer opportunities for career growth and advancement within the company.
*ASSUMPTION:* The remote work arrangement provides flexibility and work-life balance, allowing candidates to work from anywhere in the UK or any other INFUSE office location.
🌍 Location & Work Environment
- Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote solely.
- Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, US; Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, GB
- Geographic Context: The UK office is located in London, a major global city with a thriving business environment and a multicultural population.
- Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.
*ASSUMPTION:* The remote work arrangement allows candidates to work from anywhere in the UK, providing flexibility and the opportunity to live and work in various locations.
💼 Interview & Application Insights
- Typical Process: INFUSE's hiring process involves a detailed review of applications, followed by a video interview, a test or short project, and interviews with the hiring manager and/or the interview team.
- Key Assessment Areas: Communication skills, presentation skills, organizational skills, analytical thinking, adaptability, innovation, problem-solving, collaboration, proactivity, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with market research, campaign management, and demand generation.
- Showcase your ability to work independently and manage multiple projects simultaneously.
- Demonstrate your curiosity and problem-solving skills by providing examples of how you've tackled challenges and refined strategies in previous roles.
- Research INFUSE's company culture and be prepared to discuss how your values align with theirs.
- ATS Keywords: Market Research, Campaign Management, Copywriting, Data Analysis, Communication, Presentation, Organizational Skills, Project Management, Account-Based Marketing, Audience Segmentation, Event Coordination, Adaptability, Innovation, Problem Solving, Collaboration, Proactivity
*ASSUMPTION:* INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on communication, collaboration, and adaptability.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, HubSpot, or Pardot)
- CRM tools (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
- Event management tools (e.g., Eventbrite, Cvent, or Bizzabo)
*ASSUMPTION:* The specific tools and technologies used may vary depending on the candidate's role and the company's internal systems.
👔 Cultural Fit Considerations
- Company Values: INFUSE's company values include a focus on demand excellence, data-driven decision-making, and global collaboration. The company seeks candidates who are passionate about driving marketing success, curious about new markets, and committed to delivering excellence in all projects.
- Work Style: INFUSE values a proactive, independent mindset, with candidates who are able to take the initiative and manage multiple projects simultaneously. The company also emphasizes strong communication, collaboration, and adaptability.
- Self-Assessment Questions:
- How do you align with INFUSE's company values, particularly the focus on demand excellence and global collaboration?
- How comfortable are you working independently and managing multiple projects simultaneously in a fast-paced, results-oriented environment?
- How well do you communicate and collaborate with diverse teams, both locally and globally?
*ASSUMPTION:* INFUSE's company culture values proactivity, independence, strong communication, and collaboration, making it an attractive option for candidates who thrive in fast-paced, results-oriented environments.
⚠️ Potential Challenges
- The role may involve occasional travel to attend events and meet with stakeholders, which could disrupt the candidate's work-life balance.
- The fast-paced, results-oriented environment may be challenging for candidates who prefer a more structured or slower-paced work environment.
- The remote work arrangement may present challenges in terms of communication and collaboration, particularly for candidates who are not comfortable working independently or managing multiple projects simultaneously.
*ASSUMPTION:* The potential challenges associated with this role are outweighed by the benefits of working for a well-established company in the marketing services industry, with a global presence and diverse client base.
📈 Similar Roles Comparison
- Compared to other Regional Marketing Specialist roles, this position offers a higher salary range and the opportunity to work for a well-established company with a global presence.
- The role requires a higher level of independence and proactivity, with candidates expected to manage multiple projects simultaneously and drive marketing success in a fast-paced environment.
- The remote work arrangement provides flexibility and work-life balance, allowing candidates to work from anywhere in the UK or any other INFUSE office location.
*ASSUMPTION:* This role offers a unique combination of competitive compensation, a well-established company with a global presence, and the flexibility of a remote work arrangement.
📝 Sample Projects
- Developing and executing a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
- Envisioning and executing omnichannel campaigns, crafting compelling copy and collaborating with channel specialists to ensure alignment and consistency.
- Building and executing a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
- Coordinating direct mail campaigns for local holidays and maintaining the regional event calendar.
*ASSUMPTION:* The sample projects provided are representative of the types of tasks and responsibilities the Regional Marketing Specialist will be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role and how they align with my skills and experience?
- How does this role fit into the overall marketing strategy for INFUSE, and how will my work contribute to the company's success?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does INFUSE support the professional development and growth of its employees, particularly in the marketing department?
- What are the expectations for travel in this role, and how will my remote work arrangement be supported?
*ASSUMPTION:* Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's needs and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/infuse/jobs/4585572005).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the video interview by practicing your communication and presentation skills and researching INFUSE's company culture.
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
