📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement.
ASSUMPTION: This role requires a high level of independence and proactivity, with a focus on driving results and meeting strategic goals.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Preferred Skills:
- Fluency in additional European languages.
- Experience working in a remote, global team.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Based on industry standards for a mid-level marketing role in the UK)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible working hours
- Generous PTO and holiday policy
- Professional development opportunities
Working Hours: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the UK. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in 2000, with over two decades of experience in the marketing industry.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: www.infuse.com
ASSUMPTION: INFUSE's global presence and extensive experience in the marketing industry make it an attractive employer for professionals seeking to advance their careers in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in B2B marketing, seeking to advance their careers in a global company.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.
Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance while collaborating with international teams.
Growth Opportunities:
- Expanding skills and expertise in global marketing and account-based marketing.
- Potential career progression to senior marketing roles or management positions within the company.
- Opportunities to work with high-profile clients and contribute to their marketing success.
ASSUMPTION: INFUSE's focus on continuous improvement and professional development provides ample opportunities for growth and career advancement within the company.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement.
Office Location(s): United Kingdom (Remote)
Geographic Context:
- The United Kingdom offers a diverse and multicultural environment, with a strong economy and robust business ecosystem.
- The UK is home to numerous global headquarters and regional offices of multinational corporations.
- The time zone is GMT (Greenwich Mean Time), which allows for effective collaboration with teams across Europe and North America.
Work Schedule: Full-time, with flexible working hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement for this role provides applicants with the opportunity to maintain a healthy work-life balance while collaborating with international teams.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Video interview with the hiring manager to assess cultural fit and discuss the role in more detail.
- Skills assessment or project to evaluate the candidate's practical abilities.
- Final interview with the hiring manager and/or the interview team to discuss the offer and next steps.
Key Assessment Areas:
- Marketing expertise and understanding of demand generation best practices.
- Communication and presentation skills, both written and verbal.
- Problem-solving skills and adaptability in the face of challenges.
- Cultural fit and alignment with INFUSE's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on demand generation and account-based marketing.
- Demonstrate your understanding of the role and INFUSE's company culture in your application materials.
- Prepare for the interview by researching INFUSE's clients, industry, and competitors, as well as the specific challenges and opportunities faced by the company in the European market.
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Account-Based Marketing, Campaign Management, Market Research, Data Analysis, CRM, Marketing Automation
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's values, with a focus on driving results and meeting strategic goals.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: INFUSE's use of industry-standard marketing and project management tools enables effective collaboration and communication among team members, regardless of location.
👔 Cultural Fit Considerations
Company Values:
- Results-driven: INFUSE prioritizes driving results and meeting strategic goals.
- Innovative: The company encourages creativity and adaptability in the face of challenges.
- Collaborative: INFUSE fosters a culture of teamwork and cross-functional collaboration.
Work Style:
- Proactive and independent: INFUSE values employees who take the initiative and manage their time effectively.
- Adaptable: The company requires employees who can adjust strategies as needed and bring fresh ideas to the table.
- Data-driven: INFUSE relies on data and analytics to inform decision-making and drive results.
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have a proactive approach to problem-solving and a curiosity to learn about new markets?
ASSUMPTION: INFUSE's company culture prioritizes results, innovation, and collaboration, with a focus on driving marketing success in a dynamic and global environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management.
- Adapting to market trends and adjusting strategies as needed, which may require continuous learning and growth.
- Collaborating effectively with international teams, requiring strong communication and cultural sensitivity.
- Balancing the demands of a remote work environment, which may require self-motivation and discipline.
ASSUMPTION: INFUSE's global presence and remote work environment present unique challenges and opportunities for candidates seeking to advance their careers in a dynamic and innovative company.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on demand generation and account-based marketing, with a emphasis on driving results and meeting strategic goals.
- INFUSE's global presence and remote work environment provide opportunities for candidates to gain experience working with international teams and clients.
- Career progression in this role may lead to senior marketing roles or management positions within the company, with a focus on driving marketing success in a global context.
ASSUMPTION: INFUSE's unique focus on demand generation and account-based marketing, combined with its global presence and remote work environment, sets this role apart from traditional marketing positions.
📝 Sample Projects
- Developing and executing a comprehensive market research report on the European B2B marketing landscape, including trends, opportunities, and competitive positioning.
- Creating a detailed campaign brief for an omnichannel marketing campaign targeting key personas in the European market, including channel-specific messaging and tactics.
- Designing and implementing a focused Account-Based Marketing (ABM) program for a strategic client, tailored to their unique needs and objectives.
ASSUMPTION: INFUSE's focus on driving results and meeting strategic goals requires candidates to demonstrate their ability to manage complex projects and deliver tangible outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges faced by the European marketing team in the past year and how they were addressed?
- How does INFUSE support the professional development and growth of its marketing team members?
- Can you provide an example of a successful Account-Based Marketing (ABM) campaign executed by the European marketing team, and what made it successful?
- How does INFUSE measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the typical career path for a Regional Marketing Specialist at INFUSE, and what opportunities exist for growth and advancement within the company?
ASSUMPTION: INFUSE's focus on driving results and meeting strategic goals requires candidates to demonstrate their ability to manage complex projects and deliver tangible outcomes.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on demand generation and account-based marketing.
- Prepare for the interview by researching INFUSE's clients, industry, and competitors, as well as the specific challenges and opportunities faced by the company in the European market.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
