📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement.
ASSUMPTION: This role requires a high level of autonomy and initiative, as well as strong communication and organizational skills to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation, requiring a well-rounded marketing professional.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
Preferred Skills:
- Fluency in multiple languages, particularly European languages.
- Experience working remotely in a global team.
ASSUMPTION: While not explicitly stated, proficiency in marketing automation software and CRM tools is essential for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the UK)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and holiday policy
- Professional development opportunities
- Remote work equipment allowance
Working Hours: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexibility for occasional early/late hours to accommodate global team meetings.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the UK market. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and intent-driven marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: INFUSE was founded in Boca Raton, FL, with additional offices in London, UK.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client list indicate a strong, stable company with ample opportunities for professional growth.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate closely with sales and cross-functional teams.
Work Arrangement: This role is remote solely, with flexibility for occasional early/late hours to accommodate global team meetings.
Growth Opportunities:
- Expanding responsibilities based on performance and market needs.
- Potential advancement to a Senior Regional Marketing Specialist or Regional Marketing Manager role.
- Opportunities to work on diverse campaigns and projects, fostering continuous learning and skill development.
ASSUMPTION: INFUSE's large employee base and diverse client portfolio suggest ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement.
Office Location(s): INFUSE has offices in Boca Raton, FL, and London, UK, but this role can be performed remotely from anywhere in the United Kingdom.
Geographic Context:
- The United Kingdom offers a vibrant and dynamic business environment, with a strong focus on innovation and technology.
- The UK's central time zone allows for effective collaboration with INFUSE's global team and clients.
- The UK has a well-established marketing industry, providing ample opportunities for networking and professional development.
Work Schedule: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexibility for occasional early/late hours to accommodate global team meetings.
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, while the UK's central time zone facilitates effective collaboration with global teams.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Video interview with the hiring manager or interview team.
- Short project or test to assess skills and cultural fit.
- Final interview with the regional marketing manager and/or other stakeholders.
- Offer extended, followed by onboarding.
Key Assessment Areas:
- Marketing expertise and campaign management skills.
- Analytical and data-driven decision-making abilities.
- Communication and presentation skills.
- Adaptability and problem-solving skills.
- Cultural fit and alignment with INFUSE's values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on demand generation, campaign management, and data analysis.
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit.
- Research INFUSE's clients and industry to demonstrate your understanding of the company's business and market trends.
ATS Keywords: Marketing automation, CRM, demand generation, campaign management, market research, ABM, data analysis, communication, presentation, organizational skills, project management, account-based marketing, audience segmentation, event coordination, adaptability, innovation, problem-solving, collaboration, curiosity
ASSUMPTION: INFUSE's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Proficiency in marketing automation software and CRM tools is essential for this role, as they are used daily for campaign management, data analysis, and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Accountability and results-driven
- Integrity and transparency
Work Style:
- Adaptable and flexible, with a willingness to learn and grow in a dynamic environment.
- Proactive and independent, with strong self-motivation and time management skills.
- Strong communication and collaboration skills, with the ability to work effectively in a remote, global team.
Self-Assessment Questions:
- Do I thrive in a fast-paced, results-oriented environment, and am I comfortable working independently with minimal supervision?
- Am I curious and eager to learn about new markets and trends in B2B marketing?
- Do I possess strong communication and presentation skills, and am I comfortable collaborating with diverse teams and stakeholders?
ASSUMPTION: INFUSE values adaptability, innovation, and strong communication skills, seeking candidates who align with these cultural fit factors.
⚠️ Potential Challenges
- The remote work environment may require strong self-motivation and time management skills to maintain productivity and focus.
- Managing multiple projects simultaneously may present organizational and prioritization challenges.
- Working with global teams may require flexibility and adaptability to accommodate different time zones and cultural norms.
- The dynamic nature of the marketing industry may necessitate continuous learning and adaptation to new tools, trends, and best practices.
ASSUMPTION: These potential challenges are common to remote work and dynamic marketing roles, and successful candidates will possess the skills and mindset to overcome them.
📈 Similar Roles Comparison
- Compared to other regional marketing roles, this position places a stronger emphasis on data analysis and demand generation, requiring a more analytical and strategic mindset.
- INFUSE's global presence and extensive client list offer unique opportunities for career growth and development not typically found in smaller organizations.
- This role may have more limited upward mobility compared to larger, enterprise-level marketing organizations, but it provides ample opportunities for skill development and expansion within the company.
ASSUMPTION: INFUSE's unique combination of global reach, diverse client portfolio, and dynamic marketing focus sets this role apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted email campaign to engage a specific persona in the UK market, with a focus on driving qualified leads for the sales team.
- Conducting market research to identify trends and opportunities in the European market, and presenting findings to the regional marketing team and stakeholders.
- Collaborating with the sales team to build and execute an ABM program targeting high-value accounts in the UK, with a focus on driving revenue growth.
ASSUMPTION: These sample projects illustrate the strategic, analytical, and creative aspects of the Regional Marketing Specialist role, requiring a well-rounded marketing professional with strong problem-solving skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and projects I would be working on in this role, and how they align with INFUSE's overall marketing strategy?
- How does INFUSE support the professional development and growth of its marketing team members, and what opportunities exist for advancement within the organization?
- Can you provide an example of a successful regional marketing campaign executed by INFUSE, and what factors contributed to its success?
- How does INFUSE measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the typical work-life balance for a Regional Marketing Specialist at INFUSE, and how does the company support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to assess the role's responsibilities, INFUSE's company culture, and the opportunities for professional growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on demand generation, campaign management, and data analysis.
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit.
- Research INFUSE's clients and industry to demonstrate your understanding of the company's business and market trends.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
