📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (United Kingdom)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (UK)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports
ASSUMPTION: This role requires a high level of independence and proactivity, with a focus on driving marketing success in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous learning, and adaptability to market trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry
Required Skills:
- Proficient in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset with the ability to manage multiple projects simultaneously
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table
Preferred Skills:
- Fluency in multiple languages
- Experience working remotely in a global team
ASSUMPTION: Candidates with experience in B2B marketing, demand generation, and account-based marketing will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the UK)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
- Competitive vacation and sick leave policies
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: Salary and benefits may vary based on individual performance, company performance, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2003 and has since grown into a global leader in B2B marketing services.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client list indicate a strong and stable company with ample opportunities for professional growth.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate closely with sales and cross-functional teams.
Work Arrangement: This role is remote, with a focus on the United Kingdom. Occasional travel may be required for events and meetings.
Growth Opportunities:
- Advancement to a Senior Regional Marketing Specialist or Marketing Manager role
- Expansion into other regions or global marketing roles
- Development of specialized skills in areas such as account-based marketing or demand generation
ASSUMPTION: This role offers significant opportunities for career growth and development within INFUSE's global organization.
🌍 Location & Work Environment
Office Type: Remote (with occasional in-person meetings and events)
Office Location(s): United Kingdom (with potential for occasional travel to other regions)
Geographic Context:
- The United Kingdom offers a diverse and dynamic business environment, with a strong focus on innovation and technology
- The UK is home to numerous global headquarters and has a thriving startup ecosystem
- The region has a well-established infrastructure, with easy access to major cities and transportation networks
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and work-life balance
ASSUMPTION: The remote work arrangement and flexible scheduling provide a high degree of autonomy and work-life balance for the successful candidate.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Video interview with the hiring manager
- Test or short project to assess skills and fit
- Final interview with the interview team
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Communication and presentation skills
- Problem-solving and adaptability
- Cultural fit and alignment with INFUSE's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills
- Demonstrate your understanding of INFUSE's business and the regional marketing landscape
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Account-Based Marketing, Campaign Management, Market Research, CRM, Marketing Automation
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The successful candidate will have experience with marketing automation and CRM tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Proactive and independent
- Adaptable and resilient
- Focused on driving results and continuous improvement
- Comfortable working in a fast-paced, dynamic environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have a strong curiosity to learn about new markets and adapt your strategies accordingly?
ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and results-driven, with a strong focus on customer-centric and data-driven marketing strategies.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Adapting to market trends and changes in the B2B marketing landscape
- Collaborating effectively with remote teams and stakeholders across different time zones
- Balancing the need for innovation with the requirement to deliver consistent, high-quality results
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strong communication, problem-solving, and adaptability skills.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position focuses heavily on account-based marketing and demand generation strategies
- INFUSE's global presence and extensive client list provide unique opportunities for career growth and development
- This role offers a high degree of autonomy and independence, with a focus on driving results and continuous improvement
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and preferences.
📝 Sample Projects
- Developing and executing a targeted account-based marketing campaign for a specific industry vertical
- Conducting market research to identify trends and opportunities in a key European market
- Creating a comprehensive project proposal and campaign brief for a regional event or trade show
ASSUMPTION: These sample projects provide a sense of the types of initiatives the successful candidate will be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with the sales team, and what are the key priorities for the first 90 days?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and provide valuable insights into the day-to-day responsibilities, challenges, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/infuse/jobs/4585569005
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills
- Demonstrate your understanding of INFUSE's business and the regional marketing landscape
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
