📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (UK preferred)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement.
ASSUMPTION: This role requires a proactive, independent mindset with a strong focus on driving results and delivering excellence in all projects.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role requires strong analytical thinking and adaptability to stay ahead of market trends and ensure campaigns meet strategic goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
Preferred Skills:
- Fluency in additional European languages.
- Experience working remotely in a global team.
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Based on industry standards for mid-level marketing roles in the UK)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in the UK. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: INFUSE was founded in 2000 and has since grown into a global B2B demand and revenue marketing performance company.
Company Description:
- INFUSE is a global B2B demand and revenue marketing performance company that helps industry-leading brands drive qualified interest and optimize their lead-to-revenue performance.
- The company's demand engine is powered by data, including first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights.
- INFUSE offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE is a well-established company with a strong focus on data-driven demand generation and a global presence.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams.
Work Arrangement: Remote solely, with the option to work from home or a co-working space.
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role with increased responsibilities and leadership opportunities.
- Expansion into new markets or regions, allowing for increased impact and influence.
- Professional development through training, workshops, and mentorship programs.
ASSUMPTION: This role offers opportunities for career growth and development within INFUSE's global organization.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from home or a co-working space)
Office Location(s): Remote (UK preferred)
Geographic Context:
- The UK has a thriving tech industry and is home to many global companies, providing ample opportunities for collaboration and growth.
- The remote work arrangement allows for flexibility and a better work-life balance.
- The UK's time zone overlaps with many other European countries, facilitating collaboration with international teams.
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and the ability to work from various locations within the UK.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Video interview with the hiring manager or interview team.
- Test or short project to assess skills and fit for the role.
- Final interview with the hiring manager and/or interview team.
- Offer and onboarding for the selected candidate.
Key Assessment Areas:
- Marketing expertise and demand generation skills.
- Analytical thinking and data-driven decision-making.
- Communication and presentation skills.
- Problem-solving and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Demonstrate your understanding of the role and INFUSE's mission in your application materials.
- Prepare for the video interview by researching INFUSE and practicing your responses to common interview questions.
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and fit for the role, with a focus on marketing expertise and analytical thinking.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Candidates should be proficient in marketing automation software and CRM tools, as well as other relevant technologies for project management and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Proactive and independent
- Adaptable and innovative
- Results-oriented and driven
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing multiple projects simultaneously?
- Do you have a proactive approach to problem-solving and a curiosity to learn about new markets?
ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and results-driven, with strong communication skills and a curiosity to learn about new markets.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously in a fast-paced environment.
- Adapting to market trends and changes in the B2B marketing landscape.
- Collaborating effectively with remote teams across different time zones.
- Balancing the need for innovation with the requirement to meet strategic goals and deliver results.
ASSUMPTION: These challenges can be overcome by candidates who are proactive, adaptable, and results-driven, with strong communication skills and a curiosity to learn about new markets.
📈 Similar Roles Comparison
- Compared to other Regional Marketing Specialist roles, this position places a stronger emphasis on data analysis and market research.
- INFUSE's global presence and focus on B2B demand generation set it apart from other marketing services companies.
- This role offers opportunities for career growth and development within INFUSE's global organization.
ASSUMPTION: Candidates should research similar roles and INFUSE's unique offerings to understand the specific requirements and opportunities of this position.
📝 Sample Projects
- Developing and executing a regional marketing plan to drive demand for a new product launch.
- Conducting market research to identify trends and opportunities in a specific European market.
- Creating and optimizing audience lists to target key personas and improve campaign performance.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with sales and cross-functional teams to drive demand and meet strategic goals?
- What opportunities are there for professional development and growth within INFUSE?
- How does INFUSE support work-life balance for remote employees?
- Can you provide examples of successful campaigns or projects executed by the regional marketing team?
ASSUMPTION: These questions help candidates better understand the role, the company culture, and the opportunities for growth and development at INFUSE.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare for the video interview by researching INFUSE and practicing your responses to common interview questions.
- If selected, complete the test or short project to assess your skills and fit for the role.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
