I

Regional Marketing Specialist (Remote)

INFUSE
Full-time
Remote
Worldwide
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Regional Marketing Specialist (Remote)

πŸ”Ή Company: INFUSE

πŸ”Ή Location: Remote (UK)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-14

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (UK)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand
  • Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
  • Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program
  • Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports

ASSUMPTION: This role requires a high level of independence and initiative, with a focus on driving results and meeting strategic goals.

πŸ“‹ Key Responsibilities

βœ… Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets

βœ… Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages

βœ… Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences

βœ… Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement

βœ… Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively

βœ… Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes

βœ… Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas

βœ… Coordinate direct mail campaigns for local holidays and maintain the regional event calendar

βœ… Attend, support, and measure the success of trade shows, conferences, and smaller events

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices

Required Skills:

  • Proficient in marketing automation software and CRM tools
  • Strong communication, presentation, and organizational skills
  • Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously
  • Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
  • Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth

Preferred Skills:

  • Fluency in additional European languages
  • Experience with ABM software and tools

ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving results will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: Β£45,000 - Β£60,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the UK)

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Generous time off (vacation, sick, and public holidays)
  • Flexible work arrangements
  • Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is based on industry standards for a Regional Marketing Specialist with the required experience level in the UK. Benefits may vary based on the candidate's location and employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based marketing.

Company Size: INFUSE has 1,001-5,000 employees globally, with offices in Boca Raton, FL, and London, UK. This size allows for ample opportunities for collaboration and growth while maintaining a personal touch.

Founded: INFUSE was founded in [Year], with a mission to deliver demand excellence through data-driven, AI-powered marketing strategies.

Company Description:

  • INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest
  • The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
  • INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others

Company Specialties:

  • B2B Demand Generation
  • B2B Lead Generation
  • Content Syndication
  • Content Marketing
  • Account-Based Demand Generation
  • Predictive Demand Generation
  • Lead Validation
  • Performance Marketing
  • Lead Nurturing
  • Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's global presence and expertise in B2B marketing make it an attractive employer for marketing professionals looking to grow their careers in a dynamic, international environment.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in B2B marketing, seeking to advance their career in a global organization.

Reporting Structure: The Regional Marketing Specialist reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams.

Work Arrangement: This role is remote, with a focus on the UK market. Occasional travel may be required for events and meetings.

Growth Opportunities:

  • Advancement to a Senior Marketing role or management position
  • Expansion into other regions or markets
  • Specialization in a specific area of marketing, such as ABM or content marketing

ASSUMPTION: This role offers ample opportunities for career growth and development within INFUSE's global organization.

🌍 Location & Work Environment

Office Type: INFUSE has offices in Boca Raton, FL, and London, UK. This role is remote, with a focus on the UK market.

Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, US; Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, GB

Geographic Context:

  • The UK market offers a diverse and dynamic business environment, with numerous opportunities for growth and innovation
  • The remote work arrangement allows for a flexible and balanced work-life integration
  • The UK office is centrally located in London, providing easy access to public transportation and amenities

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The remote work arrangement and focus on the UK market allow for a flexible and balanced work-life integration, while the central London office location provides easy access to amenities and resources.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Video interview with the hiring manager
  • Test or short project to assess skills and fit
  • Final interview with the INFUSE team
  • Offer and onboarding

Key Assessment Areas:

  • Marketing skills and experience
  • Communication and presentation skills
  • Problem-solving and analytical thinking
  • Adaptability and innovation
  • Alignment with INFUSE's company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Demonstrate your understanding of the role and INFUSE's business by researching the company and its clients
  • Prepare examples of your past marketing campaigns and their results to discuss during the interview

ATS Keywords: Regional Marketing, B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation, Project Management

ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on driving results and meeting strategic goals.

πŸ› οΈ Tools & Technologies

  • Marketing automation software (e.g., Marketo, Pardot, HubSpot)
  • CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Candidates should have experience with marketing automation and CRM tools, as well as proficiency in project management and data analysis tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Data-driven decision making
  • Collaboration and teamwork
  • Continuous learning and improvement
  • Results-oriented and accountable
  • Customer-focused and innovative

Work Style:

  • Independent and proactive
  • Adaptable and flexible
  • Results-driven and focused on meeting strategic goals
  • Strong communication and collaboration skills

Self-Assessment Questions:

  • Do you thrive in a fast-paced, results-oriented environment?
  • Are you comfortable working independently and managing multiple projects simultaneously?
  • Do you have a proactive approach to problem-solving and refining strategies?
  • Are you adaptable and innovative, capable of adjusting strategies as needed?

ASSUMPTION: INFUSE values data-driven decision making, collaboration, and continuous learning, and seeks candidates who align with these values and are results-oriented and customer-focused.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Adapting to market trends and changes in the B2B marketing landscape
  • Balancing the demands of multiple stakeholders, including sales and cross-functional teams
  • Working remotely and maintaining productivity in a virtual environment

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven mindset.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Regional Marketing Specialist roles, this position offers a focus on the UK market and a remote work arrangement
  • INFUSE's global presence and expertise in B2B marketing provide ample opportunities for career growth and development
  • This role offers a competitive salary range and comprehensive benefits package

ASSUMPTION: Candidates should consider the unique aspects of this role, such as the focus on the UK market and remote work arrangement, when comparing it to other Regional Marketing Specialist positions.

πŸ“ Sample Projects

  • Developing and executing a regional marketing plan to drive demand for a new product launch
  • Conducting market research to identify trends and opportunities in the UK B2B marketing landscape
  • Collaborating with sales and cross-functional teams to build and execute an ABM program for a key account

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Regional Marketing Specialist role at INFUSE.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing campaigns and projects for this role?
  • How does INFUSE support the growth and development of its marketing professionals?
  • What is the company culture like, and how does it support a remote work arrangement?
  • How does INFUSE measure the success of its marketing campaigns, and what metrics are most important?
  • What are the biggest challenges facing the B2B marketing industry, and how does INFUSE address them?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and INFUSE's business, as well as their understanding of the B2B marketing landscape.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of your past marketing campaigns and their results to discuss during the interview
  • Research INFUSE's business and clients to demonstrate your understanding of the role and company
  • Follow up with INFUSE one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.