📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports.
- Fostering strong relationships with sales teams and ensuring campaigns align with sales processes.
ASSUMPTION: This role requires a high level of independence, proactivity, and adaptability to thrive in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Preferred Skills:
- Fluency in additional European languages.
- Experience working remotely in a global team.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the UK)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off policy
- Employee referral bonus program
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in 2000, with over 20 years of experience in the B2B marketing industry.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: www.infuse.com
ASSUMPTION: INFUSE's global presence and work with industry-leading brands indicate that the company offers opportunities for professional growth and exposure to diverse markets.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional looking to gain experience in regional marketing and demand generation.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales teams, channel specialists, and cross-functional stakeholders.
Work Arrangement: This role is remote, allowing for flexibility and the ability to work from anywhere in the United Kingdom.
Growth Opportunities:
- Expanding skills in regional marketing, demand generation, and account-based marketing.
- Gaining experience working with global teams and international markets.
- Potential career progression into senior marketing roles or management positions.
ASSUMPTION: This role offers opportunities for professional development and growth within a dynamic and global marketing environment.
🌍 Location & Work Environment
Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote and can be performed from anywhere in the United Kingdom.
Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, US and Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, GB
Geographic Context:
- The United Kingdom offers a diverse market with a strong economy and established business environment.
- The remote work arrangement allows for flexibility and the ability to work from various locations within the UK.
- The time zone difference between the UK and INFUSE's US headquarters may require some overlap in working hours to facilitate collaboration.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance and the ability to manage personal and professional responsibilities effectively.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Video interview with the hiring manager or interview team.
- Test or short project to assess skills and fit for the role.
- Final interview with the hiring manager and/or interview team.
- Offer extended to the successful candidate.
Key Assessment Areas:
- Marketing skills and experience, with a focus on regional marketing and demand generation.
- Communication and presentation skills, both written and verbal.
- Problem-solving and analytical thinking abilities.
- Adaptability and cultural fit within the INFUSE team.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on regional marketing, demand generation, and account-based marketing.
- Prepare examples of successful marketing campaigns you've executed and the results they achieved.
- Research INFUSE's company culture and values to demonstrate your fit within the organization.
ATS Keywords: Regional Marketing, Demand Generation, Account-Based Marketing, Marketing Automation, CRM, Market Research, Campaign Management, Copywriting, Data Analysis, Communication, Presentation, Organizational Skills, Project Management, Event Coordination, Trade Shows, Collaboration, Adaptability, Innovation, Problem Solving
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit within the organization, with a focus on finding the best fit for the role and the team.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Event management tools (e.g., Eventbrite, Cvent, Bizzabo)
ASSUMPTION: The specific marketing automation and CRM tools used by INFUSE may vary, and candidates should be prepared to work with various tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: INFUSE prioritizes understanding and meeting the needs of its clients.
- Innovative: The company encourages creativity, adaptability, and continuous learning.
- Collaborative: INFUSE fosters a team-oriented environment that values open communication and cooperation.
Work Style:
- Proactive and independent: Candidates should be self-motivated and able to work autonomously in a remote setting.
- Adaptable: INFUSE's dynamic and global environment requires employees to be flexible and responsive to change.
- Results-driven: The company values employees who focus on delivering measurable outcomes and driving business growth.
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment, and are you comfortable working independently in a remote setting?
- Are you adaptable and able to adjust strategies as needed to stay ahead of market trends and tackle challenges?
- Do you have a proactive approach to problem-solving and a drive to deliver excellence in all projects?
ASSUMPTION: INFUSE's company culture values proactivity, adaptability, and a results-driven approach, with a focus on customer-centricity, innovation, and collaboration.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and balancing priorities in a fast-paced environment.
- Adapting to a remote work arrangement and maintaining effective communication with global teams.
- Staying up-to-date with market trends and competitive positioning in key European markets.
- Fostering strong relationships with sales teams and ensuring campaigns align with sales processes.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position focuses heavily on demand generation and account-based marketing, requiring a strong understanding of these disciplines.
- INFUSE's global presence and work with industry-leading brands provide unique opportunities for professional growth and exposure to diverse markets.
- This role offers a clear career path for mid-career marketing professionals looking to gain experience in regional marketing and demand generation.
ASSUMPTION: This role offers unique opportunities for professional growth and exposure to diverse markets within a dynamic and global marketing environment.
📝 Sample Projects
- Developing and executing a regional annual marketing plan with clear quarterly goals to drive demand for sales teams in key European markets.
- Creating and optimizing audience lists using database insights and effective segmentation techniques to target key personas and improve campaign performance.
- Building and executing a focused Account-Based Marketing (ABM) program to tailor outreach to prospective clients effectively and drive revenue growth.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns executed by the regional marketing team and how they align with business objectives?
- How does the regional marketing team collaborate with sales teams to ensure campaigns support sales processes and drive revenue growth?
- What are the most significant market trends and competitive positioning in key European markets, and how does INFUSE adapt its strategies to stay ahead of the competition?
- How does INFUSE support the professional development and growth of its regional marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of regional marketing campaigns, and how are they tracked and analyzed?
ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the team, and the company, and shows a strong interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on regional marketing, demand generation, and account-based marketing.
- Prepare examples of successful marketing campaigns you've executed and the results they achieved.
- Research INFUSE's company culture and values to demonstrate your fit within the organization.
- Follow up with the INFUSE HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
