📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement.
ASSUMPTION: This role requires a high level of independence and initiative, as the Regional Marketing Specialist will be expected to manage multiple projects simultaneously and make analytical, informed decisions.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: The Regional Marketing Specialist will be expected to work independently and manage multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Preferred Skills:
- Fluency in additional European languages.
- Experience working remotely in a global team.
ASSUMPTION: While not explicitly stated, proficiency in marketing automation software and CRM tools is essential for success in this role. Additionally, experience working remotely in a global team would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the UK)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off policy
- Employee development and training opportunities
- Global team-building events and activities
Working Hours: Full-time (40 hours per week) with flexible working hours and the ability to work remotely from the United Kingdom.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the UK. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B demand generation.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: www.infuse.com
ASSUMPTION: INFUSE's global presence and extensive experience in B2B demand generation make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in B2B marketing, seeking to advance their career in a global organization.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.
Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance while working from the United Kingdom.
Growth Opportunities:
- Expanding responsibilities and taking on leadership roles within the marketing department.
- Gaining experience working with global teams and clients, enhancing cultural competency and communication skills.
- Developing expertise in account-based marketing and other advanced marketing strategies.
ASSUMPTION: The Regional Marketing Specialist role offers numerous opportunities for professional growth and development within INFUSE's global organization.
🌍 Location & Work Environment
Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote solely, allowing for flexibility in working from home or a preferred location within the United Kingdom.
Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, US; Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, GB
Geographic Context:
- The United Kingdom offers a diverse and vibrant business environment, with a strong focus on innovation and technology.
- The UK's central time zone allows for effective collaboration with INFUSE's global teams and clients.
- The UK's robust economy and thriving marketing industry provide ample opportunities for professional growth and development.
Work Schedule: Full-time (40 hours per week) with flexible working hours and the ability to work remotely from the United Kingdom.
ASSUMPTION: Working remotely from the United Kingdom offers a unique opportunity to balance professional growth with personal and family commitments, while also providing exposure to a diverse and dynamic business environment.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Video interview with the hiring manager to assess cultural fit and discuss the role's responsibilities.
- Skills assessment or project to evaluate the candidate's practical abilities.
- Final interview with the regional marketing manager and/or other stakeholders.
Key Assessment Areas:
- Marketing expertise and demand generation strategies.
- Data analysis and reporting skills.
- Communication and presentation skills.
- Problem-solving and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on demand generation, campaign management, and data analysis.
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work independently.
- Research INFUSE's company culture and values to demonstrate your cultural fit and enthusiasm for the role.
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Data Analysis, Marketing Automation, CRM, Account-Based Marketing, Market Research, Omnichannel Marketing
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' marketing expertise, cultural fit, and problem-solving skills, with a focus on finding the best fit for the regional marketing team.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Proficiency in marketing automation software and CRM tools is essential for success in this role, as they are used to manage campaigns, track performance, and analyze data.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: INFUSE prioritizes understanding and meeting the needs of its clients.
- Innovative: INFUSE encourages creativity and continuous improvement in its approach to marketing.
- Collaborative: INFUSE fosters a team-oriented environment that values open communication and cooperation.
Work Style:
- Independent: The Regional Marketing Specialist will be expected to manage multiple projects simultaneously and work independently.
- Adaptable: INFUSE values employees who can adjust their strategies as needed and bring fresh ideas to the table.
- Proactive: INFUSE seeks individuals who take the initiative and drive projects forward.
Self-Assessment Questions:
- Do I have a proven track record of success in B2B marketing, with a strong understanding of demand generation and marketing best practices?
- Am I comfortable working independently and managing multiple projects simultaneously?
- Do I have the curiosity and persistence to learn about new markets and tackle challenges?
- Am I adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table?
ASSUMPTION: INFUSE's company culture values independence, adaptability, and proactivity, seeking candidates who can thrive in a fast-paced, results-oriented environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively.
- Working remotely and maintaining strong communication with global teams and clients.
- Adapting to new markets and competitive positioning in key European regions.
- Balancing the demands of campaign execution with continuous improvement and ROI analysis.
ASSUMPTION: The Regional Marketing Specialist role presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other marketing roles, the Regional Marketing Specialist focuses on driving demand for sales teams through omnichannel campaigns and account-based marketing strategies.
- INFUSE's global presence and extensive experience in B2B demand generation set it apart from other marketing agencies and in-house marketing departments.
- This role offers opportunities for professional growth and development within INFUSE's global organization, with a focus on expanding responsibilities and taking on leadership roles.
ASSUMPTION: The Regional Marketing Specialist role is unique in its focus on driving demand for sales teams and offers numerous opportunities for professional growth and development within INFUSE's global organization.
📝 Sample Projects
- Developing and executing a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
- Creating a comprehensive project proposal, detailed campaign brief, and post-campaign evaluation report for a major account-based marketing (ABM) campaign.
- Conducting market research to identify trends, opportunities, and competitive positioning in a key European market, and using the findings to inform campaign strategy and messaging.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Regional Marketing Specialist role, with a focus on market research, campaign development, and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the regional marketing team's structure and how this role fits within it?
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does INFUSE measure the success of its marketing campaigns, and what metrics are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other regional marketing specialists within the organization?
ASSUMPTION: These interview questions are designed to assess the role's fit within INFUSE's organizational structure, the company's commitment to professional development, and the key priorities and metrics for success in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on demand generation, campaign management, and data analysis.
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work independently.
- Research INFUSE's company culture and values to demonstrate your cultural fit and enthusiasm for the role.
- Follow up with the INFUSE hiring team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
