ASSUMPTION: This role requires a high degree of independence and self-motivation, as the successful candidate will be working remotely and managing multiple projects simultaneously.
📋 Key Responsibilities - ✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets. - ✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages. - ✅ Envision and execute omnichannel campaigns, crafting compelling copy and collaborating with channel specialists to ensure alignment and consistency. - ✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement. - ✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively. - ✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes. - ✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas. - ✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar. - ✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.ASSUMPTION: This role may require occasional travel to attend events and meetings, despite being primarily remote.
🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field. - Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry. - Required Skills: - Proficiency in marketing automation software and CRM tools. - Strong communication, presentation, and organizational skills. - A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously. - Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies. - Adaptability and innovation, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the international nature of the company and the need to communicate effectively with various teams and stakeholders.
💰 Compensation & Benefits - Salary Range: £45,000 - £60,000 per year (Based on industry standards for a mid-level marketing role in the UK) - Benefits: - Comprehensive health insurance and pension plan. - Generous vacation and sick leave policy. - Flexible working hours and remote work arrangement. - Opportunities for professional development and growth. - Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely.ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the UK. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights 🔍 Company Context - Industry: Marketing Services - Company Size: 1,001-5,000 employees - Founded: INFUSE was founded in 2003 and has since grown into a global B2B demand and revenue marketing performance company. - Company Description: INFUSE is a global B2B demand and revenue marketing performance company that helps industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others achieve their lead-to-revenue performance goals. The company operates in over 75 countries across all time zones, providing demand generation tools and professionals to optimize clients' investments. - Company Specialties: B2B Demand Generation, B2B Lead Generation, Content Syndication, Content Marketing, Account-Based Demand Generation, Predictive Demand Generation, Lead Validation, Performance Marketing, Lead Nurturing, and Intent-Driven Marketing.ASSUMPTION: INFUSE's global presence and extensive client list indicate that the company is well-established and respected in the industry, providing ample opportunities for professional growth and development.
📊 Role Analysis - Career Level: Mid-level (2-5 years of experience) - Reporting Structure: This role reports directly to the Regional Marketing Manager or a similar position within the company's marketing department. - Work Arrangement: Remote (Solely), with the expectation of occasional travel for events and meetings. - Growth Opportunities: - Progression to a senior marketing role within the company's marketing department. - Opportunities to work on international campaigns and collaborate with diverse teams. - Potential to specialize in specific areas of marketing, such as account-based marketing or event management.ASSUMPTION: Given INFUSE's global presence and extensive client list, there may be opportunities for the successful candidate to work on high-profile campaigns and collaborate with industry-leading brands.
🌍 Location & Work Environment - Office Type: Remote (Solely) - Office Location(s): INFUSE's headquarters are located in Boca Raton, FL, USA, with additional offices in London, UK. - Geographic Context: The United Kingdom offers a diverse and dynamic market for B2B marketing, with a strong focus on technology and innovation. - Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.ASSUMPTION: While this role is remote, the successful candidate may be required to work occasional evenings or weekends to accommodate time zones and attend events.
💼 Interview & Application Insights - Typical Process: INFUSE's hiring process involves a video interview, a test or short project, and a live meeting or Zoom interview with the hiring manager and/or the interview team. - Key Assessment Areas: Marketing skills, communication and presentation skills, analytical thinking, adaptability, and cultural fit. - Application Tips: - Tailor your resume and cover letter to highlight your relevant marketing experience and skills. - Be prepared to discuss your experience with market research, campaign management, and data analysis. - Familiarize yourself with INFUSE's company culture and values, and be ready to demonstrate how your skills and experience align with the role's requirements. - ATS Keywords: Marketing automation, CRM tools, campaign management, market research, data analysis, communication, presentation, organizational skills, project management, account-based marketing, audience segmentation, event coordination, collaboration, adaptability, innovation, problem-solving, curiosity.ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on communication, presentation, and analytical thinking.
🛠️ Tools & Technologies - Marketing automation software (e.g., Marketo, HubSpot, Pardot) - CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM) - Project management tools (e.g., Asana, Trello, Jira) - Data analysis tools (e.g., Google Analytics, Tableau, Power BI) - Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)ASSUMPTION: The successful candidate should be proficient in using marketing automation and CRM tools, as well as other relevant software and platforms for project management, data analysis, and collaboration.
👔 Cultural Fit Considerations - Company Values: INFUSE's company values include innovation, collaboration, and a commitment to delivering excellence for clients. - Work Style: INFUSE's work style is described as fast-paced, results-oriented, and international, with a focus on driving marketing success and generating demand for sales teams. - Self-Assessment Questions: - How do you align with INFUSE's company values, particularly innovation and collaboration? - How comfortable are you working in a fast-paced, results-oriented environment and managing multiple projects simultaneously? - How do you approach problem-solving and adaptability in a dynamic work environment?ASSUMPTION: INFUSE's company culture is fast-paced, results-oriented, and international, with a strong focus on collaboration and innovation. The successful candidate should be comfortable working in this environment and demonstrate a strong cultural fit with the company's values.
⚠️ Potential Challenges - Working remotely may present challenges in terms of communication, collaboration, and maintaining a healthy work-life balance. - The fast-paced, results-oriented environment may require the successful candidate to manage multiple projects simultaneously and meet tight deadlines. - Occasional travel may be required to attend events and meetings, which could disrupt the candidate's routine and personal life. - The successful candidate may face competition from other marketing professionals with similar skills and experience.ASSUMPTION: The successful candidate should be able to overcome these challenges by demonstrating strong communication, organizational, and time management skills, as well as a commitment to maintaining a healthy work-life balance.
📈 Similar Roles Comparison - Comparison with a Senior Marketing Manager: A Senior Marketing Manager role may offer more strategic decision-making and team leadership responsibilities, while the Regional Marketing Specialist role focuses more on tactical campaign execution and collaboration with cross-functional teams. - Comparison with a Marketing Coordinator: A Marketing Coordinator role may involve more administrative tasks and less strategic decision-making, while the Regional Marketing Specialist role requires a higher level of autonomy, initiative, and analytical thinking. - Career Path Comparison: The Regional Marketing Specialist role may serve as a stepping stone to a senior marketing role within the company's marketing department, or as a pathway to specialize in specific areas of marketing, such as account-based marketing or event management.ASSUMPTION: The Regional Marketing Specialist role offers a unique blend of strategic and tactical marketing responsibilities, with opportunities for professional growth and development within the company's marketing department.
📝 Sample Projects - Developing and executing a regional marketing plan to drive demand for a new product launch. - Conducting market research to identify trends and opportunities in a key European market. - Creating and optimizing audience lists using effective segmentation techniques to target key personas. - Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program. - Attending, supporting, and measuring the success of trade shows, conferences, and smaller events.ASSUMPTION: These sample projects are designed to provide the successful candidate with a sense of the types of responsibilities and initiatives they may be involved in as a Regional Marketing Specialist at INFUSE.
❓ Key Questions to Ask During Interview - Can you describe the typical marketing campaigns and projects that the Regional Marketing Specialist will be working on? - How does INFUSE support the professional development and growth of its marketing team members? - What are the most important qualities and skills that INFUSE looks for in a Regional Marketing Specialist? - How does INFUSE measure the success of its marketing campaigns, and how does the Regional Marketing Specialist contribute to this process? - What are the most challenging aspects of working as a Regional Marketing Specialist at INFUSE, and how does the company support its team members in overcoming these challenges?ASSUMPTION: These interview questions are designed to provide the successful candidate with a better understanding of the role's responsibilities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants To apply for this position: - Submit your application through this [link](https://job-boards.greenhouse.io/infuse/jobs/4585575005). - Tailor your resume and cover letter to highlight your relevant marketing experience and skills. - Be prepared to discuss your experience with market research, campaign management, and data analysis. - Familiarize yourself with INFUSE's company culture and values, and be ready to demonstrate how your skills and experience align with the role's requirements. - Follow up with INFUSE after submitting your application to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.